George Kao argues that consistent content creation works best when you treat it like public journaling. Write as if you're messaging a friend, keep it brief and authentic, and you'll naturally learn to express yourself while building an audience.
This video is for all of you who wish you could be consistent in creating content, but you somehow just can't get yourself to be consistent in doing it. I came to realize that I myself was benefiting so much from other people creating content, and I felt like maybe I should give back in that way too, because I had learned a lot from helping other people. Secondly, I was like, not only am I giving back, but, uh, as I consume other people's content, I appreciate them and appreciating them leads me sometimes to buying their services and their products. So it's also great for marketing and okay, I'll say this. The biggest benefit of content creation is authentic self exploration. In the beginning, you can take on this mindset of I'm doing this to better understand myself, my own thoughts, and to learn how to express myself in as a more of an authentic way, even though I'm doing it publicly. And that's the point. It's like the public, I call it public journaling. And that's important as a way to express yourself online, especially more and more with AI content. It's even going to be more important for us to be as human as possible in our online content expression. Okay, so that's the biggest benefit. The second benefit, as I mentioned, is, you know, marketing benefit, of course. As you learn to authentically and therefore courageously express who you are and share your energy signature, you're going to get more and more people. You start watching on a consistent basis. If you're writing articles, people will find you. You'll get a few hits on your article. You are making a difference to a few people in the beginning and eventually a few dozen people consistently. And just think about that. A few dozen people consistently being positively influenced by you. You've changed, you shifted their mind and their heart in some way. I want you to create content like you're sending a quick message to a friend. Imagine you have a friend who's going through a tough time, who just needs a little bit of uplift, a little bit of inspiration from you, just a little bit of connection. Your audience is that friend. Your ideal client is literally somebody who benefits from your energy, from your wisdom, from your stories, from your presence. So I, I hope going forward you will think of creating content consistently with a light touch. They don't need you to be polished and to sit down for two hours and craft the perfect article or to make the perfect video. They're like that friend who wants you to show up authentically. It has to be that easy. It can be done. In just a few minutes. I hope this is helpful. I look forward to seeing in your comments below. What of this has resonated with you.
