Greg Faxon demonstrates a simple, no-ads method to get coaching clients by using one’s warm network on Facebook and social media. He documents his fitness coaching business journey (week two focuses on lead generation) and walks through creating a Facebook "free session"/challenge post from a template, attaching a credibility image, posting to Facebook/Instagram, and inviting shares and subscriptions.
Today, what I want to share with you is a really, really simple way to get coaching clients. You don't have to run ads. You don't have to have an email list. You can just use your warm network, the people you already know, on Facebook, on social media, to attract great clients. And so my name is Greg Fax, and I've recently started a new fitness coaching business. I'm documenting my entire journey from no clients to having a full client roster. And right now is week two of my course coaching business bootcamp. And in week two, we work on lead generation. We work on generating a line of potential clients to have conversations with and ultimately to enroll the people who are a good fit and get them on your roster. So what I'm going to do today is I want to show you the process of creating a Facebook challenge, a free session offer, which is what I teach in the course. I'm going to write it right, kind of in front of your eyes, and I'll take you behind the screen and tell you the decisions that I'm making, and hopefully we come up with something good and put it out there and I can start having some conversations with people for this new fitness coaching business. So I have a template which is what I use for these free session offers. And I also have a few notes of just things that I've jotted down that I can insert into this template based on some work that I did in week one, clarifying my ideal client and what they're looking for, what I can help them achieve. I have here. I'm just, you know, my. My personal Facebook page here, and I'm going to start just typing this offer out. So let's pull up this template. All right, so I've just cut and pasted this template into my Facebook profile, and we can start writing here. It's going to start it the same way as in the template. Facebook friends have a problem, and I need your help. So that intro line sort of grabs people's attention, makes them want to keep reading and show some vulnerability and transparency, which is always good. Okay. I'm feeling pretty good about it. And the next thing I'm going to do is attach an image. So this is just a picture of me and my wife on the beach and, you know, kind of a shameless selfie. But people have to know that you're credible, so people will know I'm credible with that. All right, so I'm going to read it over once more, and then we will hit post and we'll see what happens. All right. So I've read it over, feeling very anxious. This is me putting myself out there in the new business in a way that I haven't before. But I know that fear is natural and that fear means go. That fear means move forward and do this thing, because it's likely to be the thing that is going to impact the business the most. So I'm going to hit post and we'll see what happens. All right, it's up. Nothing left to do but wait. I'm going to also post this on Instagram and I may share it with a few of my friends who I think would be connected to people that I could help with this. So we'll see what happens and talk next week. Hey, I hope you liked that video. If you want more content like it, please subscribe to my YouTube channel. There's a big red button says subscribe on it, and if you click that, then you'll get notified when I upload new videos. I'm going to be documenting my whole journey of building this coaching business, and I'd love you to follow along.
