George Kao ran a successful business for 17 years with a poorly designed website, and watched friends sell products with grammar errors and no landing page. Polish doesn't matter. What matters is whether your offer matches what your actual audience wants to buy.
Grounded Evidence and More, and you can make tons of mistakes and it still sells like hotcakes if it is right for some segment of your audience. Like, they're like, this is for me, this is so right. Even though it looks a bit raw, I'm gonna buy it. And I'll, I'll give my own example. My website has looked like crap. For 17, 16, 17 years, just about. Just in the past several weeks, I've used AI to completely redesign my website. It now looks actually professional. Sure, it might look a little AI generic, but it looks way better than my hand-coded, because I was always too cheap to hire a designer. Sorry. So my website has looked like crap for for so many years. And yet, like I said, I built a great business and I now I've been able to be financially independent with a crappy website. Okay. People often said, George, are you like— people often, I hear this through the grapevine, like someone recommends me and then that their friend tells the person, is this guy just beginning? Like, is this guy like a beginner? Because his website does not look pro. And I hear that, I've heard that throughout the years. So I know it's there. And yet I've done great and not just me, like I've seen so many, like I have had friends and clients who just get inspired about an offer and they put out a Facebook post, all text with grammatical errors, no images, no links, no pages, web pages. It just like, hey, is anyone interested in doing this with me? And I'm gonna, you know, it's, DM me. I have to, you know, I, I'll let you know what the offer, what the details are, whatever. And then they get a dozen clients from that. No webpage, nothing, no feedback from anybody. And at the same time, at the same time, there is so much grounded evidence, myself included, and I worked for 3 months on this thing. I got so much feedback. Two business coaches said it looked good and it barely sold. Raise your hand if you have— no, not your Zoom hand, but just your physical hand if you had that experience, myself included. So like, what the— I mean, I've seen this since 2009 at the very start of my business. I was like, no, I'm gonna figure this out. There's a reason why This person, this client that just came to me, she's had two business coaches said this thing is good, but it didn't sell. I'm gonna be the one to figure it out. And then we couldn't figure it out. It still barely sold. You know what the problem was? The problem wasn't how polished everything was. The problem was that it simply wasn't addressing something hot in the market. I mean, it's so, I, I just wish I could take my whole career back. You know, it's like, it's like, it's the simplest thing, people. It's the simplest thing. Sell what's hot in the mar— you'll know you've sold something hot in the market because people are buying it. And you know, you're selling something that's not hot in the market, meaning what is the market? The market is the buying patterns of the people you're able to reach. Okay. And that's very different. I reach different people than you, whoever Your people you can reach through your social media, through your email list, through your network. Okay. Whoever you can reach, friends and family, colleagues, classmates, whoever you can reach, that's their buying patterns is your market. Okay. That's your market. And so it might be different than mine, right? Everyone has a different market, but I suspect that the fact that we're all here, our markets overlap, obviously. Anyway. So you'll know that you sold something hot if it's sold hot. It's almost as simple as that. And I can now retire, which now I have, right? Like, now that I'm retired, I can tell you all the, all the truths that I kept from you all these years. And that I, it took me all these years to learn myself. I didn't keep anything from you. Obviously I was doing my very, very best, but now I feel this, this new, like, sense of liberation because I don't have to take any money from you anymore. It's like, You just, you just have to sell a lot of different things and notice what's hot. People, this is it. You can drop off the call now. Genuinely, I've just given you the secret of business.
