How To Help Your Clients Overcome Self-Sabotage and Get Results - Interview with Adam Gilbert

Hello, everyone. I have my guest here, Adam Gilbert. Adam's the founder of my Body Tutor, and it's a program that really simplifies the weight loss process into practical, sustainable behaviors that help you lose weight and keep it off. Adam's made a career out of getting results for clients who have tried everything, but they haven't managed to keep the weight off. And since 2007, he's built MyBody Tutor into the world's top daily accountability program with a team of over 70 health and fitness accountability coaches. So, Adam, thank you for being here. I want to make sure that we share today the main thing that gets in people's way when it comes to making a change with their body or with their business. But before we dive into that, just give us a quick summary of, like, how this started for you and your story in terms of starting the business.

Yeah. First of all, thanks so much for having me. Um, so, you know, this started as. You know, I'm extremely passionate about health and fitness. And the reason why I'm so passionate about it is when I was in seventh grade, I witnessed my father having a heart attack shortly after, a few days later, he had triple bypass surgery. So seeing him, you know, in the hospital with tubes hooked up to him and all that scary stuff, or at least for me was scary, certainly made an impact. And then later on that year, he was diagnosed with multiple sclerosis. So seeing him deteriorate mentally and physically throughout the years until he passed away was obviously really hard. And, you know, I learned early on that health is true wealth, that without health, you really have nothing. And I made it my life's work to help people be and feel as healthy as possible. Because I know, and I know we all know that without our health, we really have nothing. Right? Everything means nothing if you don't have your health.

Yeah, well said. You said you saw him have a heart attack. I'm curious. Like, what. Where were you? Like, what happened?

Yeah, so my parents were divorced, so he called my sister. I was in seventh grade. My sister was in 11th grade, and she was just learning how to drive. And he called my sister. He's like, I. Can you come over? We lived about 20 minutes away. And I remember driving over my sister, and he was, like, profusely sweating. He, like, couldn't catch his breath. And we're like, like, why didn't you call an ambulance? Like, it seemed like we felt like you were. It seemed like you. Something. Something was not right. So we took him to the hospital, which was very scary for Us. I never forget, like, he was sitting in the front seat, I was in the back seat, and he was just like, go faster, go faster. It was like, again, why didn't you call an ambulance? But we took him.

And your sister was driving. Yeah.

And she was in 11th grade. I think she was like, I don't. I don't even think she fully had her license yet.

That's wild.

Yeah, I think she had her learners. And, yeah, we drove him and he was having a heart attack, and turned out he needed triple bypass surgery. And a few days later, he was. He was having triple bypass surgery.

Wow. So when we look at your business now and your mission with supporting folks, obviously there's the foods that you can eat or the exercise you can do. A lot of people know that stuff. What do you feel like? Tends to be the missing link for folks that stop them from being consistent.

Yeah. I mean, so ultimately, what we do just to kind of backtrack quickly is like, we devise diet and exercise plans for our clients, and then we help them stick with it through daily support, daily coaching, and daily accountability. Right. I truly believe that consistency is the key to success. Right. My thesis from day one in 2007, when I started this was, you know, for the most part, we know it's good for us, we know it's not good for us. The real question is, why can't we do it? And a big part of that is what I call your mph, your mindset, your psychology and habits. Because, again, we know what's good for us, we know it's not good for us. Why can't we do it? And so much of it is what's going up between our ears, and it's our relationship with food, it's our habits, it's our psychology. And that's a big part of what we focus on in addition to the daily accountability we provide our clients. And it's, you know, why we're able to get the results we do.

That makes sense. So when it comes to. When it comes to that mindset and people knowing what to do and then stopping themselves, what do you see going on there for clients?

So there's all sorts of things that get in the way. Right. And it's fascinating to kind of dig into those. But one of the things that I've noticed that is at the top of the list is self sabotage. Right. And self sabotage is really interesting because, you know, I think when people think about pursuing a goal, often you hear fear of failure as the reason why they're kind of scared to go. But fear of success is actually surprisingly more common. And my definition of self sabotage is fearing the very thing you say you want to accomplish.

