#139 - Could you earn 6-Figures building funnels for your clients?
7 Dec 2025 · 11 min
Kate McKibbin shows funnel builders how to move from hourly rates to premium packages priced $5k-$10k+. Two $5k funnels per week generates roughly $500k annually versus the $97/hour needed to hit $200k on 40 billable hours. She's running a free pricing workshop and opening applications for the Funnel Pro cohort starting January 17.
Questions this episode answers
January 10, 2023
January 17 (year implied 2023)
20 minutes
Approximately $97 per hour
$5,000 per funnel
Chapters
When you can confidently step into a client's business and actually help them add six, multiple six, seven figures to their business, help to take a lot of the stress and pressure off their sales and marketing. When you make such a big impact to their business, then you get to charge really, really well to do it.
This is the Doing It Online podcast with your host, serial entrepreneur, six and seven figure funnel strategist and super nerd, Kate McKibben. Where every week we're here talking nerdy, sharing the things that actually work to help you do what you do online. But better, easier, and with a ton more profit too. Are you ready? Let's do it.
Hello. Hello everybody. It is Kate here from HelloFunnels and welcome to the Doing It Online podcast. I am so stoked that you've chose to pop me into your earbuds for this next little mini episode. I promise that I will bring the fire, I will bring the value. And let's go. Today we are talking about more specifically, we are talking to our funnel building family. So as you know, here at hello Funnels, we help people to make great money by building funnels either for themselves, their own businesses, or building funnels for other people for their clients. So today we are talking to those funnel builders who are building funnels for their clients. So whether you are an OBM and you dabble, whether you are already a funnel expert, whether you are someone who does web design or Facebook ads or copy, and you keep getting clients saying, hey, could you also build me a funnel? This episode is for you because we really want to talk about the nuts and bolts of what creating a business around building funnels for other people could look like. And how profitable can it really be? Like, how much of a difference will it really make if you add in funnel building and not just any funnel building, not just, hey, yeah, I can automate some emails for you, but actual stepping up and up, leveling and upskilling. To be a funnel pro, to be a professional, an expert, someone who knows funnels inside and out and can bring so much value and be seen as that trusted advisor for clients and totally change their freaking businesses. Could you earn six figures doing that? Like, that's what I want to talk about today. And I want to break it down, I want to make it really tangible because I know for a lot of people, and we were actually talking with some of our upcoming funnel Pro students. Cause we've got our next cohort which kicks off on January 17, and a lot of them were saying that it is a goal of theirs in this new year to get their business to six multiple six figures. And they and the way that they are wanting to do it is by working with us to up level up skill and become a funnel pro and start actually offering premium packages rather than, you know, dollar for hour kind of services.
And that's really exciting. Like we glad that's what they're saying they want to do because that's exactly what we help them do. It's exactly why we created the program. So by helping people to upskill themselves and then be able to uplevel their offers and to be step up and to be that premium expert rather than someone who's just seen as a little, you know by the hour task monkey what it means by making that switch in your business. It means you get to work instead of lots of bits and pieces of clients, you get to work with a handful of dream clients instead. You get to be really picky and specific with who you choose because you're going to have a wait list, you're going to be getting booked out and you're going to work with each of those clients in a more meaningful way. And because you are doing that, that what that means is you get to make a much bigger difference and impact to that client's business. And when you can do that, when you can confidently step into a client's business and actually Help them add 6, multiple 6, 7 figures to their business, help to take a lot of the stress and pressure off their sales and marketing, when you make such a big impact to their business, then you get to charge really, really well to do it. Okay, so that's kind of, that's like the reverse engineering. But what does that mean? Let's break this down because we like to make sure that whenever we're working with a client, whether that's helping them to become a funnel pro or helping them to add a six figure funnel to their own business, I know that time and time again it becomes way more likely they'll actually do it when, when they realize that it's doable and they realize it's possible because as soon whenever you're sitting there going, hang on, no, this is, this wouldn't work like that sounds great Kate, but it's not going to work for me. So that's why we always like to break things down, reverse engineer the numbers and that's what we're going to do for our potential future funnel pros today. So let's do some, let's geek out, let's do some nerdy Maths. Okay, so let's just say that your goal for this year, for your business, for your OBM business, for your web design business, whatever it is, for your marketing service, preneur business, is 200K. Now let's say you're still in that hourly rate model. Okay? So