Kate McKibbin explains micro magnets: small, viral lead magnets built for 2025 social algorithms that grow email lists and boost engagement in 20 minutes a week. They feed automated funnels that generate sales, unlike traditional mega magnets.
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One of the most important things you can do to grow your business, grow your sales, grow your brand, is to grow your list. I think we all know that. And one of the best ways to grow your list is with a really great lead magnet Strategy. But in 2025, the way most people are doing their lead magnets is all wrong. And it's actually costing you sales at slowing down your growth. It's even costing social media followers. Now, inside this episode, I'm going to not just tell you why, but I'm also going to show you step by step, how to fix it.
Hi there. I'm Kate from hello Funnels, and I've been growing and teaching online businesses since 2007. So, yeah, you do the math on that one. I've made over $6 million in core sales on Autopilot, and I add thousands of people to my list every single week using the exact micro magnet strategy that I'm going to show you inside this episode. Are you ready? Let's dive right on in. Okay, guys, as I mentioned, already growing a list, it's as important as ever. Like, nothing new there, right? But in 2025, there's a twist, because your lead magnets are now responsible for so much more than growing your list. And if you are only using them to grow your list, you are massively missing out. So one of the new ways that your lead magnets are really showing up and making a massive impact on your business is that when done right, they can also be to grow your social media following and boost your engagement. Now, I want you to just imagine for a second that you are scrolling through, you know, got your phone, you're scrolling through a bit of a doom scroll, going through Instagram, scrolling the feed, and you notice that there are, you know, several posts on there that are getting just crazy amounts of engagement. They're getting lots of likes, loads of comments, and most likely a whole bunch of shares, too. Now, I think we all know at this point that when you get posts and you consistently get posts that get a lot of engagement, that kind of flags to the algorithm that, hey, this person, they know what they're talking about, right? They're creating great content, and we should show their content to more people. So this is what we all want. We want content that has a lot of engagement. Now, one of the key trends that we've definitely seen over the last couple of years is the rise of the manychat funnel, right? So that is where people are creating content. And then at the end they're like, hey, if you want me to send you this thing or show you this thing, or give you this freebie, Please comment below and I will DM it to you. So that in itself is of course going to, when done right, get you a bunch more engagement. But here's the twist, because a lot of people out there doing that and they're just getting crickets like, they're creating their posts, they're sharing their lead magnets at the end, and nobody really cares. The thing is that it's actually the strategy of the what their lead magnet is. They're sharing what I would call a mega magnet, not a micro magnet. And again, I'm going to show you in just a second what the difference is and how you can make the swap so that you can start getting those posts that just have massive amounts of comments, even if you have a small following, even if traditionally your posts only get maybe a handful of comments. I've seen this happen multiple times on my account, which, you know, I'm going to be completely honest here, is not the one with the highest engagement in the world. We've always had a bit of a battle with our account. But when I follow the strategy, which I really should be doing more often, and I post, you know, a good post with a great micro magnet, I can see as much as up to 400 comments. And I'm not talking about 400 comments. That are half of them many chat. I mean, there's actually 800 comments and 400 of them are from our followers. And you know, as well as, you know, hundreds and hundreds of likes. And the post that happened just before that could have had as little as 20 comments. 40 comments. Like, that's kind of our standard between 20, 20 to 40 comments per post. So you can see, again, when done right, this can really give you a massive boost. And if you do it right consistently, the algorithm is going to be like, hey, this person knows what they're talking about. I'm going to give them a bit more love. So that's how getting your lead magnet and making your shift in your lead magnet can help you to grow your socials. But it's not just about the socials either. Lead magnets have actually taken on a whole new role in your business. Previously, people were using lead magnets to just, you know, go out there and attract new people to your list. As you've seen, it's not just about that. It's also about, you know, activating your social media following. But there's also another purpose to your lead magnets in 2025. And if you are not aware of this and not doing this deliberately and being intentional about this, you are really going to be missing out on sales. A totally automated way to bring those people in, warm them up, engage them and make sales. That is what we take you through in our automated challenge, which kicks off next week. I believe there are still tickets available. I'm obviously recording this a few days before it's going live, but inside this challenge, it is a live online challenge. We come together. And it's not just like I'm going to fire hose you with information. You're going to come in and actually build your funnel like you build it together. By the end of the challenge, it'll be ready to go live. And one of my favorite parts of this challenge, the last time we did it was we actually have a live launch party for your funnels. It's like one of the last sessions where everybody posts their first piece of content once their funnel is complete, and then they come together and celebrate each other when they start making their first sales. And those exact same funnels that went live on that launch party, some of them have made now hundreds of sales since the last time we ran. It was just a couple of months ago. So that is how powerful this strategy can be. And if you don't have a funnel yet and you don't have your social media firing and you haven't cracked that code on creating viral ready micro magnets, then you don't want to miss this. Okay, so make sure you come and grab your ticket. There'll be links below, or you can just head to hellofunnels.com automate grab one of the last tickets, come and join us. It's gonna be so much fun. The tickets are just $97, guys. Like, it's unbelievable how much value this is. That's what everybody said last time. You come see all the information on the page anyway, including loads and loads of client stories and testimonials. So come check it out, grab your ticket and I will see you inside. And let's get your funnel building. Alrighty, guys, I'll see you then. Bye.
