This content was created by Tim Jones. This content was uploaded by Tim Jones. This is a YouTube video titled "What is B Corp Certification?" created on November 11, 2022, featuring Tim Jones discussing the concept of B Corp certification, its benefits, and its importance in balancing purpose and profit for businesses.
So what is this B Corp certification? Well, certified B corporations are this new form of business that seek to balance purpose and profit. So rather than just solely focusing on profit maximization, they must consider the impact of their operations on their workers, their community, the planet, their suppliers and their customers. What I like about B Corp certification is that it is an independent verification of your company's performance when it comes to your transparency and accountability around your social and environmental performance. That's why it is becoming increasingly the globally recognized gold standard for measurement and reporting against your social and environmental impact. Why the B? That's a question we always get. Well, the B stands for benefit. The idea being that your company should be benefiting more than just your shareholders. Hey, it's Tim here, that B Corp bloke from Grow Good. If you want more content on purpose, B Corp. How to do more good in the world as an individual or a business, then you know the drill. Hit the like and subscribe. Check out some of my other videos. They're probably floating around here somewhere. You know how it works. Thank you so much. See you next time.
