#158 - Top BS beliefs stopping you from hitting 6-figures

Hey guys, it is Kate here from hello funnels and welcome to the Doing It Online podcast. This week we are going to be not nerding out so much, but talking about something that is really important and that I see really get in the way of a lot of people and where they want to go and getting to where they want to go a lot faster. And that is we're going to talk around some of the best beliefs and stories that I see so many people, myself included, telling themselves that keep you stuck.

This is the Doing It Online podcast with your Host, serial entrepreneur, 6 and 7 figure funnel strategist and super nerd Kate McKibben, where every week we're here talking nerdy and sharing the things that actually work to help you do what you do online. But better, easier and with a ton more profit too. Are you ready? Let's do it.

Now, I'm just going to preface all of this by saying, look, I am not a mindset expert. I am not a therapist. I am not. I have done an NLP course, but I did that purely out of fascination. But what I am is someone who's worked with hundreds and hundreds of people in this space and I hear the same things again and again and they're things that are echoed in my own head and I want to just talk about them today. Not in a way of, you know, trying to, as I said, diagnose you, trying to be your, your counselor, but just trying to bring a bit of awareness to some of these stories that we tell ourselves that can keep us stuck. And let's talk about what they mean and why they're not true. And hopefully through having this discussion, yes, one way discussion, I realize you can't talk back, although you can always DM us at hellofunnels and let us know that it will bring up some awareness, bring up some AHAs. And the thing is that with any of these BF's beliefs, once you are able to shine a bit of light on them and able to see them for what they really are, all of a sudden they become so much less powerful. And that doesn't mean they go away completely, but it means that you can become aware of them, realize what they are doing, realize what is actually happening and make a different choice. And that choice can be instead of going, oh, I'm not just going to do that or I'm going to give up on this or I'm going to like just go, you know, I'm going to panic or I'm going to quit or you know, whatever it is that you know your subconscious is doing to keep you safe. Because that is its job. It's telling you this would be a better option then you can instead go, hang on a second. Is this actually true or is this just a story that I've told myself for years and years and years? And if it's just a story, then what might I do differently? And that's all I want to put out there for today. Okay guys, so now before we jump in to the good stuff, I wanted to share something really exciting with you guys and that is that we actually have a super amazing offer. You might have heard about it already. I did mention a couple episodes ago, which is that we are bringing back six figure school. So we got so many emails from you guys after we stopped running it because we were running it live saying, when's it coming back? When are you doing again? I missed out last time or I couldn't do that date. So I was waiting for the next one. And then you haven't done them since. So we thought how can we bring this back without it being live? Because trying to get six days where I can show up live in a row with a toddler who seems to be coming home from daycare with a runny nose every second one of those days is kind of just, it's just not possible. Plus bring in time zones and all that jazz. So like how can we do this in a way that still lets people get this awesome information so still lets them have these huge aha moments, these big transformations, but without having to rely on the very slim chance that a three year old can manage to not have a cold for six days straight. So we decided to come up with a six figure school on demand version which means that you guys can literally head on over to hellofunnels co pod school the links below and grab it now. And the best thing is, because it's not live is we were able to offer an even better price than what we were able to do first time around. And it is literally just six dollars. So you can jump in right now for six bucks, get access to all six days of this awesome training, go through it step by step and at the end of it you are going to have so much clarity, you're going to have a ton of new marketing and sales skills and know how and best of all, you are going to have a doable, bite sized, easy to follow, step by step sales and marketing plan to smash your six figure goals. So six bucks, I mean that's, that's a Coffee in Australia these days with inflation. So jump in now. Head to hellofunnels, co pod, dash school or as I said, grab the link below, grab yourself a seat, jump on in virtually and you know, spend six days with us or with you know, me in your ear, walking you through these super important steps. And once you have done that, make sure you DM us @hellofunnels and let us know what your biggest aha moment was because you're gonna have many. And I can't wait to how you go with that. So I'll go do that now. He pause. Go do that. Done it. Great. Now let's jump on in to. Let me get my. You know, I feel like I need to get out a couch or something to talk about this, but let's talk about some bs, shall we? So there's a bunch of these and I actually came up with about 12 of these and I was brainstorming them and we talk about them more actually in six figure school and go into a bit more details. That's actually day five. So I just wanted to talk about the top three today and how I really see these impacting people. So BS belief number one that I see happen, like and this is, this one's a hard one to quit guys. That is the belief that it's gotta be perfect, that everything has to be perfect or it will not work, or it will not work well enough or you shouldn't put it out into the world. So this is the absolute opposite of true. And this is like one of the number one ways I see people self sabotaging themselves. And