George KaoBusiness coach for soulpreneurs since 2009. Author of 4 books & 20 courses re: Authentic Marketing & Joyful Productivity

The 3 Questions To Answer Before You Market Anything

4 Sept 2026 · 1 min

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1:10

In this monologue, George Kao explains the core marketing question of how to prove that a product or theory actually works for a prospective buyer. He outlines three primary ways to demonstrate effectiveness: (1) using your own personal case study to show the solution worked for you; (2) citing anonymous or well‑known third‑party examples that illustrate the same results; and (3) committing to a long‑term content strategy that repeatedly showcases real‑world applications over months, building trust and belief in the offering. Kao emphasizes that the “content game” is a marathon, requiring consistent proof points before a buyer feels confident enough to purchase.

Chapters

Because you can show them this, this thing is for you. I know, I get you, okay? I know what you're looking for because you bought that kind of thing. And then it works. This thing works. And obviously the working can— and we can maybe talk about that— the working can come from your own case study. This is my own case study. Let me show you it works because it worked for me. That's the simplest, right? Or it worked for my, you know, worked for several, you know, anonymous people that I helped. Or, or it works because I'm gonna— and this is a longer thing— I'm gonna teach you through content over months why this thing, why this theory works. I'm gonna use some real-world examples that you might have recognized from, you know, major brands that you might write, whatever, like The content game is a long game of showing people this thing works, but it's like, it takes months and months and months and months until people believe you finally and trust you enough to go, I think you know what you're talking about. And if you're selling something that I've bought before or I'm looking to buy, sign me up, right?