Greg Faxon says entrepreneurs waste energy on too many tasks when they should pick one MIT (most important thing) per day and spend the first 60-90 minutes on it. Your MIT should either get more clients or increase revenue per client, like emailing past customers or updating content for SEO. Doing less, not more, is what actually moves the needle.
Early in our careers, we inherit a mindset around work that limits us as entrepreneurs. We end up working more than we need to and making less than we should. I call this mindset doing the most as a student and then as an employee. You get rewarded for putting in extra effort. Doing the most works in those environments because the work is reactive. You're given an assignment, you go above and beyond and you get a gold star. This doesn't work as well as an entrepreneur because the work is proactive. No one gives you an assignment and you don't get any points for going above and beyond. You only get get paid for results. This is where doing the least comes in. When you're doing the least, you're trying to find the easiest and most direct path to the outcome that you want. Most people go through their day doing the most. They focus on checking things off their to do list. This was me when I started my business. I did the most and my business didn't make any money. Now I choose one thing a day. I call it my mit. My most important thing. I ask if I could only get one thing done today, what would move the needle? And then I spend the first 60 to 90 minutes of my workday for focused on just that one thing, not doing anything else until it's complete. When you do the most, you end up avoiding the scary stuff that actually gets you paid. In other words, you could research email marketing software, rearrange your books by color, and a million other things. Or you could just reach out to three past clients and book a check in call. In the first case you make $0. In the second, you'll probably re enroll at least one of those clients. Even better would be building a system to reach out to past clients on a consistent basis so that it happens repeatedly. MITs usually fall into one of two categories. They either help you get more clients or they help you get paid more per client. If what you're doing doesn't accomplish one of those two goals, you're probably wasting your time. For example, my MITs this week were to write an email to my list Update my most popular SEO post to increase its ranking. Review a sales call from last week so I can improve. Prepare for an interview with a colleague who shares my audience and and follow up with people who I had a consult with in the past 60 days but didn't convert. Choose your MIT the night before, get it done first thing, get paid, and then go live your life. If you like this concept, check out a new program running in January called Weeks that work. It's a live group program that helps you clarify your MITs, your most important things and then get them done week by week. That way you can make more while working less. So go to weeks that work.com and check it out for more information.