Yeah, that makes sense. So it's not I'm scared that I'll try this and it won't work. It's I'm scared I'll try this and it will work and that will create actually something negative that I don't want.

Exactly. So, you know, I've learned that every behavior has a motivation. Right. So let's say someone who wants to lose weight, you know, on some level, of course they want to lose weight. They, there's, you know, a gazillion benefits of losing weight and being healthier and more fit, et cetera. But for others, there could also be a reason why they don't want to lose weight. And for them, it's, you know, when they lose weight, they're going to finally maybe ask that person out or they're going to pursue their passion or they're going to start this project. And being overweight is a security blanket for them because once they lose the weight, then there's no reason to not take action anymore. Right. They have to kind of face the music. And for them it's a security blanket. So for them, if they lose the weight, it's like, oh, no, now what am I going to do? Like, I don't have anything to rationalize my inaction away. Right.

Yeah. I feel like success is risky in a way because we were talking about how this applies to business, you and I, before this interview, and a lot of people wanting to grow their business but not wanting the extra responsibility or, or then now they have a team and now they have less free time. And so there's always that risk that comes from success.

Yeah. I can dive into, like the business aspect of self sabotage if you want.

Yeah, let's do that.

So, you know, I think if you take a business owner, you know, most business owners feel like they have a ton of responsibility. They have the weight of the world on their shoulders. They feel like they have very little free time. Right. And they feel like if they grow and they serve more people and they want to, you know, have a bigger impact. Excuse me. They're going to have an even less. They're going to have even less free time, more responsibility, and, you know, just more stuff to do. Right. So you could take a business owner and give them the best coaches, the best books, the best courses, whatever it might be in the world. But if on some level they feel like if they grow, they're going to have less free time and more responsibility. They're going to constantly self sabotage. Right. There's going to be part of them that's kind of pushing the accelerator, and there's also going to be part of them that's pushing the brake. And it's this constant push pull where you kind of like might do good for a day or two and then you stop. Right. Or you do these tasks for a day or two and then you stop. Right. It's just this constant push pull, this inner conflict. And until that inner conflict is resolved, there's going to be this self sabotage. And usually self sabotage leads to, you know, poor results or inconsistency. Right. So it's like they don't do what they say they're going to do. Or when it comes to weight loss, they're, you know, not following through. They're not consistent. So until the business owner, going back to that example, really has the people and the processes and the systems in place to grow and scale, they're going to constantly self sabotage because again, on some level they feel like their life is going to be worse off, not better off.

That makes sense. How do you help someone overcome fear of success or self sabotage?

Yeah. So, you know, I have this self sabotage kind of, you know, exercise that can really help. Right. And I would encourage you if you're feeling like you're self sabotaging or, you know, you've experienced in the past, like there's three things you can do. Number one, write a list of five ways your life will be better off. Then write a list of five ways your life will be worse off. And then number three is challenge the ways you feel like your life will be worse off. So how your life will be better off, how your life will be worse off. And then challenge the ways you feel like your life will be worse off. And that's the really interesting part because so often, let's just say weight loss as an example, a lot of people feel like in order to lose weight, they're going to have to be in the gym for hours a day or they're never going to be able to eat their favorite foods or, or they're not gonna be able to be that fun person anymore. Whatever. There's all sorts of reasons. Right. And when you challenge those reasons and say, is that actually true? Do I actually have to be in the gym for hours a day? Do I never get to enjoy my favorite food again? No. Right. Or at least with my body tutor, that's not the case. Right. You don't have to do that. So you have to challenge those fears.

That makes sense. It's like the next level of success is unknown from the level that you're on. So there may be things that you're assuming come with that success that don't. So the three steps, you write down five reasons why your life will be better off if you achieve the goal, five reasons will be worse, and then challenge the reasons that it will be worse off. Are those really true?

