#128 - The 5 Minute End Of Year Review

The purpose of this exercise is to just make it abundantly clear what things are working in your business, what things aren't kind of working and what things you need to cut and then therefore what things you need to focus on.

This is the Doing It Online podcast with your Host, serial entrepreneur, 6 and 7 figure funnel strategist and super nerd Kate McKibben, where every week we're here talking nerdy and sharing the things that actually work to help you do what you do online. Online, but better, easier, and with a ton more profit too. Are you ready? Let's do it.

Hello. Hello everybody. It is Kate here from hellofunnels and welcome to the Doing It Online podcast. Now today we are going to be doing a little fun exercise. It's going to take about 5, 5 minutes and it is crazy powerful. Particularly now, this can be done any time of year, but I think it's really great as a little end of year ritual to help you really see what you need to be focusing on next year to be able to move that needle. So normally when it comes to end of year reviews, like, you know, there's so many different ways of doing it. And in the past we've done things that have been really time consuming and really complex. And let's be honest, at the end of the year, who's got the energy, right? Who's got the actual capacity to do anything that nuts? So we want to break it down, make it simple, make it something that literally you can do in five minutes and that is going to give you so many ahas and light bulbs and get you so freaking lit up ready for the new year and give you a really, really specific plan of attack. So does that sound good? Hopefully yes. I mean, I'm just picturing loads of thumbs up virtually throughout for all of our listener dive right on in. So to start off with guys, like I said, I didn't want to overwhelm you with a big crazy to do list, some extra thing to get done at the end of the year, something that you, you know, I know I've done this in the past. I'm like, oh yeah, I'll definitely do that end of year review. That would be a great way to tie up the year and then just wasn't the time. And then you've got the guilt and all that stuff. Let's have none of it. So what I want you to do is go get a glass of wine if it's appropriate for you for the time of day, or a cup of coffee or you Know a cup of tea or just some fizzy fancy water, whatever blows your hair back. And then you're going to go and grab our little worksheet that goes along with this exercise. So go to hellofunnels co freebies and you'll see it's the one at the top and it's called five Minute Traffic Lights. You want to go grab that worksheet, super simple. And once you got that, I mean hit pause, go get it, you can, I mean you can do it on your phone or if you're listening on the go and you can't do this right now, feel free to just listen through and then make a note to come back to it. So got the worksheet, excellent. So the purpose of this worksheet, as you'll see when you open it, it's very, very simple, right? But that's the point. We want this to be easy. And the thing is the way that you are going to get the most traction, be able to grow the fastest. It's all like, this is fully what I believe, what I teach is that it's about knowing what to focus on and getting rid of the rest. And it can be a really difficult thing to do. When you've got this massive to do list, you're seeing all these people saying, oh, you've got to have this, you've got to have that, you've got to have this kind of product and this kind of upsell and this kind of launch and you've got to be doing this kind of content and it can be really overwhelming. So the purpose of this exercise is to just make it abundantly clear what things are working in your business, what things aren't kind of working and what things you need to cut and then therefore what things you need to focus on. So all you're going to do, as I said, if you haven't already, go grab the worksheet, HelloFunnels, co freebies. There'll be a link to it in the show notes below. And what I want you to do in the first section is you're going to list out all of your offers, okay? So all the offers that you, anything that you've sold in the last 12 months, whether it's your signature offers, premium offers, coaching packages, maybe you've got a mini but mighty offer or a self liquidating offer, you know, maybe you've done some live trainings and you've sold them, whatever it is, anything that you have put out for sale and that has sold, list them out across. So we're going across the page, all right, you'll see they're numbered 1, 2, 3, 4, et cetera. Put one in each column of the offers column. Then you're going to move down to the opt ins column and do the same thing. So in, sorry, the opt ins row. So go across that row and list out every single lead generation, opt in, bribe, lead magnet, whatever you want to call it. So you've got checklists, whether you've got free webinars, like anything that you're doing that is getting cold people onto your email list, list them all out across in the columns there. And we've got five columns there. If you need more, just keep on going. That's fine. Just put in as many as you have. The next row down, you're gonna see it says your platforms. So I want you to think about all of the places that you go and share and publish content. Those are platforms and this is paid and free. Now I would recommend that if you're for example, using Instagram for free content as well as doing paid ads, that you do Instagram, or call it Instagram Organic as one and then Instagram ads as another because you want to be able to see the difference between the two. So again, list out every single platform that you use and maybe you have a podcast. So put podcast as a platform. Maybe I would include your email list. Like this is anywhere that you are able to go out and publish information and communicate and connect with either people on your list or just people who are following you or new people altogether. So you can list out