A short YouTube monologue by George Kao arguing that solopreneurs don’t need traditional sales/marketing funnels—especially if funnels feel inauthentic. Instead, he recommends consistently creating authentic content in service of creativity and audience benefit, and humbly testing offers as experiments. Over time this practice builds skill, reputation, and makes marketing easier.
As a solopreneur, you don't need a sales funnel to succeed, especially if it feels inauthentic to you. I don't have a sales funnel. What I recommend instead, for all of us authentic solopreneurs, is to dedicate ourselves to the practice of showing up consistently with authentic content, which is in service to your creativity, your creativity, fitness, and in service to humanity, those who benefit from your content, whether or not they ever buy. And also consistently showing up humbly with offers as an experiment to see if people want the thing that we've created, and if not, we create the next thing. And by doing this consistently, you grow your skillfulness, and you also grow your reputation among your community. And that's really what makes marketing easier and easier. Over the years.