Exactly. Because so often they're not true. Right. They're just stories. They're narratives we create in our head to protect ourselves from doing the easiest thing of all, which is doing nothing. Right. That's what we want to do. Ideally, that's. That's the easiest. There's the least amount of friction to do nothing, of course.

What if something really is true? Like, what if one of those reasons on there, you're like, there's something here. Do you then try to prepare for how to. How to overcome that or still have it be safe when it happens? Yeah.

So, like, you know, I think for some people, if they lose weight, right. A common one is they get a lot of attention, and for many of them, it's unwanted attention. Right. So, yes, perhaps that is true. If they lose weight, whatever you want to say about our society or people in general, you may get more attention. Right. And you can't argue with that. Right. That's likely true. So then the question is, well, what can we do to prepare you for that? Right. Because you can't change that. Whereas, like, believing that you have to be in the gym for hours a day, you can never eat your favorite food again, that is just not true again, at least with us. So, yes, it would be like, how can we prepare you for that? To make you as comfortable as possible with getting more attention. And is not getting attention worth being overweight? Like, you know, we have to kind of talk about that.

Right? Yeah, I think that makes sense. So some of the reasons might not be accurate. Some might. But just you doing sort of the. Looking at those scales, like, what's the good and what's the bad? You say, well, it's not going to be perfect, you know, I mean, there's still going to be negative consequences, but it's still worth changing. And then it's not going on in the background, this, like, weighing, where it's not really clear what you're weighing. And I think that's a good point, too. It's like, okay, if I lose weight and Then I get like, more unwanted attention. Now I'm going to have to learn to have stronger boundaries and stick up for myself. And, and that's still a good skill to learn. But you're like, okay, now this actually involves more things than just the original change I was trying to make, which is okay if you're prepared for it.

Right? And that's, you know, that's exactly why, you know, for some people there's this, like, this self sabotage. They don't even, maybe they realize it. For most people it's subconscious, but when you bring it to the surface, you're like, ah, that makes very, very clear sense as to why I'm kind of dragging my feet on this thing.

I say I want so badly on the business front. When people are in the phase of their business where they're making, they're making money from what they sell, but they might be like five, six figures, they're having trouble like really scaling up. What are some of the main reasons you see that people are scared of success? And how can you overcome those?

Yeah, I really think, you know, for one, it's definitely lack of free time. It's like, all right, if I grow, how? I just don't know how I'm going to handle it. And handle it, I don't know how I'm going to live. But I also think for a lot of people it's, you know, letting go a little bit, right? They are their own bottleneck. And for me, for years, like in the beginning of my body shooter, I was the only coach, right? And I didn't want to hire other coaches because I felt like no other coach could coach the way I coached until I learned to let go, right. And I built a whole training thing and the whole systems in place and et cetera to like, make sure that the quality could be what I wanted it to be. But until you kind of let go of that, you know, perfectionism, because whatever you think in your mind is perfect until you let go of that idea. That's probably a big reason why people are, are holding themselves back.

That makes sense. It's almost like, okay, if I do this, maybe I have a fear of failure, that I won't be able to do it and then I'll be disappointed in myself. But then there's the fear of success, like if I get to the next level and then I fail and then my reputation really gets tarnished and clients are unhappy. But it's me, like, and I'm actually, it's a big company and I have A lot of scrutiny like that really sucks. So in that case, the fear of success is stronger.

Yeah, for sure. Fear of success is, I think, you know, fear of failure, you know, I think is it's just way more common. Right. And, you know, I think for a lot of people, you know, you ask, why don't you want to fail? It's like, well, I'm afraid what everyone's going to think. And my favorite way to challenge that is who is everyone? Like everyone usually comes down to maybe two to three people like everyone. And I think that that's always helpful because that comes up in business fitness, whatever. It's like, well, everyone's going to see that I gained the weight back if I try this and it doesn't work. Again, who's everyone? Usually one to two, three people.

