Greg Faxon shows coaches how to redirect lead magnet downloaders to a thank-you page offering a free strategy session. He booked seven sessions in one week and landed a $10,000 client after adding this single step.
March 16, 2018.
Seven free strategy sessions.
$10,000.
How's it going? Greg Faxson Here. In this video, I want to show you how to book more free strategy sessions with your potential coaching clients. If you're not already using the strategy of a strategy session in your business. Basically how it works is you schedule time with your potential clients to get a sense of where they are, where they want to go and what obstacles they're facing so that you can connect your coaching and how you would help them to their specific situation. The reality is people don't buy coaching from a website. They buy coaching from a conversation. Okay. And you should be vetting these people that you work with anyway. But the problem is a lot of coaches already do some sort of free consult or free strategy session, but they don't know how to fill their calendar with strategy sessions. They don't know actually how to get potential clients on the phone. And so in this video, I'm going to show you a tactic that I started implementing only a couple weeks ago. And it's been working amazing for me. And I booked seven free strategy sessions with my potential clients this week. Got a bunch of clients from it, got a new 10k client for my high end mastermind, and that's all from having conversations. And a lot of that was from this new, just one simple tweak that I implemented. Okay, so I'm going to take you behind the camera now. I'm going to show you my screen and I'll walk you through it. Okay, so you're seeing my screen now. And this is just my blog page. And the reason I want to start here is if someone is reading an article and I produce content every single week on topics that my ideal clients are searching for. So when someone reads this article, whether they're already on my email list or they, you know, they search Google for something or they saw it on social media, however they get onto my site, you know, this is a video about how to overcome financial objections in a sales conversation. Okay. And they watch the video, they get the key points, they get the summary. And in a lot of these blog posts, I offer what's called a content upgrade, meaning it's something that they have to enter their email address for that's related to the piece of content that I just gave them for free. Right? So this is a blog post about objections and about sales. And so at the end of this post, I have a free PDF that's basically a free guide that walks them through exactly what to say to the 11 most common concerns or objections from potential clients. Right. I need to think about it, I don't have the money, et cetera. And so in this post, I talked about one of those, how to overcome one of them. And now I'm saying, if you want the other 10, essentially, I have a free PDF, right? So people come in, they enter their email address, and they say, I want to download this. Now, this is where the magic happens. At this point, they've entered their email address, and they're going to get the free PDF in their email. What most people do and what I used to do is I just had a page that said, all right, you know, your PDFs on its way. Check your email, and, you know, go dive into that. But that loses out on this key moment where they've just entered their email, they've just taken a step towards a deeper relationship with you. They've just raised their hand and said, yes, I want help with this. And so this new page that I created essentially says, hey, you download the PDF that's coming to your inbox. Before you look at that, I want to offer you a complimentary strategy session so that you can make the most of this download, so that we can talk about exactly where you're stuck and help you get moving quickly, and you can adapt this to your niche, right? Whether you're a weight loss coach, a career coach, a life coach, however you help people, you want to say, you know, you've gotten this PDF, if you want to book a time to talk to me about how to implement this stuff, then I'm happy to do that. And so this button then leads to my application page. Okay. And this is the first step of someone getting on a call with me. So for me, you know, I have a lot of demand for these sessions. And so I have an application up front, and it, you know, you can read it yourself, but it says, essentially says, if you want help filling my client roster, there's a screening process. Fill out this application, and you'll have a complimentary call with me to see if we're a good fit. And so they enter their email in. There's a second page of this application where they give me more information, and I'll actually walk you through the rest of the funnel now, just so that you have a sense of what it looks like underneath the application, I have a bunch of case studies, videos, testimonials, and I've just put all of my stuff here from clients that when they send me, when they make some money, when they get a client, when they share their wins, thank you cards, all of this is just social proof so that someone feels comfortable booking in a strategy session with me. And so I'll show you what happens here. That is really what I wanted to show you on the free session page. So I'm just gonna, you know, type in something random here. Alright. And this is a second page and I asked them some questions that help me screen them for their business and if they qualify, then I send them to my calendar and they book in a free session. But what I really wanted to draw your attention to was this almost their page. Alright, so if you already give out something free, a complimentary, you know, PDF, then make sure that as soon as they do that, you give them their next step to book a strategy session. Okay. Just this one little tweak has had me book so many more strategy sessions than I was before and I have other times when I push someone to apply for a strategy session or I offer a strategy session if they don't, you know, apply for a strategy session. Now they're now in a follow up sequence of emails that give them some of my best blog posts. And also occasionally there's a call to action to apply for a strategy session. So there's, there's different places where I offer strategy sessions, but adding this into my thank you page that they get redirected to after they download my freebie, my kind of lead magnet, it's called, has made a huge difference. So this is actually something I knew to try a long time ago. I didn't put it into place for whatever reason, but I had time to put it into place a few weeks ago and it's made an amazing difference. So if you have everything else set up, it's a very easy tweak. Just change your thank you page and have them apply for a strategy session with you. If you don't have that stuff set up, that's okay. You know, I definitely recommend if you already have a blog to give away something for free, give away some sort of free PDF and link to that and then you can set up the thank you page once you, once you have that set up. Okay. So hope that was helpful. Wish you best of luck with this strategy again. It's been working really well for me. And if you want to book a strategy session with me, it's craigfaxon.com apply. Okay. And I'd love to talk to you and see how we can help you out with this sort of stuff in your business. All right, take care.
