#235 - The 6 emails you always need to send to make more sales

All you need is about 60 minutes a month, no copywriter required, and chatgpt and that's it. Then you're going to get these six emails. You're going to schedule them out to be roughly two a week. And that means that your people on your list are going to feel nurtured, they're going to feel loved, and they're going to be so ready to buy whenever you open cart.

Okay, let's be real. Course creators always fall into one of two camps. Either number one, one, you just never get around to your email marketing. You're so busy, you're always doing something else, you're always trying to play catch up. Or number two, you do email marketing every week, but when you sit down you're like, what should I say? And you just write something random with no real strategy behind it. If either of those sound like you, then this episode is going to help fix that all for good in roughly 60 minutes a month. So let's dive right, right on in.

Okay guys, we've all heard the saying, right, that consistency is king when it comes to your content marketing. But you know, realistically, life is busy, everyone is busy and everyone just gets busy. And one of the things that seems to so often slip down the priority ladder is our email marketing. But it's a catch 22 because yes, while just sending any old thing is actually no better, you not actually deliberately strategically engaging and keeping your email list warm is going to have the onflow effect of each promotion you do of any funnels that you have of them just not working as well as they should. And that's just going to slowly mean that you're making less and less sales, which just slowly means that all of a sudden you're scrambling more and more and you therefore have less time to do these nice to have supposedly things like doing your email marketing. So I wanted to fix all of that and I'm doing that by creating a cash campaign that I've called Money Mail. Now this is a specific six email cash campaign that you can run every month. This is designed to be basically your forever pre launch emails. So whether you are one of our ecourse empire members and you're doing the evergreen launch way of life where you do a smaller rinse and repeat style of promotion more frequently or you love the big crazy stressful launches every quarter or even less often, it really doesn't matter. This cycle of six emails is strategically designed to make sure that the people on your list that they have got the right mix of value of engagement, of Getting them to take action, of hearing success stories, of getting excited or getting inspired, of getting educated, and of taking them on that flow. Full buyer journey from someone who's maybe never really heard of you or your offers all the way through to someone who knows what their problem is, knows you have a solution and is so excited to buy. So all you need is about 60 minutes a month, no copywriter required, and chatgpt, and of course the props, which I'm going to tell you how you can get at the end of this episode. And that's it. Then you're going to get these six emails. You're going to schedule them out to be roughly two a week. And that means that your people on your list are going to feel nurtured, they're going to feel loved, and they're going to be so ready to buy whenever you open cart. So I bet you want to know what those emails are. Let me break them down for you now. Okay, first email in the sequence is a high value, quick win. So it's either a how to, it's instructional, it's something that gets them to go and do something or try something. And again, that is coming from a point of view value. So people are going to see this and go, wow, they know what they're talking about. And wow, how generous, how cool that they have shared that with us. Next email 2 is an objection buster or belief shifter. So this again, when you are sitting down and when you actually plan these out, you're always going to have a particular offer in mind that they're leading to. And hopefully if you've been a good course creator, you know enough about your offer and your audience to know that there are certain beliefs that your audience has before they get to the point of being ready to buy, or there are certain objections that come up just before they purchase. So you're going to use this email as a great opportunity to shift that. And again, this is in a teaching style moment. This is where you're going to be helping them to see that maybe one of the reasons they're not getting success, they're not getting where they want to go, is because they've been believing this thing. And you know even better if it can be tied in or if you can talk about maybe something that's a bit timely or that is trending right now and basically hop up on your soapbox and say, you know what, you know how everyone's saying, like just as an example, that you have to use a trending audio. Well, actually, here's why using trending audios is keeping you from going viral. Like something like that, you know, don't just make it up. You want it actually to be a belief that you have. But helping them to see either that the way they've been doing things so far, there's a reason it hasn't been working and it's not because they're no good. It's just because they've been following the wrong strategy. Or when we look at that belief shifting, is there a belief that they have that's stopping them from doing the thing that they need to do, stopping them from making a change or from stepping forward? And. And if you can help them to shift that, if you can help them to see that actually there is a better way, number one, you're going to help them to be able to move forward, even if it's not with you. But number two, you're going to get some coins in the trust piggy bank because you've shown them that you do really know what you're talking about and you do things differently, which is really important in helping you from standing out from everyone else. All right, email number three is a client success story. And there's two ways of sharing these. You can do it as like a, hey, I'm sharing this purely to help you get inspired to see what other people are doing so you know it's possible for you. Or you can also share it in a bit of a teaching way, like how this person was able to get where you want to go even though they had these, you know, obstacles to overcome. Because again, it just helps them to see, yes, this is possible. All right, email number four is you're going to give them a gift or a freebie. So I want you to think about any lead magnets that you have, or if you don't have many lead magnets, maybe think about, is there like a worksheet or something, something that you've got inside the program that you can pull out and give to them as a gift. Now, this isn't technically a lead magnet