it's the way that you can kind of see this showing up is when people start to get really panicky around oh well, should I send three emails or five? Should I have this be my headline or this be my headline? Should, how many buttons should I have? How long should my page should be? Should I have this bonus or to have 2 bonuses or 3 bonuses? Should it be $97 or $197 should be. This should be that like breathe, breathe, breathe. Okay guys, and, and not wanting to put it out like having like all of the like second guessing absolutely every single element and not wanting to put anything out into the world unless you've had like it feel, unless it is perfect, unless you've had people check it and tell you and give you the gold star and tell you that it's perfect. So the reason why I think this is super harmful to you and to your business is first of all, even the world's Best coach. And personally, I'm an expert in funnels. Guys, I've been doing this forever. I've worked with thousands of people on this. But if any coach worth their salt should be telling you that even with the yes, 80% of the time, answer A is better than answer B, but you need to be out there actually testing it because your audience is different, you are different, you are unique, your product is unique. And there is no black or white with how you do these things. There's rules of thumb, not rules of law. And the only way to know whether you are in the 80% or the 20% of yes this works or no this might work is to actually get it out into the world. So spending months on, you know, trying to make something perfect, trying to make a page perfect, trying to make whatever perfect before you put it out there, is not actually setting you up for more success. It's not making it more likely that you're going to be successful. It's actually the opposite. Being able to take fast furious imperfect action and go, do you know what? I'm going to put it out there for a week at this price. Let's see what happens. And then having actually some data to be able to then make decisions, then make tweaks based on is going to get you moving so much further. And it's, you know, being okay. The other side. This is being okay to put it out there and go, well, I didn't make any sales crap. Like, you know, what does that and not making that mean that you are terrible, that you are no good, that your offer is no good, that nobody likes you being able to make it go. I did an experiment and this was the result of that experiment. And from that result, like, this is why I always tell people, B channel A crazy scientist guys, whenever with any part of your business, because everything you are doing is a test. Like, no matter if you have a starting from day one or you're, you know, 10 years in, you are still constantly testing, tweaking and improving. And that's the only way that you grow. Nothing is ever going to be perfect from day one. Nothing is even going to be perfect at year 10. Like, you're still going to be updating things, you're still going to be tweaking things, you're still going to be refining. You got to get okay with that really early. And. And you got to get okay with that. Sometimes you're going to get this feedback back that that wasn't the right decision, but that's okay because it's data and you can go and make a different one. So the it's gotta be the perfect thing, guys, that's gotta go. That is going to keep you super stuck. All right, Second BS belief that I see people make also I want to actually just jump back to the it's got to be perfect thing. So I want to give you like a real example here, particularly around things like sales pages. Okay? So people have this thing that their sales page has to be so beautiful, so amazingly worded. And yes, obviously things, you know, the copy and imagery and stuff like that all can help conversions. But I have seen and think about this. I'm sure you have too. I've seen some fugly looking pages that are making people millions. Okay, so just remind yourself of that next time you're going. It has to be perfect, better than it, you know, doesn't done is better than perfect. Collecting data is better than perfect. Having it out in the world is better than perfect. Okay, I'll stop on that rant now. I'm going to get onto my next soapbox which is the belief that a lot of people have that you have to be, you know, is it either physically present, physically doing something for a client, physically selling, or that it has to be, you know, things have to be done by you for your client to be getting the result or for your for a potential client to want to buy that belief that you have to be physically personally doing the things to get the result where that result is, you know, making a sale or that result is a result for your client. Like unless you're a massage therapist, like that's not generally not the case. So obviously again it depends on what your offer is. It tends depends on what your market is. But this is where, why I think it's really important to spend the time and particularly if this is not something that you are an expert in, spend the time getting the feedback, getting the help to craft or offers and craft sales and marketing systems where they can work and do work just as well, often even better for your clients, for you without you having to be physically present. So it means going, okay, well if I'm wanting, you know, what are the results I can help people with? Okay, well which ones of those do I actually physically need to do? Like if you're a mechanic, change you can do you have to change the tire for them or can you teach them how to change the tire? Like it's that kind of thing. And going which one of these are impactful? Like it's sitting down, being intentional about These decisions about crafting these offers so that you can come up with like a really amazing transformation or outcome for your dream client. And it can be set up in a way that gets some amazing results with you out have without you having to physically roll up your sleeves and be doing it and also without you having to be physically the one selling it. So I had a client and I always love this story because it's like.

