#10 - Funnels 101 : The ultimate beginners guide

It adds a sense of reliability. And I know that for a lot of people when you come into your own business that, you know, constant presence of uncertainty can be really stressful. It can be something, you know, that's probably one of the few things most people miss about having a 9 to 5 job is, you know, just having that sense of certainty.

This is the Doing It Online podcast with your Host, serial entrepreneur, 6 and 7 figure funnel strategist and super nerd Kate McKibben, where every week we're here talking nerdy and sharing the things that actually work to help you do what you do online. But better, easier and with a ton more profit too. Are you ready? Let's do it.

Hey, hey everybody. It is Kate McGibbon here and welcome back to the Doing It Online podcast. Episode number 10. Can you believe we are in a double figures already? I'm excited. I'm still excited. I've been carrying it on this whole time and I think I'm going to do something to celebrate hitting this teeny tiny milestone because we should always celebrate our small wins because otherwise, you know, what's the point? But anyway, I am rambling. Let's get on with today's topic. And that is today I really wanted to go back to basics and create our funnels one on one. Oh, one, like the ultimate beginners guide. Because I think there's so many people out there who either a, seem to think that funnels are this really advanced tactic that is only for people who are more advanced in business and further along in business than they are. So they end up actually starting to look at automation and setting up funnels way, way, way too late. And I think that actually is one of the reasons why they don't grow as quickly as they would like. We talk about that later. Or B, they think that funnels need to be this crazy complicated kind of thing. And again, I just want to bust both of those. Want to show you that funnels are something that are super important for even for people who are at the beginning phases of business and how they can really, really help you to grow actually faster and easier as well and how you don't actually need to be this, you know, to have these crazy advanced marketing nerd skills to be able to get started with funnels. So I'm going to show you exactly just how simple it can be and how beginner friendly they can be inside this episode. So today we're going to cover off what a funnel actually is because I know actually some people aren't 100% clear on that. We're going to talk about why funnels help your business. When is the right time to add a funnel to your business? This is really important they get that right. What tech do you actually need? What can you expect once you've created a funnel? How do you get started? And then we're going to talk a little bit about Facebook ads and that bit. I think you're all going to be surprised with what I have to say. So without further ado, let's dive on in and let's get started on our funnels 101, the ultimate beginner's guide. So, first up, let's start with the basics, what a funnel actually is. Because it's not what a lot of people think it is. All a funnel really is is taking your sales process, or if you don't have one yet, it's creating a sales process and using some really simple tools so that you, all of the steps happen on autopilot without you having to physically be remembering to people, be remembering to follow up, that kind of thing. It's just sitting down, figuring out what is the, you know, what is the best case scenario? What do you wish you could do? You know, one to one with every single new inquiry or new lead that you have, what is the absolute best experience you wish you could take them through? But practically it's, you know, it's just not realistic to be able to do that. If you're getting, you know, emails in the middle of the night because you've got clients all over the world, or even if you're getting 10, 15 emails a day or 10, 15 new leads a a day, you would spend all of your time following up with them if you did it yourself. So instead we're going to let the super smart tech do it for us. So we sit down, map out what is that best process, what is, you know, that series of steps we want to take people through so they get the information they need, they get to find out sort of who we are, what we're all about. They get to start to know like and trust us and then we get to make them an offer at the right time as well. So if they are currently looking for help with this particular area, you know, you're putting a great solution in front of them at the optimal time. So that's all it is, guys, it's mapping out a process, getting a few simple tools to then deliver that process for you in the background of your business 24, 7. Like this little engine that just keeps on Rolling. And, you know, hopefully if you do it right, it keeps making you sales either maybe every week or every day or in some cases every hour, depending on, you know, how you set things up. We'll talk about that a little bit later as well.

