purity of intent in your marketing: separate Content from Selling
25 Nov 2020 · 1 min

0:53
George Kao advises marketers to maintain "purity of intent": keep free content purely helpful or entertaining without trying to sell, and keep sales/offers clearly framed as selling. He recommends being wholehearted when giving free content, and also being consistent and transparent when making announcements about products, services, events or programs. Kao argues that this separation builds audience appreciation and supports natural business growth.










