#133 - Best of 2022 - No offer and no list? Here’s your 6-month action plan to fix both!

7 Dec 2025 · 0 min
Episode

7 Dec 2025 · 0 min

0:00

Kate McKibbin (Doing It Online podcast, ep. 84) presents a step-by-step action plan for people starting from "ground zero"—defined as having no offer and an email list under ~1,000. She outlines three foundational requirements (a simple website, a highly valuable digital opt-in/lead magnet, and a sustainable content plan), six practical list-building tactics (paid ads, Facebook groups, giveaways, free challenges/workshops, joint ventures, and leveraging existing networks), and a recommendation to run a simple "beta" launch by selling before fully building the product. The episode is aimed at a 90-day sprint to reach ~1,000 subscribers and then validate an offer.

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