Hey guys, it's just Kate here. So first of all, I just had to quickly stop by and say thank you so, so much for listening to and supporting my brand new podcast. It really means the world to me. And to help kick this puppy off with a real bang, I actually have an amazing free bonus just for you guys, which is I'm giving away access to my 5 day mini business accelerator workshop worth $97 totally for free to everyone who leaves a 5 star review of the Doing it Online podcast on itunes right now. This five day workshop walks you through creating your own killer online business plan for your online course. Business. One that is scalable, profitable and enjoyable too. It's chock full of my very best lessons and strategies from over 13 years online. And today it's yours for free. All you have to do is step one, open up iTunes, click on this podcast, click write, review, and then click those little five stars and share what you love most about the show. Step two, head to katesbonus.com that's K A T E S B O N U S.com Kate's bonus. And pop in your contact details and itunes account name so we can know the review is from you and we can send you your login details for your bonus. It's that simple. Step one, leave a five star review. Step two, head to katesbonus.com and send us your details. And that's it. And as an extra little thank you, I will be choosing my favorite reviews every week and sending that lucky reviewer an exclusive I do it online mug so you can sip along in style while you listen to your favorite show. So what are you waiting for? Hit pause, go leave that review, then head over to katesbonus.com, pop in your details and claim this amazing five day workshop for yourself. I'll see you inside.

