A short YouTube talk (transcript) by George Kao advising people to treat verbal introductions on podcasts, interviews, or group calls as an "energy signature" — an experiential performance that attracts a soulmate audience — rather than a dry information dump. He models an introduction, explains that practice will vary each time, and recommends practicing in group Q&A sessions.
Chapters
When you introduce yourself on a call, like particularly a group call, I'm talking about a podcast, an interview, a group call, I encourage you to think of the introduction as an energy signature transmission and not information transfer.
Okay, so. And you may have sound bites, you.
May have things like little cute phrases you want them to remember, that's fine.
But think of it as an energetic performance rather than an energetic performance or pinging of your energy signature out to.
Your soulmate audience, your kindred spirits, you go, oh my gosh, I recognize you.
In other words, make it an experience.
Rather than just words coming out of your mouth.
So, for example, I could say, hi, I'm an authentic business coach, George Kao.
I teach courses about authentic marketing and joyful productivity. And I have 21 courses right now, and I create a lot of blog posts. You can find me on georgecow.com and.
I've communicated everything that I wanted to or I could think about the experience.
For the audience and I say, so I'm George Kao, and I've always found marketing to be really, I, I, I used to find marketing really difficult, and I used to find coming to work difficult. And over the years, I've developed a series of skills and courses that has helped me and helped my clients to actually lean into loving marketing, if that was possible, and loving work. I call it joyful productivity. I call it authentic marketing because it's about transmitting our energy into the world.
So that's what I do. I love doing it, as you can tell.
And yeah, thanks for letting me introduce myself.
So I know I said different things probably there, but, but because I'm thinking.
About the experience, it naturally leads me to say something different, but I still have more or less the same ideas in mind.
So anyway, I hope this is helpful.
In my client group. You know, ABC Master Heart. I every time I do a Q and A three times a week at this time, I every time someone asks a question, I give them that opportunity to practice introducing themselves. So now you know, this is how I recommend that you practice introducing yourself. It might come out differently every time, and that's fine because that's part of the practice. And sometimes you practice one way and.
It comes out a way that you're.
Like, oh, that's a good one. I'm glad. I'm going to try to remember to do that next time. Right. So hope this is helpful.
