#237 - 10 Qs to create a million dollar low ticket offer

Hey, hey guys, it is Kate here from hello Funnels and given that it's the holiday season, my team and I are taking a very short but well deserved break. So there are no new episodes these next couple of weeks. But what we have decided to do is we've gone back through the archives and we've pulled out your most loved, most listened to and our most requested episodes from this year and we're going to be sharing them with you over the next couple of weeks. So maybe you missed them first time or maybe they just need a revisit, but these are the the three most popular, most value packed episodes and I hope you love them. So dove right on it.

Hey hey, it is Kate here from hello Funnels and welcome back to the Doing It Online podcast. Now today we are talking about 10 questions that you need to ask yourself right now to find out whether or not your low ticket offer is going to help you get your business to a million dollars. And so let's not not muck around guys. Let's dive right on in. Alrighty guys. So if you have been hanging out in my part of the Internet for any time at all, you will know that I am a big fan of low ticket offers, but only when done right. I've actually seen people make a lot of mistakes with low ticket offers that can both slow down their growth and can actually completely shoot themselves in the foot and mean that they make less sales and less profit and not more. And I don't want this for for you because when you use a low ticket offer and you use it correctly, this can be something that can absolutely put rocket fuel into your business. This is something that when done correctly can help you to grow your list without limits to basically allow your marketing budget to pay for itself. That can help you to increase the quality of everyone on your list because they are now going to be buyers, not just freebie seekers. It allows you to easily increase the number of revenue streams you have. It allows you to sell easier. It allows you to sell even without ads. Like, there's just so many reasons why low ticket offers are amazing and are so beneficial, particularly right now while they're working so damn well. But again, only if done right. If done wrong, they can be disastrous. And I have seen this and I have completely cocked them up myself. Guys, I'm not out here saying that every time, you know, I put out a low ticket offer it is perfect. I have even some recent examples of one that I should have known better but I wanted to try out anyway. So, so Today I've got 10 questions for you. 10 questions to use to basically audit either your existing low ticket offer or one that you are currently thinking about creating. And if you get a yes to all 10, then you've got a pretty good idea that you're on to a winner and it's going to not just sell well, but help you to reach your other business goals as well. And that is really the point of a low ticket offer. Okay, all right, question number one. Does it have what I call click appeal? Is it something that is interesting or different or unusual or unexpected, or that is something that is really, really specific and top of mind to your ideal client? Now, there's lots of different ways of doing this, but basically if you put this promise of whatever your low ticket offer is, and low tick offers should always have a promise, guys. Like, as with everything, it should have, like, what are they going to get out of it? Like, what problem does this solve? If you put just that in to someone's very busy feed that they're going to be scrolling through, whether it's, you know, done organically or done with paid ads, is this going to make them stop and go, oh, that's interesting, I haven't heard that before. Or that sounds like exactly what I need. It's like they're reading my mind. So does it have click appeal? If it doesn't, you're dead in the water. Okay, all right, number two, is it insanely easy to understand, as in understand both what it is, what problem it solves, who it's for and how valuable it is? Like, that's a lot of information that you need to kind of get through in a very short period of time. Because again, how these things normally work with a low ticket offer is you might have a reel and a caption and tell people to be dming you a particular word to get the details. Or it might be an ad, so in which case it might be a short video or just an image and you've really just got like a headline and you need that headline headline to connect enough and have people go, oh, yes, this feels like it's for me. I understand that. Because if people like, what is, what is this again? And particularly like not just on the ad, but then they get through to the sales page and like, I can't, I'm not really sure. Maybe this sounds kind of good, maybe. But if you are not grabbing them and having them go, oh my gosh, this is what I need, then you're going to lose them. You have a Very short period of time to get their initial attention. And then because they're clicking through and they're usually coming through without a whole lot of warmup and they're landing directly on a sales page, if you are not making them go, yes, this is me. Yes, yes, yes, I want this. If there's anything of like, what's that do again? Who's this? Is this for me? I'll come back to it as soon as it happens. They gone, you've lost them. Okay, number three, does this appeal to my ideal client specifically? Now there's a little bit of an art here with low ticket offers that you want to try and find one that is not going to be so specific that it only appeals to your ideal client. Because usually when you do that, you're just not going to get many people in. And that's not going to give you the number of sales that you need, particularly if you're running ads for that to be like a profitable pays for itself exercise. But you want to make sure that it is also very appealing to your ideal client. Like it might be appealing to a slightly wider group. It's not just like if your ideal client was, I work with women 45 to 55 with five children. You know, it's similar silly example, but you know, as an example. And you're also going to be appealing to people with four children, three children, two children, that's fine. But you want to make sure you know your target. Your middle point is your ideal client. And yes, you're going to have a radius around that of people who are almost or sort of or similar. But you don't just don't want to have something that's so broad it appeals to everybody. And all you're doing is filling up with your list with people who are nowhere near your target market. So it's about finding that balance, like something that's specific enough that not everybody's going to jump onto it, but broad enough that enough people and that their list and the so like the pool that you're going out and fishing in is big enough for it to be profitable. All right, question number four. Is it valuable enough to your ideal client that they'd be happy to pay for it? This is a big one because particularly in a world where people are used to getting some really valuable stuff for free, as soon as you put a price tag on it, it has to be infinitely more valuable. How we do that is usually about getting a bit more into the weeds of the how, not just the what. So maybe you're going to give them some templates and some step by steps and get more specific into solving this specific problem than you would have in something that was