So now a lot of people having heard that would be like, yep, hands up, I need a funnel. But for some of you, you might still be thinking, you might still be on the fence going, okay, but why do I really need that? Like, what's that going to do for me and my business? So I want to walk you through some of the, you know, the pros of having a funnel and some of the great positives that will bring to your business. So first of all, obviously not Having to be doing this process yourself, not having to be manually sending out emails, not having to be launching all the time is something that's going to free up your time. So first of all, just freeing up your time so you're not running around like a crazy, manic person. That is a gift in itself. Secondly, you can then reinvest some of that time, all of that time up to you, into either doing work that helps to grow your business so, you know, the working on your business, not in your business kind of stuff, or to just doing the stuff that you really enjoy in your business, or to just showing up and serving your clients better and giving them a better experience. So all of that, you know, extra free time, because this is running in the background for you, it's making sales for you. Tick, tick, tick. Next. It adds a sense of reliability. And I know that for a lot of people when you come into your own business, that, you know, constant presence of uncertainty can be really stressful. It can be something, you know, that's probably one of the few things most people miss about having a 9 to 5 job is, you know, just having that sense of certainty, that sense of yet I know what's going to happen roughly each day, week, month. I know what I'm getting paid. You know, yeah, sure, you can't. You don't get the thrill of those big paydays or, you know, you don't get the creative control and all the other stuff, the, you know, the really good stuff, the bits why we create the business. But you have that sense of sort of security and reliability most of the time. So by having a funnel set up, you know, once you've got it set up and rolling, you will start to. Because of the way these things work, you will learn what your average conversion rate is for your funnel. And from that you'll also know how roughly how many new leads you get into your funnel every week or month. So you'll be able to predict roughly how many sales you should also get. And this just adds again, this level of certainty. So if, you know, start of the month without doing anything, that you are going to make 10 sales that month or 5 sales that month, you know, obviously depends on your product, maybe a hundred sales that month. You know, just having that baseline kind of covered that you can go, yep, tick. I don't have to stress about that bit. That bit's always there for me. It is just that is life changing. I was chatting with a friend about this, actually, and she said, it's this, it's this moment. And I think a lot of people, they, they actually don't realize the weight that they were cav. Sorry, they were carrying when they had all of this uncertainty, all of this like constant stressing about where's the next sale going to come from. Do I have to do all this work to get it? Like, you know, stress, stress, scramble, scramble. Like it's exhausting. And then they have this moment when they get their funnel and it's up and running and it's maybe for a couple of weeks it's been rolling and they've, you know, they started to go, oh, oh, I, I'm, I'm always going to make roughly X amount of sales every week and I don't have to do anything. This is amazing. And this weight lifts, but it's one of those moments that, you know, you kind of have to experience it to understand it. And when you do, I want you to DM me or tag me on Instagram and let me know because it is so freeing and so amazing. And I, and I want that for everybody. This is why I teach funnels, because that, for that moment and then everything that comes after it. So why else do people funnel? Well, obviously it adds, on top of the reliability, it adds extra revenue. So it's basically, it's another revenue stream for your business. So say, you know, you may be planning to have a couple of launches throughout the year and you estimate they're going to make you X amount of money every time. You'll also have your funnel as basically this year long launch. And again, you'll be able to estimate how much roughly that should make you and depending depending on, you know, what you want to do, whether or not you want to scale it, whether or not you want to do Facebook ads or you know, paid ads or not, or just let it sort of run off your organic traffic, which a lot of people do, you know, you'll be able to again sort of plan out roughly how much this is as this extra revenue stream. And with that extra revenue. So for my people and for myself, I like to make sure that everyone has a funnel that is going to basically what I call cover your bread and butter. I call it the bread and butter funnel. That's the, you know, that's what my 5K funnel formula is all about, is teaching people how to create this bread and butter funnel. Maybe I should have called it the bread and butter funnel. Anyway, what this does and what, you know, it's really kind of key puzzle piece that I think is so important. People have is with that reliability, is getting that to a level that covers all of your bills, all of your expenses, pays you and you know, maybe a little bit of a buffer because again, just imagine how you know the difference that feels to know that. So the difference that makes and how, how