George Kao says sell the same offer through different entry points instead of creating new products monthly. Test one new webinar format per month, and if 2-4 doorways produce little sales, that's your signal to change the core offer itself.
If it's possible, please sell more often. Please sell different things more often. And by the way, when I say different things, I don't mean you have to be like, well, today I'm a relationship coach, or today I'm a business coach, and I'm going to sell something completely drastic. No, just try to sell something different in, in your, in your niche is fine. But like, this is why I'm like, every month— raise your hand if every month you are selling something, you're experimenting with selling, or you're selling something different every month. Raise your hand. Okay, most of you haven't. The simplest way you go, George, I have to come up with an offer every month? Like, seriously, that's like 12 offers a year. Well, okay, the gentler way there is FTAPR webinars. I'm going to raise your hand if you know what I'm talking about. Okay, all right, um, I'm gonna give you a link. You know how Tad gives you 45 links in a single hour to look at. I'm only gonna give you 25. So, um, the link below. My favorite marketing strategy, and this is something I encourage all of you, Karin and everybody, to do this, okay? And I encourage you to do it once a month if you can. Now, the, the alternative to selling some different offer every month, which is exhausting because you got to come up with a new offer and then you got to like fulfill the offer, obviously, is to sell a different doorway to the same offer every month. You may only have one offer. Karin, for example, the 1-year program. Karin, you essentially have 4 doorways. You have 4 semesters? No, 2. How many semesters do you have? Okay, 2 semesters, 3, 4. Okay. Every semester is a different doorway. Got it? Into the same castle. It looks different and it addresses a different desire. And so you get to test out a bunch of different doorways to the same castle. And my favorite way of testing doorways is the FTAPR webinar, which I've given you the link below. I have hopefully explained everything in that blog post. Ask any questions if you have any questions. Um, I mean, later you can comment on the blog post to ask questions for clarification. Okay? So I want you all to do this once a month. You don't have to come up with a different offer. Just come up with a different doorway each month to the same offer. That's okay. Okay? But after 3 or 4 doorways, if no one's buying, you probably have to come up with a different offer. Do you see what I mean? Like, so you may have to come up with a different offer every quarter or every 5 to 6 months. If no one's buying, you should. If you've tested 3 or 4 doorways and no one's buying, 3 is enough. Honestly, 3 different doorways and no one's buying it, 2 even is probably enough. 2 doorways, no one buys it, or too few, very few people buy it. You're like, yeah, the market signal's there. Come on. I'd like to say the divine— I'd like to say God, but you could use the divine or higher consciousness, you might say— speaks to your business Through market signals. And the clearest market signal is, did they buy or did not they— didn't they buy? It's a dual— it's a duality thing. Did they or didn't they buy? Clearest market signal. It's, it's the divine speaking to your business. It really is. Okay, it's really because— okay, so now you have— you can test 12 different doorways. Hopefully every doorway, every single time you test the doorway, some people buy it. and you notice that, oh my gosh, doorway number 2 sold better than doorway number 1. It's the same offer, but when I did doorway number 2, or the second webinar, okay, people bought it. So I don't believe in a single signature webinar. I don't think that's a good idea. I mean, unless you've tested 12 different webinars and you're like, out of these 12, my goodness, webinar number 7 sold the most, that's my signature webinar. You shouldn't just land on a signature webinar, not even through Clever design. I don't— I don't— why would you do that, right? I don't get it. Market signals, everybody. Okay, reality with a capital R, everyone. Okay, all right, let's move on.