because they're already on your list, but you want to give them something, some free thing that's going to do two things. One, it's going to, again, give you a little bit of brownie points, because you're not just take, take, taking. You're actually being like, hey, I've got this cool, like, free thing for you. Just have it. I want you to have it. Like, people love presents. The other thing is that it's getting them to click and take Action. And it's helping to train them that they need to take action with your emails. They can't just sit back and be passive. So both of those win, win. Tick, tick. All right, email number five is another really high value. How to. So this could be linking them to a related podcast episode or YouTube video or something where you've kind of dug deep into something specifically related to the problems or outcomes of the program you're then going to promote. So it could be like an ultimate guide, a one on one, you know, how to get started, a 10 steps to this. Like something that is definitely value based, but something that's a bit more in depth and that's going to start getting them really excited and getting them sort of like in and seeing how you teach. So even better if either of those can be something that's either visual or audio, because it gives them a bit of a pre experience of what it's like to work with you. But even if it's a blog post, that's totally fine. We just want them to go and have the chance to deep dive and really get absorbed into your content and really start to see you as that expert who's going to be able to help them. And email number six, and this is the final one, and we really want to kind of get their attention here because the emails I will receive after this are usually the start of your promotion. But here you do either another myth buster or a frequently asked question. So again, if there is a really common question that people have, not about your program because they're not there yet, but about the problem that leads them to your program, then this is the time to again give them that sort of more personal feeling of like, hey, I got asked this question in my DMs the other day. I think it's a really great question. I thought you might have it too. So I wanted to break it down for you here. Or, you know, again, if there is another common myth or if you did more of an objection style one with the other email and you want to make this one, you know, if there was that myth or that's something you want to get up on your high horse about and you missed out earlier and you want to do it now, now's the time to do it, because now's the time they are warmed up, they've seen you as an expert. So now it's time to really like bust through, get their attention, and then they are very ready for whichever promotion comes next. Okay, so now you've seen and I hope you can understand just how powerful using this sequence of emails can be. But I bet you sitting there going, okay, that sounds great, but that still sounds an awful lot like writing six massive emails. And I'm not a copywriter and I don't even have time to do the one a week that I was planning on doing. How does this make it easier for me? And the answer for you is inside our new cash campaign, which is called Money Mail. Now, as I said, inside any of our cash campaigns, whenever we teach them, either inside our EcoSysempire program or if we very occasionally offer them out separately, we include everything from the step by step training of exactly how it works and all the tips and tricks you need to make it work as well as possible. Plus calendars for what to send exactly and when any one click install templates for automations if they are needed. And for as for the emails, we have Mad Lib style swipe files and of course Chat GPT prompts, which is really what this campaign is all about. Like the way that we've actually set this up up is that Chat GPT becomes your copywriter for this and the content that comes out is so good, we'll give you the exact prompt and basically every month you're going to sit down and it's going to interview you for about five minutes. And if you're like me and Love using the ChatGPT app on your phone, you can actually even do it by voice, which makes it even faster. So every month you're going to sit down, you're going to pop in the prompt, ChatGPT is going to ask you questions, you can voice note it back and from that it is going to give you all of these emails. Beautifully written, they're going to sound just like you, if not better. And all you need to then do is copy paste, schedule and you are done. So if that sounds amazing, then I have something really exciting for you. And that is this year we are bringing back our cash campaign bundle for Black Friday. So this Black Friday we are bundling up our three best converting cash campaigns of 2024. So we are, as you know, we are always testing out different, we are always trying different cash campaigns for ourself and for our clients. And we have three ones that have just killed it this year and we are bundling them all together. So that's three cash campaigns, each with trainings, each with prompts, each with templates, each with everything that you need. And for Black Friday, if you join our special wait list, you will get them all for 85% off if you jump in on Black Friday. Plus the very first person to purchase will get their purchase refunded in full and you'll also get six months of our Ecore Society membership totally for free. As if you were the very first person to jump in when the waitlist doors open. So if that sounds good, if you want to get all three of those campaigns for amazing 85% off, I think I did the calculation that makes it around about $67 total for these three massive campaigns that each are responsible for making hundreds of thousands of dollars. And I've got everything you need to make them so simple. So when it comes to next year, to planning out your launches next year, you could just rotate between these guys. Like you could just go one here, one here and like launches are just kind of done going to make 2025, it's going to be breezy, you're going to love it. But you need to get onto the wait list so there is a link below. Or you can head to my hellofunnels co Friday, jump on the waitlist. We will send you all the details. I said this is a waitlist only offer. If you are not on the waitlist you cann get access to these at all let alone at this awesome 85% off. So jump in now head to my hellofunnels.com forward/Friday, get on the wait list and yeah we can't wait to share these with you then. So that's it for me this week guys. I hope this has been super useful. I hope you jump in and join our wait list and love these cash campaigns. I'm really excited to share them with you. Otherwise guys, I will see you same place, same time next week.