it feels to have all of those things covered, like all of your expenses covered. So every month you know that's covered. And then launches and promotions and other stuff that you do that is profit or just icing on the cake. And again, having that, you know, that base level, that extra bit of income, it can actually help to make your launches better. Because when you know that, you know, you don't, your launches aren't sort of do or die. You know, your business is going to carry on kind of regardless of how your launch goes. That in itself is also really freeing. That takes away a lot of the stress that helps you to show up and be more creative. That kind of allows you to maybe launch a little less, but to do it with a bigger impact each time. So again, as you see, there's all these little puzzle pieces that when they go together, you know, that's kind of the key to really ramping up and growing your business. And the funnel is like your foundation of that. It's a piece that sits underneath. Alrighty, so next question. When is the right time to add a funnel? Well, you may have already guessed it because, you know, I've sort of been hinting as we go along that it's not years and years down the track, which is, I know, something a lot of people seem to think, they think that the funnel is something I'll get around to later. But really it is such a key piece that I, you know, that I actually think so many people miss out on such a big opportunity by, by doing it too late, by sort of putting it off till later. And I know everyone's to do list is long and I know that, you know, because it's, it's what I'd call, you know, more of a slow burn win rather than a big, sexy quick win. So a lot of people kind of go, oh, you know, I'd rather, you know, with all these things I've got to do, I'd rather do the thing that's going to get me a big chunk of cash today, even if it's not going to get you ca crash the next day or the day after that or the day after that, versus setting up a funnel which is going to, you know, bring you a new sale one day, a new sale, the Next day and you know, and then that accumulates over time to being generally far more profitable than whatever your quick win task was. But you're not getting that, you know, that sexy first hit. So you just kind of go. So it usually gets put to the bottom of the to do list. Either that or like I said, people think it's going to be too hard, too complicated, whatever, which is hopefully what this episode is, you know, busting for you and show you just how simple it can be. So, long story short, too late. When the right time is to add a funnel, I would say the right time is when you have created a product and proven that it sells well. So usually what this means and it doesn't have to sell amazingly, like you do not have to have this massive big six figure launch to know that your product is ready to sell. In fact, quite often some people can have products that kind of just have, you know, sort of mediocre launches and then they get into a funnel, you know, we tweak a couple of things to make them more funnel friendly and then they actually sell better than they ever did on launch. But so all you really need, as I said, you need to have your product, have it exist and have sold it successfully before, doesn't have to be bang out of the park, successful, just it has sold. And that I would say is the right time to create your first funnel. Now funnels are something that you will create. Your first one, you'll probably leave it for six to 12 months and then you'll probably update it or you'll create a new one and that's fine as well. You'll build on it each time. Just like with your launches or your products or anything else that you do in your business, over time you will tweak, refine and make them better. But just having this simple funnel set up as early as possible, even if it's not converting at the absolute maximum it possibly could, it's still going to be making you sales. It's still going to be helping to bring, to bring in that level of reliability, it's still going to be bringing in extra revenue, it's still going to be making your life easier. So isn't that worth it? And then you from that, from having that first funnel set up and running, you are going to learn so much and over so that next time, when you want to, when it's time to, you know, maybe upgrade or improve, maybe have a product that sells better that you'd rather have in your funnel or you want to add to to your funnel, you know you're going to do it better and better. Just like with everything in business, you've got to get started, you've got to do that first one. You've got to learn the lessons from that first one. And preferably you learn the lessons from someone who's done it before as well, because it's going to help you, you know, whatever. This first one is going to help you get it like 3, 4, 5, 6, 7 steps ahead rather than trying to completely DIY it yourself. But if you don't do that first one, if you put that first one off till years and years and years when you get around to it, even though other parts of your business may have now been perfected, this part is still gonna be brand new. It's still gonna be, you know, starting from the start. So you might as well get that, that, you know, rip off the band aid and get that first one over and done with earlier. Like I said, as soon as you have a product that sells, put aside three to four weeks to get yourself a funnel going. And you know, don't put the expectation on it that this funnel is gonna make you six figures in the first month. It probably.

