George Kao shows Mikayla how to find what her market actually wants by screen-sharing and scrolling through Facebook, Substack, YouTube, and her inbox for 15 minutes. He watches where she pauses, which posts grab her attention, and which emails she'd open, recording the session to spot real patterns in what catches people's eyes.
before, and you're like, I know there's plenty of them out there. Yeah. And they still want this kind of thing. Then if any of them are friends, or, or enough where you could like, can you do me a favor? Let's say, let's say it was, uh, Mikayla that we're, that we're selling to. Okay, Mikayla represents the, our ideal client. Yeah. Say, Mikayla, can we, can we do a 15-minute Zoom call Do this huge favor for me. Okay? And in those 15 minutes, you don't have to prepare anything. I would say, all right, Makayla, we're on the call now. Can you share your screen? All right. Makayla shares her screen. And then can you please go to wherever you tend to go surf to find information and to find interesting things? Makayla goes to Facebook or goes to Substack or goes to YouTube. And then, by the way, I'm, I'm recording this. Like, I'm not gonna, I'm not gonna publish this. This is for my own study. And I was like, Makayla, can you please scroll slowly? Just like scroll a little bit and then scroll a little bit and then pause for, you know, 2 seconds. Cause I can always pause the video and then scroll more and then pause for, you know, 2 seconds and then scroll more and just do that for like a minute. Okay, cool. Thank you. That's all I needed. That's all I needed. Now, can you please go to another platform where you tend to look for. Oh, that's right, George. I also look at email newsletters. I have email. Oh, really? Can we go to your email newsletters, the, your inbox, and can we scroll? And again, if you have a particular category, that's wonderful. That's very helpful. Otherwise, I'm gonna see some of your personal emails. But again, I'm recording this only for myself and not, never, never publicly. So just scroll a little bit. I just wanna see what's, what's who you're subscribed to, what the subject lines are. Okay. Oh, and Michaela, can you please tell me which ones you would click on? Just intuitively, like, just tell me, just do it like you're normally scrolling. Which one would you click on? Both on the social media, on the ads, because ads are in the social media, and also in the emails.
