My schedule of content creation

George Kao explains his weekly content-creation routine and the principles behind it. He plans content mid-week (Tue/Wed, ~30 minutes), records three short videos on Friday afternoon (~45 minutes total, about 15 minutes per video; each video ~3–7 minutes), uploads/edits over the weekend (Sat/Sun, ~15–30 minutes plus YouTube processing), and writes/publishes blog posts and videos Monday/Wednesday/Friday mornings between 7–9am using repeated short writing bursts, movement breaks, and a 20-minute nap. He emphasizes incubation time, movement-driven creativity, and built-in deadlines to keep production efficient.
Chapters
One of my readers asked me about my schedule of content creation. So I'll share that with you in this video. And more importantly, I'll share with you the principles behind my schedule so that maybe you can create your own content creation schedule or maybe even improve it if it's helpful. So the first thing I do is on a Tuesday or Wednesday, sometime in the middle of the week, I will take half an hour to plan my content for the following week. And as you might know, if you've been following my content, I do three videos per week, three new videos per week. And along with those three videos, I write a blog post each. So three new videos and three new blog posts each week. So during my half an hour of content planning, I will think ahead to think, okay, say what topic is important, alive, energizing for my clients right now or for my business that I think is going to be helpful for my audience as well. These days I actually think ahead to the next book I'm writing and to say, is there anything that's still missing from that book I'm writing that I want to talk about? Because I use these pieces of videos and blog posts as chapters for my future books. So again, the first step is to plan the content a couple days before I actually do the content. So on a Tuesday or Wednesday, for half an hour, I plan the content for the following week. And then the next step is that I record these videos and I do them on Friday afternoon. This is Friday afternoon right now. And the reason for Friday afternoon is because my wife has some availability. And so she and I go to a nearby park where she can watch my dog, Buddy as he runs around. And I have the freedom to make these videos for you. So on Friday afternoon, I make the three videos for the coming week. Next, what I do is on a Saturday or Sunday, I'll take about 15 minutes to download my videos from my phone, because I'm using my phone to make these. And then I'll upload them to YouTube for processing. And once it processes, which takes, you know, about half an hour or so, I will use YouTube's editor, very basic things to, you know, maybe adjust the brightness a little bit or stabilize, you know, YouTube can stabilize the video right from YouTube itself. So I'll click the stabilize button so that it looks smooth rather than jar jarring. And then once that processes, I will then download the YouTube video that's been processed but stabilized, and I'll upload that to Facebook. So that's all done. It takes about 15 to 30 minutes. For the entire process, there's some waiting in between where I'll go do other things. And so now comes the main thing which is on Monday, Wednesday and Friday mornings between 7am and 9am is when I write my blog posts. And along with my blog posts I will then publish the video for the day as well. Monday, Wednesday, Friday. Now I don't actually write for two hours. The key is that I take a lot of breaks in between that two hour of writing so that I can continue to let my creative, you know, mind get new ideas, get refinement of ideas as I write. So for example, I'll start writing at 7am for about 20 minutes, just start, start the draft of the blog post of the day, just kind of get as many, as many words as I can out there on, on the screen. And then I'll go and do some breathing, deep breathing outside for just a few minutes, do my energy reboot so that I'm, you know, feeling grounded and connected. And then, you know, at 7:25 I come back and do 20 more minutes of writing. So now it's 7:45 and 7:45. I then again get up from the computer and go and prepare breakfast, bring the breakfast to the computer. I eat while I basically edit the article or maybe continue finishing the article, finishing writing. So I finish breakfast and finish the draft of the article, the blog post at about something like 8:15, 8:20am and then I go take a 20 minute nap. So now 8:40am I wake up from my nap and I will edit the blog post and share it on Facebook, put it on medium.com, put on LinkedIn. The places where I do social media. Now you don't have to do all these different things. You can just focus on one social media if you like. But the principle behind it is that when I write, I don't just sit there and write until I'm done. I get up multiple times to. The principle behind it is when our bodies move, so do our brains. And so it's the benefit of when you get up, move around for me anyway, inevitably new ideas come and the article gets better than if I were just to sit in one place, body still writing for two hours or whatever. So this is what you're seeing now, you're seeing the video along with the blog post. Those of you who don't know watching on YouTube there's a blog post below in the description area of the video. Those on Facebook, it might be located above the video, whatever. So I hope that's helpful. The idea, the principle behind it. I've already talked about the frequent movement helps me be more creative as I write the blog post. But in terms of the additional breaks, notice that I have a planning time, you know, and then I take a couple days to let my just my subconscious work on it before I do the actual video. And then I take a couple more days before I write the actual blog post associated with the video, you see? So there's always that break time that allows my subconscious to be creative before I finish the final product. And the other very important principle is that there's always some kind of a deadline. So on Friday afternoons, right? My wife doesn't have forever. I have about 45 minutes to make these three videos, about 15 minutes per video. I might do two or three takes. Each video might be like three to seven minutes, something like that, right? So there's a deadline for making the videos. And then secondly for writing the blog post, there's a deadline from 7 to 9am because 9am is usually when I start my client calls. So I have to get it done by 9am because otherwise the rest of the day is like client calls and things like that. So I hope this is helpful. Always open to your questions. Thank you to the person who asked me to share my content schedule and I will see you in the next video.