But just know that it is there. It's a little piece to the puzzle. It's there to help support you, it's there to start bringing in some extra sales and you're going to improve it over time. And that's totally fine. That's how business works. The other thing that I think is a really key indicator of whether or not you are ready to add a funnel is if you are out there doing any kind of list building whatsoever. So I personally feel that if any online business or any course creator or anyone who sells anything online, if you are out there actively list building, and by that I mean you're creating regular content or semi regular content. None of us are perfect. You know, you're posting things on Instagram, you're, you've got opt ins, you're trying to get onto podcasts and things like that. Like, you know, you're, you're going and spending time doing tasks to get yourself out there and to drive people back to your website and to your email list. If you're doing any of those and you don't have a funnel, you're actually losing sales. So you know, you're driving people onto your email list and then what happens? You know, this is why I think it's so important. I know I've spoken about the importance of having a welcome sequence, a Funnel is just taking that welcome sequence, you know, a few extra steps further. So it's not just warming people up, it's also, like I said, it's making them an offer. It's using a couple of key strategies to make sure that that offer is displayed at the best time in the best way to convert as well possible. And like I said, if you are just say you're getting 20 new people onto your email list a week, like that's not huge numbers. That would probably mean that you get maybe one sale a week. So that's from doing nothing, that's from spending no extra money. It's just maybe getting you one extra sale a week. Maybe, you know, it might average out to, you know, one every other week or something like that, but it's again, for doing nothing extra. And then if you wanted to add some Facebook ads, we'll talk about that later, you can increase that. Or if you, you know, you know how the snowball works. Like as you know, you go from having 20 new people a week, next week, maybe it's 30, maybe in a couple months time you might be getting 50. You know, these numbers are going to keep increasing, but you may as well get them in at the start. Okay, so on to the next part, which is what tech do you actually need to set up your funnel? Because again, I think this is something that a lot of people, they come in and they think, oh, it's gotta be really complicated, it's gonna be expensive. Oh, I'm a bit scared of trying this new tech. I don't wanna do it. And it's one of the reasons I think people put it off or they just let it overwhelm them. So first of all, I have just a little, you know, I'm going to get off my soapbox here and just say that if you have an online business, being scared of tech is not an excuse. That is a self sabotaging, limiting belief. You are an intelligent human, you've started a business, you've learned how to drive a car. That's way more complicated than figuring out how to send an automated email, I promise you. The thing is, you've probably just gotten a little too comfortable with the stuff that you do know. And when you get stretched and you start having to learn new things, you panic. You got to take it a step at a time. Yes, some people do feel more comfortable with learning new software and learning new tech platforms, but that's purely mindset. That's not an intelligence thing. That's just somebody who doesn't see it as a scary thing because they're happy to go in step by step and to learn, and they see learning as being a good thing.

