Tempted to buy another course, before you've implemented the ones you've got? Watch this :)

Question here from Holly. And I really appreciate this question. Holly wrote, I feel like I keep wanting to take the next course when I've barely finished this one. And do you have any recommendations on this and can anybody here relate to that? Yeah, and lots of hand raises. I'm not going to out you all here. I'm just recording myself right here and join the club. You know, the truth of the matter is, as long as you are subscribed to the email list of people who sell courses, or as long as you follow them on social media or wherever you see their stuff, you are going to be tempted to buy the next course and the next course and the next course. Because that's the job of marketing, unfortunately, to create gaps in confidence. Let me say this again. The job of marketing is to create gaps in people's and the consumer's confidence that I shouldn't feel confident if I don't have that product or that service. That's the job of mainstream marketing. Now, the job of authentic marketing is for the, for the marketer, for the creator, for the business owner to share from their heart that this product, they really believe in it. It's for this type of person that they really are doing it out of service. And yet obviously that also creates a gap of confidence in the person who is consuming the marketing. Now, the authentic marketer is not trying to create fomo. I'm not trying to create FOMO when I launch my next course. I'm not trying to make you feel bad if you don't take it. I'm trying to be authentic about it. I'm like, hey, so for example, my next course, okay, so I can start, I can start creating that gap of confidence. Gap in confidence for you. My next course is authentic video creation. I believe in it passionately. Those who, those who consistently show up on video and practice the authenticity of creation, embodies their message, emboldens their voice, and, you know, creates an audience that is truly loyal to them because there's besides in person. Right. How can you create the most resonance with your people? Accepted. See, I just did the marketing that made you feel like, gosh, maybe I should take that course because I need to. Yeah, that sounds good to me. Right? I'm not trying to, but I'm just telling you what I really believe. But mainstream marketers are, I mean, the mercenary marketers, which of which most corporations are literally are studying persuasion psychology and trying to make you feel like you're missing out. They are. They are evilly planning the FOMO for us. Authentic People, we're not evilly planning, consciously manipulating your fomo. We're just authentically being childlike and sharing our passion with you. But it has the result of creating FOMO as well. Just the reality of it. Because if we didn't. Just like any children, the most authentic a child says, hey, Bobby, you got to come over, have this great toy. I got to show it to you. Bobby, you know, whatever. Mary is saying that to Bobby. Mary is not saying manipulating Bobby here, I'm going to try to get him to come. No, Mary is just saying, bobby, come over. I had this great toy I just got from, from, you know, from mommy or whatever, right? Authentic marketing. But Bobby's like, oh, my God, Mommy, I got to go over to Mary's house. Mary has this great new toy, right? So that's authentic marketing, unfortunately creates FOMO for all this. So, so let me. Now that we know this, I will give you some calmness of mind and I'm going to help you as a consumer and damage myself as a marketer by saying the following. So your development is holographic. What I mean by that is if you fully go into any one aspect of your development and do it well, you will feel fulfilled, which then benefits the whole of your development. So, for example, I'm recording this right now for those of you who are in my frameworks course. Those of you who haven't taken it, who are watching this, you should feel some foam. No, I'm kidding. No. So I'm recording this right now for the framework students, right? If you just go into this course that, that you've bought and you go fully into it and you apply it, I mean, gosh, even if you apply it 50%, you're doing better than most of the people who bought the course. And you should be feel very proud of yourself. And if you go fully into this, you'll. You'll do quite well in your business, probably, if you fully apply this course. Truth, I think, and let's say you didn't buy this course frameworks course and you went fully into my authentic video creation course and you really applied all of it, you'll probably also thrive in your business because you'll tend to figure out the other. Now, because once you do the authentic video course, you'll, you'll feel more important. You'll feel more confident about your ideas about your framework. And ironically, you'll also build an audience of true fans and they're going to be demanding stuff from you and you're going to be like, oh, my God, I've got all the business I need just from this one course. And then it's going to motivate you to figure out the other stuff, maybe even without taking courses. You just figure it out, right? Maybe talk to colleagues and Google stuff and figure it out without spending another dime on any of my courses. So that's the. I think that's the secret that all of us course creators don't want you to know, because a lot of course creators don't even haven't thought this through. Full immersion in any one part, any one topic, studying any one course. Full immersion, full application creates the kind of confidence and fulfillment that makes the student go, I probably don't need anything else. So I know my fellow course creators like, no, suppress this video, don't show this to other people because they're going to buy our stuff anymore. Course marketer is not going to be happy with this. But okay, let me throw a bone to my fellow course marketers and throw a bone to myself as well. And throw a bone to the reality of the fact that, yeah, it's not realistic that you're not going to buy another course the rest of your life, right? So let me throw you a bone and say, okay, what's the middle way? The middle way is to boundary yourself and say, I'm just going to sign up for George's master art program, which includes all his courses. I'm kidding, I'm kidding. See, that's what my evil marketer says. No, the middle way is this. Boundary yourself to say, I'm just going to take one course fully every quarter or every six months or every year, stay one course fully. And you know, and I'm just thinking there's a fun way of doing it is to connect with a fellow colleague who's taking another course fully, and you can keep your keep each other accountable. Now, you might have some colleagues that are taking the same course and keep each other accountable. That way, maybe you have another colleague, hey, let's make FOMO use FOMO to our advantage and say, I'm going to take the frameworks course. You're going to take the video course and not the frameworks course. And we'll each take separate courses and we'll each go into a fully without taking the other course. And let's report back to each other on what we learned and how not. Not what we learned. Let's report back to how we're applying it. And only after we can fully report back to each other to the other person's satisfaction, which means we fully went into it, that then we give each other the permission to take the other course. You see what I mean? So you kind of play with this and just boundary yourself. One course per quarter or one course every six months is plenty if you're going to apply it. So it's a little bit of a middle way for all of us. So I hope this helps.