George Kao teaches a short, focused lesson on "authentic marketing": create and share work that expresses what you feel is meaningful, then release attachment to specific outcomes. He contrasts this with outcome-driven attempts to manipulate views, subscribers, or sales, and offers the repeated mantra "bless and let go" (or "create and let go") as the practice. He suggests that continuing this rhythm of authentic creation leads over time to more freedom as people value your work.
Chapters
Here is the core of authentic marketing. You create something, you share it in the world, and then you let go, not needing to grasp at what result you must have. Because if you are needing to have a certain number of views, you need to have a certain number of subscribers, you need to have a certain number of sales that come from this, you will be thinking about how to manipulate that result. And that is no longer authentic to you. But instead, with authentic marketing, you are expressing what you feel in your heart, what you think in your mind to be important, to be helpful, to be meaningful. And then you let go and let others let you know what they think of it. Whether it's helpful, whether it's meaningful, whether it's important. But you are on to creating. The next thing that you feel is meaningful, is important, is worth sharing. Bless and let go. Bless and let go. Create and let go. Explore and let go. This will then allow you to get into a rhythm of content, authentic content marketing. Get into a rhythm of creating offerings and just letting go and seeing if people are being blessed by it. Until one day you will have more and more freedom because people are valuing your creations and your content so much that you will be even having even more time, even more ability to create, and then let go again.