So if you have an online business, if you're going to sell things online, you need to get comfortable with these systems or you need to get comfortable with paying somebody to do them for you. You don't have an option of not using online systems. If you have an online business, it's just going to keep you really, really stuck. So that was my little hashtag end rant. But it is really important because I hear people say it all the time. They're like, oh, but I'm just not techie. I'm like, well, why do you have an online business? You have to be techie or you have to get techy or you have to stop putting up this barrier or this excuse and saying, oh no, it's, you know, it's scary, so I don't have to do it. Guess what? Business is scary. Life is scary. If you want to move forward, you're gonna have to be okay with it. Feel the fear, do it anyway. It's only a piece of software, like nothing bad is going to happen. If you get it wrong, you may email someone accidentally. That's about it. So as said off the soapbox, what is the tech that you need? So it's really, really simple and a lot of this you actually will already have. So first of all is you need a smart email software. So by that I mean something like my two favourites are Active Campaign and ConvertKit. And really you just need a software that's going to allow you to not just send an email on a certain date, but allow you to set up sequences of sending emails and preferably also have things like allowing you to tag people when they take certain actions, for example, buying your product and also enable you allow you to change where someone is in a sequence based on maybe those tags or those actions. So an example would be if you set up a sequence which has got a couple of emails going out every day or so, inviting people to a webinar as soon as they've registered for that webinar, you don't want to keep inviting them, you want to drag them down to the next part of the sequence. So just having that, you know, it being smart enough to do that, which most of them are these days, and even things like mailchimp and stuff, they're getting smarter, although they're still not quite there yet.

But you know, you need a smart email software and you just need this regardless, you need to be able to send emails if you have an online business. So this isn't really adding an extra expense. Your activecampaign, I think it starts around 20 to $30 a month. You only need the light plan, you don't need all the other bells and whistles. So it's really not a huge investment. Next is you need a page builder. And again, you need this anyway if you have a website. So by page builder I mean you need to be able to easily or someone on your team needs to be able to easily create landing pages, places where you can send people so they can opt in for something or so they can watch a video or it's a sales page or something like that. Now again, you may already have this. So a lot of website builders have this ability to create other, you know, other pages as part of it, like you. So you may, if you're using Squarespace or Showit, which I use and love, or a lot of WordPress themes actually have bespoke page building built into it. So again, you may have this already. You don't need to go out and get another piece of fancy software if your website already does it. If you want to be able to get like really, you know, the, the only benefits of having something like a leads page, sorry, lead pages or click funnels is you can start to go do split testing and you know, get really granular with your stats. But most people, to be honest, don't need that. If you have a page builder, you have Google Analytics. That's, that's really all that you need to get started. Uh, next you need a way to deliver your offer. So again, you should, hopefully you should already have this. Hopefully you're not just manually sending, you know, things out to people or you know, telling them, dumping them into a Google Drive folder or something like that. Having a proper, this is for course creators. But having a proper courseware or learning management system where when someone purchases they, you know, they come into this nice, easy to use online platform, they can easily work their way through the lessons, watch the videos, download things, that kind of stuff. It's really important to have, you know, one that is easy to use, one that doesn't cause a lot of problems, one that doesn't give you a lot of tech headaches. This is why I like third parties. So not necessarily just a WordPress plugin. WordPress plugins generally have tech issues and you end up spending a lot of time trying to figure those out, which is not something anyone wants to be doing. So My recommendation for one of the easiest, lowest investment ones out there and has great features, looks fantastic, is actually Podia. So there's also teachable thinkific Kajabi. They're great, but they start getting more expensive. Podia is the cheapest, does everything you need, super easy to use, you know, tick, tick, tick. So three things so far that you need and as I said, hopefully you should already have most of them if you are already creating and selling courses online. So the last thing, and this is the only sort of little bit of extra investment that you need is a countdown timer. Because when you go Evergreen, Evergreen just means it's an offer that's, you know, sort of people can get into anytime, it doesn't have a hard calendar end date, you still need to have a sense of urgency. You still need to say, hey, here's this new subscriber offer. It's available for new subscribers for the first 72 hours. You still need to give people that little extra incentive, that little extra push. If you're just like, hey, I've got this offer, buy it at any time, your conversions will go through the floor. So that's why you need a real countdown timer. So you cannot just say to people, oh, this is only available 72 hours. But then there's no, you know, there's no way of stopping them from purchasing it at 74 hours. A countdown timer. All this does is, you know, it sets up a little kind of rule that says if this person, you know, they visit this page, we start this countdown timer or they get sent this email, we start this countdown timer. And then after 72 hours, the sales page or whatever it was now gets redirected because they, that offer is now expired for them. Really simple. The best one available right now is one called deadline funnels. It's $37 a month. It's really great. There's another one called Website countdown. That's@websitecountdown.com I think that's about $80 once it's not a monthly fee. It's not quite as feature packed, but if you're a bit more budget conscious, you'll still be able to use it. It'll still get the job done. So you can see, tech wise, nothing too scary there, guys. I promise you, if you can schedule an email, if you can post to Instagram, if you've been able to create your online course and get some videos uploaded and whatnot, you can, you have all the skills required to be able to set up a funnel Promise.