I think this conversation is really important because we were talking offline about growing a coaching business. And what's important. And you can have great marketing systems, you can have an awesome enrollment framework of selling, but if you don't have the goods, the goods defined as just helping people get results consistently, it's just going to be a slog because you have to. You keep starting from the same place, which is zero, as the clients leave. And so I feel like this is the type of thing, fear of success that a lot of people don't think of when they say, okay, I'm going to be a career coach. Well, I know how to go interview for jobs and reach out to your network. So I'm just going to teach people that sometimes we forget the little patterns that stopped us from actually executing. And you need to know how to work with clients on that.

Exactly. You know, I think that if your only value as a coach is tactics, you're not going to be someone's coach for all that long because tactics are a dime a dozen. Right. You can Google tactics. Right. But you really have to be able to help someone get out of. Help them get out of their own way. Right. You have to help them get them get. Get them from where they are to where they want to go. And often it's not, you know, tactical roadblocks, it's mental roadblocks.

Right.

It's things in their head that they have to get over and overcome.

Yeah, yeah. And I see the flip side, too, where people are really good peer coaches working on mindset, but they just don't have any of the structural expertise. And I'm like, it's great to work on mindset, but at the end of the day, like, the clients Are gonna ask you, like, what do I do to whatever it is, grow my business or lose weight? And I know you guys work on the practical side too. How do you know if, like, are there red flags where it might be fear of success that's interfering with a client and obviously sabotage? Are there. Do you always go through that with your clients at a certain stage and you're doing the exercise, or is it more like, hey, our coaches watch out for these signs, and then we have them make that list?

Yeah, it's more the latter. Right. It's not, you know, not everyone has fear of success. But, you know, for some people, when there's what appears to be self sabotage going on, the root of the self sabotage is almost always a fear of success. There's, you know, it's either. There's just some sort of, you know. Yes, it's almost always that. And, you know, it depends. It's a case by case basis.

Yeah. In my experience, it would be. You've gotten to the point where the client and you are both very clear on what the plan is, but it's not 100% execution. It's like 50, 50. It's like, I was doing this for a while. Like half the week I was doing it, half the week I couldn't do it. That's when it's, you know, let's look at this. Because they should have the clarity at that point. And it's just an execution problem.

Right? And like, you can argue like, you know, a common one is like, I just didn't. I don't feel like I can stick with this, you know, or, or even worse is like, or even more popular is like, I don't know if I'm going to be able to, if this is going to last. Right. And it's like if you think about a chess player, you know, any good chess player is thinking, you know, many moves ahead, and if that person is thinking, well, like, all right, I might do this workout today and I might, you know, get to, you know, the gym tomorrow and I might eat healthy for the next week or so, but if I'm just going to gain the weight back in a few months, what's the point of doing this right now? Right? And if they really believe that on some level, then it's going to cause them to stop taking action in the moment. Right. And it's really important to make sure that your client is feeling hopeful. Right. And the good thing is hope is a formula. Right. Like I like to say, hope is defined by three things. Number one, it's having a clear and defined objective, right? So you have your goal. Number two, it's having a plan to reach your goal, right? And I think to your point, any good coach is going to give them a tactical roadmap to get there in addition to the mindset stuff. And number three, and most importantly is you. They have to believe they can actually follow the plan, right? And if they don't feel like they can follow the plan for now and for later, then there's going to be again that inaction, that self sabotage, that inner conflict. So it's really important as coaches that we make sure the client feels hopeful. Because if they feel hopeful, then they will act consistently and if they act consistently, then they will see awesome results. Whereas on the flip side, if they don't feel hopeful, right, if they feel like, I don't know if this is really going to work, I don't really believe this. There's going to be minimal effort and then minimal results, right? So it becomes either a vicious cycle where it's like, well, nothing works even though it started because they didn't believe in it, or it's this wonderful virtuous cycle where it's like, I believe in this, I put forth the effort and I see awesome results and it just keeps going.