you're, you know, people come in and say, I need you to build this for me, I need you to do this. And you kind of go, oh, that'll be five hours, 10 hours, you quote them, whatever. So let's assume that you're working 40 hours a week and every hour is billable, which we know is rarely the case. So it's probably like if you were doing 40 billable hours, you're probably really working 60 hours a week, which is more than full time. To make that 200k a year, you would need to be charging at least $97 an hour. And yes, you need to be working flat out full time. You'd need to never not have active clients. Okay, not doesn't sound very fun, does it? And for a lot of people listening, they'll be like $97 an hour. No way. Like I'm charging $40 an hour, $50 an hour. So you'd have to double that. Again, you'd have to be working like 120 hours a week, which just isn't even possible. So how are you going to grow? How are you going to get to that 200k? It's not going to be by adding an extra $5 an hour, $10 an hour. You need to do something significant, something different. Right. And when you think about what the industry standard rate for a tech VA or an OBM is around about 50 to 60 an hour, like it's just not going to get you there and it's going to burn you out. It's going to keep you really stuck. We do not want that for you. And it's also going to mean that you're not bringing your best to your clients. You're not actually making as big an impact as you could. However, if you did choose to upskill and up level and to step away from that task monkey kind of role and into a premium respected expert advisor role, which is what we teach you how to do Inside Funnel Pro. If you're then able to start offering premium funnels that really change your clients, businesses that make that make a big impact and which you are able to offer for a minimum of $5,000 each, usually 5 to 10,000 depending on how complex they're building them and they're so freaking valuable that it is a total no brainer to the right clients. And like realistically, with actually how we teach you how to build them, you can easily build two of these a week, if not three. Let's just say two. Let's make it an eight. Let's not, you know, we're not wanting you to work like a crazy person here. So let's say you're building two premium funnels a week at 5k each, which is the lower end of the scale. That's 10,000 a week, which is 500,000 plus a year. You're working less, you're earning more than double.
So if we're going to go, you know, compare apples with oranges here, which would you rather have? And even if you think about it, even if you only did one funnel per week, that still puts you way ahead and working way less hours and doing much more enjoyable, meaningful work too. If these numbers running around your head kind of piqued your interest a little bit and you'd like to get into more of the nitty gritty, which is a bit hard to do in podcast form because we kind of need some visuals here that it helps. We actually have a free premium pricing workshop, mini workshop. It's only 20 minutes, it's totally free where we can break this down for you, show you how you can actually structure up some amazing packages and how to price them and how to niche down who to target, who's the most profitable audience to, you know, who's the people who are going to more than happily throw wads of cash at you virtually. Obviously because they are in such a desperate need of a funnel, they understand them enough to want them. They realize how powerful they're going to be. They just don't have the time to do them. So if you want to come along, watch that workshop. I said it's free. It's only 20 minutes. It goes into this in a lot more detail. It helps you to break it down and put this together for yourself. Just go to Pro hellofunnels co pricing or grab the link below or if you just like stuff it. I just want to do this. I need to make this change. I need to actually have this step out of doing this $40 an hour BS and start make do something that's going to make a really big impact on my business. Because the only way that I'm going to hit my goals this year then like I said, our next cohort of Funnel Pro kicks off on January 17th. We will walk you through all of it, you are going to walk away feeling so confident you understand the strategy of every type of six seven figure funnel inside and out. Who they work for, how when to apply them, how to troubleshoot them, how to build them on all of the top tech, not just this one specific tech that people happen to be, have an affiliate for or happen to be selling themselves. Then come go to Funnel or again grab the link below. I believe we still have a couple of spots left for that new cohort. So come along, pop your application. Hopefully we'll see you inside and we can't wait to help you become a true Funnel pro. Get out there, start building some freaking awesome funnels because the world and the Internet needs them. And yeah. So guys, if this episode has been useful, make sure you give us a review or you share it with your friends. That is how we get the word out. That's how we help more people. And we always love hearing your feedback. So make sure you DM us over @ hellofunnels. And yeah, thanks so much guys. Hope this has been amazing. Have an excellent week. Keep Doing it online and we'll see you next week.
Bye.
Thanks so much for listening to the Doing It Online podcast. If you love this episode, don't forget to subscribe and leave us a review. And if you're ready to take your online course sales to the next level with your own six or seven figure funnel, let Kate show you exactly how today at stealmyfunnel.com Sam.
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