It was like one of the longest processes ever to get to an outcome. But she was just so worried and she had this belief so firmly that first of all, it was like, people won't be able to get this result. They won't be able to get as good a result unless they speak to me personally. And she was in the health space. So we're like, okay, well let's look at the results you can help people with. And you know, do you have to get them the 10, 10 result? Is the 5 out of 10 result, is that still an impactful result for them? Is that still something a lot of people are wanting help with? Like, can you get to them, them to that 5, you know, 5 out of 10 point rather than the 10 out of 10 point? And is that still going to be something that's worth it? Well, like, you know, obviously kind of go through all this stuff and can that, you know, 5 out of 10 outcome or step? And I don't mean 5 out of 10 as in like it's not as good. I just mean on a journey of starting from absolute zero, getting to like dream outcome for a person, there's many different milestones along the way. So you, if you're like, to get to that final, final milestone, they need to talk to me personally. Okay, great. But can we get to them to the second or the third milestone without them having to talk to you? And then the people who are ready to do milestone 7 to 10, they can come and work with you close up. Like, is that a possibility? So doing that first, figuring out what is the milestone, therefore that you can do in a more automated way, structuring up a program so that they're still getting everything they need, the support they need, the community that they need. And then once you get that done. So that took a while. That took breaking down some beliefs for sure. And still like, oh, I don't think anyone will buy this because I'm not in there doing it with them. So best way to prove yourself wrong there is to obviously test it out in the world. Like I said, don't be not a perfectionist. Guys, we've got to get this out there. So running the offers, seeing people buy it, and then that was the first. Aha. Oh, wow. Someone bought this, and more people bought this. Okay, interesting. People are buying this. They're loving it. I'm not involved. Okay, next. How. Next step is next sort of belief to bust down. And the next part of this is the okay, well, but I'm still having to sell it. Like, I still have to get on the phone with them, right? I still have to be the one, you know, doing lots of Facebook lives and lots of this and, you know, to kind of like, hustle constantly to get people to buy or this. Like, automation doesn't work. I need to physically be selling all the time to make sales. So again, we broke it down. Like, okay, you don't want to stop because this is your revenue stream, and that's fair enough. But what if we started partially automating things? So what if we went from. We. So the. Like, the long story short, because otherwise I'm gonna ramble about this all day, is we started with a weekly live webinar that was working really well. We made that a weekly hybrid webinar where she was still on and doing the intro and then doing the Q and A at the end. But the middle part was prerecorded because she was just getting sick of the sound of her own voice. That still worked really well. That ran for a month or so, and she was just sick of having to sit there for that, you know, that time every week. Then we tested a fully automated webinar, and it worked even better. And so sometimes, guys, you do need to do it step by step, prove yourself step by step. And that's fine. Like, we support people with that inside our programs all the time, but you do. I just want to reassure you that if you structure in the right way, if you structure your offer, your promise, if you structure your sales and your marketing in the right way, you can still get amazing results without you physically having to do it. So, anyway, that's soapbox number two. I'm going to now get onto soapbox number three. And that is. And this one I see happen. This one's cropping up more. So after somebody has automated. And this is the belief that things can't be easy. If they're easy, you shouldn't trust them. Like, it's going to all come crumbling down, you know, so. So I see this happening a lot when people have created their funnels and the funnels are working and they're making sales Every week. And they're not having to do anything. Like, they're not launching, they're not whatever. And they're just like. And it's almost like this, alert, alert. You cannot. It's not safe to get used to this like this. You know, you can't trust this. There's going to be something wrong. It's like waiting for the other shoe to drop, right? And so what do they start doing? They start trying to break it. They're like, oh, I had this great idea. Why don't we take my thing, which is working really well, and change it and see what happens. And it's all. I'm always like, no, no, no, no. You got a funnel. And it's working. Step away, my friend. Step away from the funnel. Sure, you can test things. We're going to do this in a. In a manner that's not insane. We're going to split test things here and there, but we're not going to burn it down and try the next shiny thing that you saw promoted on Instagram because you are, you know, your subconscious is telling you that it is not safe to trust this. And so therefore, let's go back to our orig. We were where it was safe, where things weren't easy, things were hard, and you did and, you know, and it was different. It felt it. Sorry, it didn't feel different. Like, that feeling of crappiness is what your subconscious thinks is the normal. And so it wants to get you back there. So that's why it starts these little like, oh, yeah, that's a good idea. Let's do something new. Let's break it, go on, like it, you know. So anyway, those are my three biggest BS beliefs I see happening with clients kind of throughout the process of creating their online programs, automating their online programs, and scaling their online programs. So if any of those rang true guys, let me know. Like, pop a comment below if you're watching us over on video or DM us @hellofunnels, because I always love hearing this stuff. And maybe if there's something else, you know, that really kind of popped up for you that made you go, actually, I don't do those things, but I do this. So now that you know what they are, now that you've shined a bit of light on them, hopefully they are less powerful force in your life and you're able to make different choices and able to bust through those blocks, keep moving forward, start creating epic shit and, you know, growing your business. So I really hope you've loved this episode. Guys. Don't forget like if you've loved these Aha moments, we got a bunch more of them over in six figure school. Like I said, it's only six bucks. It's the cost of a large latte. So head on over to hellofunnels.com pod-school grab it for yourself, dive on in. You know, block out like an hour a day for the next six days to go through. You don't even need a full hour anyway to go through. Deep dive process, take a bunch of notes and then let us know how you go. I can't wait to hear what your aha Moments are from that as well. So anyway guys, hope you have an amazing week. I will see you next week same time with another episode. Bye.

Thanks so much for listening to the Doing it online podcast. If you love this episode, don't forget to subscribe and leave us a review. And if you're ready to take your online course sales to the next level with your own six or seven figure funnel, let Kate show you exactly how today@StealMyFunnel.com.