I feel like fitness is such a good example of that because I've been like an athlete my whole life and at this point, like you've probably experienced this, like you don't have to do that much to look awesome. Like at this point we basically put the years in of lifting three, four times a week. Do you know what I mean? And so our metabolism is so high that it's like we're pretty much good. It's like the fitness version of like passive income, which seems, I guess it seems cocky to say that, but I guess the reason I'm sharing it is because that consistency adds up to where at a certain point you almost can't go backwards because there's such a minimum viable dose that you need to continue. And it's much better. It reminds me of like James Clear, right, that atomic habits concept. Like it's much better to start small so that you can get that longevity than do what most people in the fitness and business world do, which is like crazy all out sprint and then complete regression back to square one. I think that a lot of fear of success probably comes from people assuming they need to do more than they really need to do, you know, because it's like you mentioned the hope formula. If the goal is to, like, find a life partner. And the plan is I have to go on 100 dates every week. I can't do that. So I, like, immediately give up.

Right, you give up and you say, I'll never find someone. Right. Yeah.

Yeah. So I think starting small is helpful. I know that's part of what you all do with clients is having something that's actually realistic.

You want to make it doable, you want to make it practical. I always like to say small is the new big. And I think it's so easy and so tempting to, you know, have this grandiose, this master plan. But almost always that creates a feeling of overwhelm. Right. And when you're overwhelmed, you don't. You don't take action. I think our brains are hardwired to avoid discomfort. Right. And change is uncomfortable. There is no doubt about it. It is uncomfortable. And I always say discomfort. Is there a compass? What I mean by that is if you do what you've always done, it's going to feel comfortable by nature. And if you do something differently, then it's going to feel uncomfortable by nature. Right. Discomfort doesn't mean it's a bad thing. Being uncomfortable isn't bad. It just means you're doing something different. And if you think about it that way, if I do what I've always done, that feels comfortable. If I do something different, that feels uncomfortable, great. So when you have a choice, you can either do the comfortable or do the uncomfortable. And that kind of is a powerful framework of like, all right, well, if I want to see changes, then I need to do things differently and I'm going to feel a little uncomfortable. And that's good because it lets us know we're headed in a different direction.

Yeah, it's an indicator. When you talked about letting go for yourself when you scaled up the business, that was one of maybe your fear of success, Like, I'm going to not be in control anymore. Something could go wrong. I know you talked about, like, building systems, building the right team before all of that, before you went and you actually started doing it. Maybe you didn't do this list formally, but what helped you overcome the fear of success enough to actually go for it in a real way?

Lack of free time. So my oldest son is nine. So, you know, we're on year 16 of my body tutor. You know, I was pro. I was what, six years in or seven years into my body tutor, you know, and we had a few coaches, but I was still. So I just was like, this is not no way to live, right? And it's like, you know what's going on, you know it's happening, but you can't help yourself until eventually you're like, all right, I just don't have, like I have no more free time because I'm spending time with him who spending time like on the business. Like something had to change. And you kind of get to that breaking point where it's like you just have to change. But interestingly, I think before that point, sometimes you know what you're doing, but you can't help yourself, right? It's like the old, you know, guy or girl who keeps going back to their partner and everyone around them knows it's not the right partner, but they can't help themselves until eventually maybe they see it.

That makes sense.

I think the.

Truth is that sometimes it's just not painful enough. I'm sure you'll have clients who are considering working with you all or they've been considering this. And it's like, maybe we should talk. Really not in a manipulative way. Maybe we need to talk in three months. It's just not a big enough problem yet. Because sometimes that pain of the status quo needs to overcome that fear of change just because of how we're motivated. Like, we're usually away from motivated. And so if that's not a strong enough push into the next thing, then sometimes it just takes a little while. Because in your example, it's like you could have in the fear of success condition, I won't have a lot of free time because I'll be managing people. But it's like, dude, I have no free time now, so I don't know. It's not going to get worse than now. I need to fix this.

This right?

For sure.

That's absolutely cool.

Anything else before we get to kind of next steps and ask of the audience, like anything else that you think is important when it comes to self sabotage, fear of success and helping clients with that.

