George Kao breaks down business building into three parts: authenticity (use strategies that feel right to you), beta (experiment from your own perspective), and consistency (keep iterating). He's spent 13 years full-time building his business and maintains an email list with a 50% open rate.
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December 15, 2022
13 years (full-time income for 13 years).
About 5,000 people on his email list with roughly a 50% open rate.
Chapters
The first thing I wanted to say is that, like the very first thing, be careful about all the advice you're going to get about marketing and business. Like, I know it's weird, but really, I mean, even for me, like, because it's easy to be overwhelmed as you all know that by consuming all this content and especially when you start hearing people give you different advice, it's like, well, which one is right? And I kind of came up as I was thinking about this, guys, I came up with this. I love acronyms. I came up with this acronym and I don't know why I keep using ABC as an acronym. Because it's, you know, it's easy to remember, I guess. Abc. So here, here. The only three things that matter, especially in the beginning, okay? The only three things that matter. Authenticity. A. All right, Meaning like screw all the advice you're getting from business coaches, marketing experts, you know, thought leaders. Authenticity is what matters. Meaning, like is the strategy that I'm being told to do to feel good to my conscience, to my soul, to my feeling of how I want to connect with, with, you know, my audience. If it doesn't feel right, doesn't feel good, if it's not authentic to you, whatever that means, Even some advice from me, right? If it doesn't feel right to you, don't do it. Because you're just working against your own sovereignty, your own free will, your own, you know, conscience. Eventually at some point you might learn enough where you go, that feels authentic now, right? Maybe. But so authenticity of strategy, of tactic is so important. Ignore every, ignore everything, including for me. It doesn't feel authentic to you, okay? And only do the thing that feels authentic. Number two. B. Beta, beta, beta test everything I wanted to experimentation, that's E. So B is beta testing the beta test. Everything, Everything. Honestly, if this is only advice you get in business, I've been in business now full time for 13 years. Full time, like full time income for 13 years. I'm grateful for that. And I've taught so many people, I've coached so many people, I've seen so many colleagues, hundreds of colleagues go in and out of business. Right? Multiple times. Sometimes the only thing that matters is experimentation. In other words, honestly, nothing I say is the absolute truth and nothing some Murray Forleo or fill in your business Amy Porterfield. Fill in the business expert of your choice. It's all BS until you ex, you, you, you, you experience it from your own grounded perspective. It's all bs. And actually a lot of times when you, when you Try out their stuff. You're like, from my own grounded perspective. That's BS too. They all sound truth. Like, they all sound so confident. And that's how we create truth. We've come out, comes out of our mouth and it sounds confident and we. And you think it's the truth. It's not the truth. Your own grounded experience is the only truth because you've experienced it yourself because of that. And sure, you might have other experiences in the future that counter what you experienced previously, but it really, it's incorporates it. Right. Anyway, beta test everything. Everything has to be experimented with. You don't know until you try it out. Until you. And really, it's like, even if you learn not a single other word from me for the rest of your life and not a single word from any other business expert, you can create a successful business if you just are willing to test everything, try everything out. Really. That's the, that's the secret of it. No one wants to tell you this. You don't have to buy any of my courses. You have to buy any courses from anybody. You just have to try everything out. And then this. The C is consistency or continuation. Perseverance is what I wanted to say, but that's P. So I had to find the C word. Consistency, continuation. Never giving up from the authenticity and the beta testing. Honestly, if you just never give up consistently do authentic beta testing, you will win. You will have a successful whatever. Six figure, seven figure, eight figure, whatever figure of business you want in whatever joyful way that you want it. Nothing I say or anyone else says. Like, if I could just say that to everybody in the world and then I die, I'll be. I'd be happy. Like, I fulfilled my, my, I fulfilled my purpose as a business coach. If I could just say that to you. Because everything else is bs. Oh, you have to do this formula. This strategy is the only way you're going to build a list. Oh, you have to build an email list. Who says the f. You have to build an email list. Even that's optional. Who says you have to create a funnel. That's optional too. I don't have a funnel. Right. And my email list is not using the typical strategies for building the email list. And I'm doing great with my email list. You know, 5000 people at a 50% open rate. Unheard of. And I'm not using the typical strategies that you get. You get taught everywhere. So it's like so much is BS out there about what's right and to do in business. So that's all I wanted to say. And now I can die. You know, like, I'm happy now. All right, so. So that is. Yeah, that. I think I'm gonna end this segment right here because that's it. Right. So comment below if you want to ask anything else.