Okay, next up, what can you expect when you set up a funnel. Well, I covered this off a little bit already, so I'll keep this nice and short. But the main thing I want people to sort of be prepared for is you have to have a little bit of patience when you first get it set up. So a lot of people find that within the first day or so of getting their funnel set up, they will make a sale. And I love this because it's that first little hit of this. Wow, this is possible. But then, particularly if you're not ready yet to run Facebook ads, and I would highly advise that you don't spend any money on Facebook ads until you've proven your offer and your funnel. Like until you've actually let your funnel run on its own with just your normal traffic first.

So because you're not putting usually high numbers of people through, some people are, some people get a lot of organic traffic and that's great. You're going to just have to let it sit for a couple of weeks. And a lot of people, they get impatient. They don't want to wait those couple of weeks. They've set this thing up. They want it to just be six figures now. And then they want to move on. Trust me, just spending that time and being okay with going okay for the first 60 to 90 days, I'm going to be making sales. It's going to be working, but I need to get the data to be able to see which bits need to be tweaked and updated. So I just got to let it run and that's okay because it's a thing that just runs in the background. Doesn't have to take up my time and energy. You can go away, get on with the rest of your business while it starts collecting that information, that data, and then you can come back and, you know, make those tweaks and, and away it goes. So that's what I'd say the first thing to expect is just you're gonna have to be a little bit patient to start with. And that's totally okay. And you know, it's, it's, it's bit by bit, it's eating the elephant one bite at a time. And this is a very. This isn't really even an elephant, guys. This is a really simple email sequence. The way that I teach it. Anyway, it's, it's, it's an email sequence and it's a couple of, you know, specific style sales strategies and that's it. Most people can get it set up in two to four weeks, including testing so not a big investment to have this bread and butter thing running for you in the background all the time. All right, last question. How do you get started? Well, like I said, guys, the, my number one recommendation really for when you're getting started with a funnel is if you've already got the tech, if you've already sold your product successfully, I would highly recommend that you go and invest in getting someone to help you with this. Because the thing with funnels is that I think is another reason that people seem to think that they don't work is because there's a lot of BS out there about them. There's a lot of funnels out there that actually don't work because the people weren't prepared to test it and tweak it at the start. So, you know, you might go and see someone's funnel and go, oh, just copy that. And then I've got a funnel. And then yours doesn't work either. So my recommendation is the best way to get started would be to invest in a program, something like my 5k funnel formula program or working with a funnel coach, Someone who first of all go through their funnel, make sure you like it, make sure you like their style. Because as with editing and online business, everyone has their own style. But you know, jumping in, invest, getting that, you know, that plan, that step by step plan, that knowledge, being able to tap into someone's, you know, mine is like 13 plus years of running businesses online. It will just help it make it so, so much easier for you. And if you are a funnel beginner, then that's going to, you know, put you on the fast track to get you from beginner to what I call funnel curious, to having a freaking awesome funnel. I said two to four weeks. That's all the time it takes to get it set up. And then you can get back to the rest of your business, guys, like, because you'll have this funnel, this engine running in the background. And last but not least, last thing I want to talk about is what about Facebook ads? And I've kind of mentioned this already. So again, I will keep it brief, but I know that a lot of people think, oh, a funnel just means, you know, taking my launch, automating it and shoving some Facebook ads into it. That is the worst thing you can do unless you like setting fire to money. If you do enjoy that, then go right ahead. But the thing is, like I said, guys, there is this extra step when you create a funnel and it's recalled getting your data and having a little bit of patience. And the reason that is there and the reason that I really make sure that all of my clients take that time to set up their funnel and then to test it on their existing traffic. So to not spend a cent until they've tested it is because you want to make sure it works. You need to make sure it works. And it's. And once you know your funnel works if you want to, and most people do, because as soon as you go, oh, I've got this machine that when I put people in sales, come out the other end. So I want to put more people into it. Once you sort of are at that point, you're going to feel a lot more comfortable with investing in Facebook ads because again, you know that, okay, if 10 people go in here, one sale comes out the other end. So how do I get another 10 people? You're also going to have more budget to put towards the Facebook ads. And it's always my goal for people that I work with to, to start, you know, I said start with free traffic. Then, you know, add in some really, really simple Facebook ads and we show you how to do that in the program. But I, you know, my aim is always for them to get the knowledge, understand how Facebook ads work, use them to kind of start scaling, get you to that next level, but to then basically create their own budget that you can then out outsource Facebook ads to someone else. Because no one wants to be. Unless you're actually a Facebook ads person. No one wants to be a Facebook ads person. The reason that you're in business is because you want to do that thing that you do in your business. Right? So that's my take on Facebook ads. That's the kind of the best advice I could give you around that is always test on your organic traffic first. You know, make sure you know your numbers, make sure it's working before you spend a cent. Then start small, keep it simple. And as soon as you can afford to handball that off to someone who really knows what they're doing, because they're going to be able to get you to the next level and the next and the next. So, guys, that is it. That was, you know, that's funnels in a nutshell. That's how simple it can be. And I know I tend to take my nerdiness to the next level. So I hope that, you know, we've been able to show you that. Yes, funnels are simple. Funnels are for beginners. Funnels help beginners to go, go from beginner to intermediate to Advanced much, much quicker than without a funnel. It really like every time I see it happen and I see it happen for people of at all stages in their business when they get their funnel set up, you know, they tweak it, test it a little bit and it starts rolling and they have that moment that oh wow, this is so different. I didn't realize it could be this easy. Then we have a whole lot of mindset stuff we've got to go into. But it's just such an important shift for you. It's just such a moment that has to happen for your business to be able to get to the next level is to know that you can rely on your business. Know that your business is set to keep on going. Is this little machine set that will keep on going whether you are sick, whether you feel like working hard or not. Know that you don't have to, you know, completely burn yourself out launching and that you can go and be the CEO you want to be. Get back to focusing on the work that you actually want to be doing. Get back to getting great results for your clients. It's, you know, at that moment that does. That isn't something that is reserved exclusively for people who are five, ten years into business. That moment can happen, you know, with people with brand new businesses. And it's when it does, when you sort of get that moment and bring it for, you know, get that piece, that puzzle piece in your business sooner rather than later, that is when your business is able to grow really fast. So that's it guys. Funnels 101. If you found this useful, if you had any aha moments, make sure you tag me over at Kate McKibben over on Instagram. Let me know. I want to know what you're taking away from this. I want to know if you have now gone from funnel curious to, you know, f. Yeah, funnel enthusiast. I need a better name for that.

But yeah, guys, I hope you like this episode. I hope you got lots of value. I hope you took lots of even just mental notes if you did find this valuable, please share it. We'd love to get the, you know, the funnel message out there to as many people as possible. And of course, if you would like some help with getting started with your own funnel. We're actually going to be running a live round of my 5K funnel formula program very soon. The wait list is currently open. You go to 5kformula.com the link will be in the show notes. Get yourself on the waitlist. There's lots of amazing goodies and bonuses for our waitlist peeps. You don't want to miss out on that. So anyway, guys, that's it for me this week. As I said, tag me over on Instagram if you've got any questions about funnels you'd love me to answer. DM me, let me know and I will see you all next week. So keep on doing what you do. I'll see you next week guys. Bye.

Thanks so much for listening to the Doing it online podcast. If you love this episode, don't forget to subscribe and leave us a review. And if you're ready to take your online course sales to the next level with your own six or seven figure funnel, let Kate show you exactly how today@stealmyfunnel.com.

Sam.