You know, one of the things I've learned in 16 years of coaching is that I can't help someone accomplish their goals or even more so I can't help someone solve a problem until I find out why they like having a problem. Right? I can't help someone solve their problem until I find out why they like having that problem and kind of going back to this and tying it all together. Every behavior has a motivation and we all do things. And even, you know, from the outside, people might say, like, oh, why are you doing that? It's Very clear. But from the inside, like when you realize someone's doing something because it's serving them in some way, that's really powerful. Because when you can understand why someone is doing something, then you can work to replace that. Then you can work to understand why they're doing it and again, help them work through how they're feeling about it. So I would always encourage you to figure out why someone is holding on to something that isn't serving them, at least from the outside. Right. Because again, on the inside, it is serving them in some way.

Yeah. What are they getting from the status quo?

That's so good.

I'm really glad you brought that in because I feel like that's the core of so much like change work in any niche, in any domain.

Yeah, absolutely.

Okay, awesome. So you have. We kind of have two things going on because you have my body tutor in terms of if folks want support with getting in better shape. And then I also wanted you to share kind of this program you have for coaches on how they can become more masterful and helping keep their clients accountable. So do you want to share a little bit about that?

Yeah, thanks. Sure. So just quickly, we have my body tutor, which is one on one coaching. It's daily accountability. You get paired with your very own coach. A coach will devise a diet and exercise plan for you that is catered and customized to you. And then every single day, your coach is guiding you, supporting you, and holding you accountable. Right. The fact that we're in communication with you every single day is why we get the results. We do. It's what makes all the difference.

What does that look like? I'm very curious. Like, when you say daily accountability, like, what is that? If I were in the program, what's happening daily? Yes.

Each day you're sharing what you ate in our mobile app or website, either uploading a photo of what you ate or writing a brief description of what you ate in our app. And then every single day after, your very own coach, the same coach you have your initial phone consultation with, is writing back to you with personalized feedback, suggestions and encouragement. So it's through our app and it's daily interaction that is the key. Because as we know, a lot happens in a week, so that makes all the difference.

And then was it always. Sorry to interrupt. Was it always like that your model or was there a point where you like, you were checking in weekly and you were like, no, it needs to be daily or from the start, was it always like touching start?

It was always daily. So, you know, not to go. We, we. How I got started with this was I used to work at Ernst and Young and I was always the go to guy for health and fitness. This is what I love. This is my passion. And I'd see clients and colleagues and partners, you know, a week or two later, depending on client obligations. And it was always the same story. It was always, I love the plan you made for me, but. And the but was I got caught up with work, happy hour, life, kids, and I realized these people had a plan they liked, they felt good about it, we had discussed it in person, but they couldn't follow through. So that was where the idea of daily accountability came to play. So it's always been daily accountability since 2007. And then, you know, I would say five years into it, we started getting emails from people, from coaches saying, hey, I love, you know, it sounds like, I love what you're doing. It sounds like you're helping so many people. You know, they would see all the success stories, et cetera. You know, I want to know what you're doing. What are you teaching your clients? Like, can you teach us? And it was always very flattering and I never really did anything with it. And just the requests kind of started building and building. And then about three years ago or so, we launched what we call the MPH Certified Accountability Program. Right? So MPH is mindset, Psychology and habits, Certified accountability. And what we do is we teach our ways to other coaches so they can level up their coaching, right? Because as you mentioned, like, you have to be able to help your client in all sorts of ways, right? Tactical, mentally, psychologically, all sorts of ways, right? So the MPH certification is everything we've learned over 16 years of coaching. You know, fear of failure, fear of success, all or nothing. There's all sorts of things that get in the way between our ears of success. And that is what the accountability certification is about. So we deal with that and we also teach you how to hold your clients properly accountable. Because I really believe consistency is the key to success. And the antidote or the solution to that is accountability. And of course, helping people get out of their own way, you know, with their mindset, psychology and habits. So we have the Certified Accountability Program. We've had, you know, countless coaches go through it. They love it. And, you know, here's the thing, right? You know, when you know how to help someone and you can help someone get from where they are to where they want to be, your business will grow because they can't help but tell other people about you, you know, and that's, that's why we do it. It's been really, really fun and really rewarding.