most of the social media tools, Instagram, Facebook, YouTube, whatever you're using. Only list ones you are actively using. Like if you have a YouTube account but you haven't posted a video at all this year, don't list it. Okay? So just list out the ones that you're using and then go down to the final row and it's your promotion. So think about all the different promos, launches, maybe your challenges, or you did a webinar or you just did an email launch. Have you got a funnel like anything that you use as a sales tool, as a sort of a sales event? List them out and if you've got multiple webinars, put them there. So maybe you've got your healthy web eating webinar and maybe you've got your Run 5K webinar, like putting each of those separately. So now if you step back, if you've done that, you've got basically on paper all of your sales and marketing efforts, right? All There to see to be able to grow in the new year. What you need to be able to do is just focus on those ones that actually work or find the ones that are just a total waste of time and make sure you don't spend any time or energy on them. And, and lastly find the ones that, okay, they kind of work, they just need to be tweak and that's where you're gonna focus. So we're gonna get you to, now that you've got all of these listed out, you're gonna do a really, really simple traffic light grading system on each of them. So basically I want you to go and click on each of the cells that you filled out and assign put, make that cell a color, go up to the color drop in box or whatever, the fill color box and fill in each cell with a color. So you're going to color them green. If works really well, you're going to color them yellow. If it's something that works okay, but it's got room for improvement and you're going to color them red. If it just, it did not work, it was, it's not working. You've tried a bunch of things, you just cannot get it to work at all like, or it's just a trick or whatever it's doing and it's more frustration and more energy than it's worth. So go through, do so color code your offers, color code your opt ins, color code your platforms, color code your promos. Now hopefully, well, I'll let you do that, but once you've done that, hopefully you can look back and go, okay, like I would imagine for most people you're gonna have a couple of green things, you're gonna have a bunch more yellow things and you're probably gonna have quite a few reds as well. So the goal is that you want to have for each category at least one green, right? So you want to have at least one offer that sells really well and works really well and your clients really love and at least one opt in that leads to that offer that converts really well and attracts great clients and that that's helping you to grow your list and at least one platform that you can then promote that opt in on to get your ideal clients into your list to get them into your ideal offer and then at least one type of promotion that you can use again and again as your marketing, as your launches, as whatever it is that's going to be the best way for you to sell that. Great. So you want to have, like I said, at least One green in every section. And so as far as like what you want to do in the year now, hopefully this is giving you a bunch of ahas already. But really the goal of this is to look at this and go, okay, so the green things are great. We're going to keep those. We're going to go all in on those. They already work amazing. The reds, we're going to stop spending any time, money, effort on the reds. So for some of you, that might be like, all your offers might be red. Which means number one priority is getting an offer that is at least yellow and then moving it through to green. It's like priority number one. Or maybe you just haven't found an opt in that clicks yet. They're all kind of yellow. So what you need to do is go, all right, well, this is my green offer. I need to now find what's going to be the best opt in for this green offer. And I need to just focus on testing, trying things out until I get a green opt in that works with this offer. You see how this works, guys? I hope, like I said, this is a super simple process and it's really great for removing all of the BS that we're telling ourselves. Like, if you can just literally list out all of these assets, all of these pieces of your business and assign one of three categories, one of three colors, and just use those colors as a tool to help you make your decisions and help you plan out your year. For me, anyway, I find whenever I do this, like when I am spinning around in my head, I'm like, I've got too many things I want to focus on. Let's launch this or let's do this, or you know how you kind of get yourself up into a bit of a tizzy? Oh, my God, I just sounded like my mother. I don't think anybody under 40 has ever said that word. Anyway, know how you can kind of get yourself all worked up and all, all spinning and nothing good comes from that place? You need to be able to just calm down, to get focused, to simplify, and this is one of the best tools to do that. So like I said, amazing tool to do at the end of the year, but also just amazing tool to have in your back pocket anytime you're feeling a little bit stuck, you're like, you said, you got too many things that are on your this is possibilities list. And you just need to know what to focus on. You need to bring it back to simple. Simple is what works. Simple is what gets momentum focused. Simple action. We hope you found this useful, we hope you love this. And we hope you go out, share with your friends, leave a review. That is how we get the word out, how we get to connect, connect with more people, get to change more people's businesses and lives. And that's what we're all about here at HelloFunnels. So like I said guys, hope you love this episode. Let us know and we'll see you back here same time next week with another value packed episode of Doing It Online. See you then.

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