free. But you need to make sure, like the problem that you're trying to solve with this offer, is it a problem that your ideal client values enough to pay to solve? All right, question number five. Once they've gone through and consumed whatever it is, whether it's a video or it's a PDF or it's a template or whatever it is, are they going to walk away feeling like they got an absolute steal? Because that's how you want them to feel. You want them to go, wow, that was great value. Not, I can't believe I paid $27 for this. Okay. That the people who go like, oh, that wasn't worth it. Those people are never going to buy from you again. This front end offer, this low ticket offer, this is like you're putting your best foot forward. Okay? So you want to make sure that even though it is low ticket, even though it is a low price point, and even though you'll never be able to make everybody happy, but you want to make sure that your ideal client, the majority of them are going, that was freaking amazing. I'm so glad I bought that. All right, question number six is, will this give them a good first taste of what it's like to work with you? So, you know, you want to make sure that the heart and soul of how you normally work with people, that it still kind of gets infused, like some of that magic still kind of gets infused. Even though this is a low ticket offer. Now, I'm not talking about going, hey, come and have a free one on one call as part of your $27 offer. Not that at all. But just think about, like, what are some of the things that you do or some of the ways that you do things that make working with you special? And can you include just a little bit of that, a little hint of that into your low ticket offer so that people can kind of go, oh, that was cool, that wasn't expected. Or, I love how they did that. I wonder how they do other things. Right? That's what we want to happen. All right, question number seven. Does it leave them wanting more? Now, this is really common, particularly if this is your first attempt at making a low ticket offer or even one of your first attempts of creating things online where we try to and we almost compulsively over deliver, like, oh, I'm charging people for this. Even though it's Not a lot. So I need to make sure this is the best and most valuable thing ever. So I'm going to make sure I go in there and I don't just solve this problem, I solve every other problem they have in so much detail that they're going to get in there and go, oh, wow, they're sweet. They've sorted me out for years. I don't ever need to come back. This is not what we want. We want them to come in, go, this is great. This solved this problem and now I've solved this problem. I want to solve my next problem with this same person because they were awesome. That's what you want to happen, not have them come in and go, I've got so much stuff in here that I'm going to just sort it. Great. Best value ever. Okay. It's about finding the balance, right? All right, question number eight. And these two are quite linked, but is it easy to consume and implement? So again, you know, just further going into them, making sure we're not giving them too much stuff to either do or learn or watch or listen to or consume. You want to make sure they get in there, they can watch if there's a video or anything that they can watch it, do it, tick, done and move on. This is still like, you always have to have in the back of your mind that a low ticket offer, it is still like an opt in, it is still like a lead magnet. It still has to behave the same. You want people to get in, get the value they need out of it and be move through and ready for the next thing quite quickly. You don't want them going, oh, this is 31 days worth of content, or this is me sorted for the next 90 days. That's not a low ticket offer. A low ticket offer is something where, okay, I'm going to watch a 30 minute video, I'm going to fill out these templates, I'm going to do an hour or so of work and I've achieved my outcome, I've solved this small problem and great. What's next? Okay, that's very, very. And it's again, it's super common. We have lots of clients coming to us who go, I create this low ticket offer. It was 90 days of this. Like, that is not a low ticket offer, that's just a really cheap course. Okay, so low ticket offers, they have specific purpose and I said that's what these questions are designed for. Question number nine, does it give them a quick win? So we want to make sure that again, they go through, they're achieving something, they're going to go like, oh yes, I feel like I've done something, I've learned something, I've had a bigger ha. I've solved this problem or fix this thing, I patched this hole, whatever it is. You want them to have some kind of quick win as part of it because that shows them that you know what you're talking about and you can help them because you've just helped them do this one thing quickly. So maybe you can help them do the next thing quickly. And again, we're planting the seeds. We're kind of, you want people to go, this was so great. I really want to do more with this person. And lucky last question, does it lead naturally to your next office? And again, this is something that happens quite a lot. And this was something that with my first low ticket offer that we didn't get right at all. And even though we had a really successful low ticket offer like it was, we sold thousands of them and really profitably and it helped us add a lot of people to our list. The topic had nothing to do what the rest of our programs were like. Yes, it was something that the market was interested in and I was attracting our target market. But it didn't help them think of hello funnels in the right way. It didn't help frame us as someone who can help them with certain types of problems. It started kind of putting us in a completely different bucket of it's about finding a balance and sometimes there's a lot of like testing and trialing and again, that's one of the great things about low ticket offers. You can very quickly test iterate test again. But it does need to definitely tick all of these questions. So let me just quickly run through the questions again. Number one, does it have click appeal? Number two, is it easy to understand? Number three, does it appeal to your ideal client specifically? Number four, is it valuable to your ideal client and are they happy to pay for it? Number five, will they feel like they've got great value? Number six, will it give them a great first experience of what it's like to work with you? Number seven, does it leave them wanting more? Number eight, is it easy to consume and implement and then move on? Number nine, does it give them some kind of quick win? And number 10, does it naturally lead into your next offers? If you've ticked all of those 10 things then it's highly, highly likely you are on to a winner and it's time to get it out there into the world and get it tested with real money. So I hope guys, I hope this has been helpful as always. I hope you've taken lots of notes, you've got lots of ahas. If you have liked this guys, if you found this valuable, please, please please subscribe, Follow Review Leave a Comment Share with Friends all those things depending on where it is that you are finding us. It absolutely means the world to me. And thank you so much for spending time with me this week. I can't wait to share more notary with you next week. I will see you then. Sam.