Yeah, I think heard this from like Steve. I think it was. Steve Chandler calls it like the Lazarus marketing strategy was like you bring one person back from the dead, they'll tell the whole world about it. So yeah, man, I love that. And I'll put the link to that program underneath the video. Anything else that you'd recommend for folks watching this in terms of things they could try in their business now or things to pay attention to from the call today?

Yeah, I mean, listen, I think you always want to look beneath the surface, right? I think getting to the root of the issue is always where it's at because ideally you want to teach your people to get results in a sustainable way. And if you're doing just doing superficial things, right. So for example, you know, if someone has a craving, it could be like, all right, well try eating, you know, fruit instead or try brushing your teeth. And that is a very powerful tactic. But what if we can understand why you're getting cravings in the first place? Right? That's kind of the way I think about it. Because if you can understand why someone's getting cravings in the first place, then it's much easier. And I would encourage you, whatever kind of coaching you do, try to get below the surface, right? Try to peek through the curtains and see what's going on behind the superficial, superficial actions or lack of action.

I like that mindset of instead of, oh, this person doesn't have the results they want, it's some sort of fluke. It's like, no, there is a specific reason and figure out why this has been such a challenge. Because when people really hire a coach for something, whether it's fitness, business, career, like that's not an easy domain for them. Like they're, they're either struggling in that domain and have for a while or they're hiring a coach because they want to get to the peak, very top of the domain performance coaching, which is a little bit different, but there's a reason that they're there. So figuring that out, I love that with the certification is that only for health and fitness coaches like that you're having in there, Is that the focus or is it open to more know types of coaches?

We have all sorts of coaches, so, so the, the certification kind of is health and fitness based, but you can certainly apply the principles to any discipline, to business, career, whatever it is. And we've had many Coaches do that, you know, which is so fun and rewarding. So, yeah, it doesn't necessarily have to be just for. Just for health and fitness. The examples we teach are based in health and fitness. But again, principles to me are timeless, and you can apply them to any. Any discipline.

Yeah, I like it, too. Sometimes there's coaching certification programs, and they're good, but you can kind of tell this was someone thinking up a certification versus with your program. It's like, no, we're just taking our playbook of what's worked over many years, helping people achieve results. And that's a little bit different because that's when you get tools that you're like, yeah, I'm just going to slot this in. I know it works.

Boom.

And people are getting better results.

I appreciate you saying that. So, you know, one of the hesitations of creating the certification was like, hey, man, like, you know, are you just a certification person? It's like, no. We've built a company 16 years in. We have 70 coaches. We've helped thousands of people, like, you know, every single day. We're helping people change their life, you know, through exercise, diet, etc. Right. And helping them stay consistent. And the certification is like, this is exactly what we do with our clients. And now you have the playbook. And, you know, that, to me, is really important. We're not just, you know, a certification company that's never, you know, run, you know, a coaching practice. Like, we've been at this 16 years. I feel like we're just getting started. We'll. We'll be. We'll be. I'll be doing this for the rest of my life. So. Yeah.

Yeah. I think it's a great example of when you're doing that sabotage list. There are some things that will be good about change that you don't even know yet. Like when you needed to let go in order to scale your business. You're like, all right, if I'm going to let go and actually do this with integrity, I have to train the coaches. So then you actually have to document what you're doing, but then you have that to then teach other coaches. And now you get to do the certification program, which is like a whole other arm of the business. So it's like you can't even predict sometimes what that next step is going to bring you. You often see what you'll risk or what you might lose with change, but it's very hard to calculate the things that you'll gain because you're not there yet.

Exactly. Well, said.

All right, brother, thanks for your time. Talk soon. And I think people will get a lot out of this.

Awesome. And if you know, by the way, if you have any questions, feel free to reach out to me. You can email me personally adamybodytutor.com I'm here to help. I love this is my life's work. Like I said, I've been at this for 16 years now, not stopping anytime soon. So feel free to reach out and yeah, look forward to hearing from you guys.

Love it. Thanks brother. Bye.