#262 - 3 systems that make sure I make sales while I am away on holidays (and how to steal them all!)

What if you could take a proper family holiday without once thinking about your business or checking your laptop and come back to find out that it actually grew while you're away? Look, when I first started my business, I thought I was creating freedom for myself, right? But instead. And here's the joke that no one tells you, what I did was I created a prison where I was terrified to even take a day off. Family holidays became a joke because I'd be sneaking off to check my phone to check my laptop while my family was at the beach, constantly worried that everything was going to fall apart if I wasn't there managing it. And you know what? Because it was. Right? Sound familiar at all? Look, the whole point of starting a business is it's supposed to be about having more time to do what we love. More time to spend with the people we love, not less. And today I'm going to share with you three simple systems that changed everything for me. Systems that mean my business keeps running and growing and delivering and making sales, whether I'm at my desk or I'm completely switched off with my family. Hi, I'm Kate from hello Funnels. I've made over $6 million course sales and helped over 4,000amazing course creators to build profitable businesses. And today I'm going to share with you three systems you can steal and implement into your own business right now. So you never have to stress about selling while you're on holidays ever again.

Now, I'm actually recording this episode just days out from a big family vacation, right? We've been planning this for well over a year. I'm so excited. We're going somewhere I've never been before. We're actually attempting to go on a cruise. I didn't think I'd ever get into cruises till I was like, well into my 50s. But the idea of not having to pack and unpack and of a kids club and all that stuff, it just sounded, you know, too good to resist. So we are attempting our first cruise. But one thing people warned me about when it came to cruises was the WI fi is terrible. Okay? Make sure that you are prepared to not be able to check in on your business. And people were coming up and saying this to me, like this was something I'd be really concerned about. And I was like, guys, guys, I'm good. I've been in business since 2007. I've worked out a few things, and particularly over the last few years, particularly ever since I've had a family, I've been really deliberately, really strategically setting up these little engines in my business that mean I can take a few weeks off without having to log in or stress about what's going on in my business. And I know that my clients are going to be looked after. I know that my stuff say that sales are still going to come in and I know my business is still going to be growing. And when I come back, there's not just be a dumpster fire that I have to try and fix. So if this sounds appealing, then let me walk you through what those three systems are. So remember I said I've been doing this for a while and I'm going to give you the cheat code here because a lot of these took me a long, long time to figure out to set up. I made many mistakes. Okay? But I'm going to let you fast track right to what works. Okay? So system number one that you need to make sure you have is what I call a content engine. Okay? That's what we call it. We help our clients to set it up. Our other name for it, slightly more tongue twisty, is a self funded ads funnel. And what this is in really simple terms is this is an automated system which allows you to run a really, really simple ads campaign. One that you may be checking on like once or twice a month, right? It does not require a whole lot of testing, tweaking, optimizing or an expensive ads team. So you have a really simple ads campaign that leads to a killer but strategic lead magnet that then leads to a high converting email sequence. Which by the way, if you don't have one of those, grab the link below, grab our 7 day payday template and that will literally show you how you can write this for yourself in minutes. And at the end this is pointing to a easy yes offer. So an offer that somebody who is new to your world, who's only received a couple of emails, who doesn't have a whole lot of trust in the trust piggy bank, is going to more than happily say yes to, right? Like this is our just like high level of what this funnel looks like. And yes, this is a very simple funnel. But when done right and done in this way, what this allows you to do is, and this is why we call it a self funded ads funnel is the sales that come in from that simple email sequence to that easy yes offer. We then take those and they become our ads budget for the following month so that this funnel actually funds itself and this becomes a real engine. And I said if you do this right, if you add in a couple of Strategic upsells, which is that where you kind of get to take it to the next level. What this means is it becomes a snowball effect where you have an ads campaign that is just running, you know, 24, 7 that you check in here and there and that ends up adding like hundreds of new people to your list and essentially doesn't cost you a thing because it makes back its own budget over and over again. So this engine, this is what I would recommend if you are new to funnels or if you have a funnel and it's not working that well yet. This is the first thing I always recommend that people do. And this is what we help people to build out in our automated challenge. This is the first thing we get people to do in our 100k funnel club. And it's all we expect. Everyone has well and truly done inside title when they get to our Empire program. But this one thing, this one lever, it makes a huge difference. And the key here to making it work is understanding its purpose. Because a lot of people set these up and they go, all right, I've got this thing. But it's not really making me much money. Like I'm spending $200 on ads, I'm getting like 250 back. That's not enough. And they don't realize the purpose of it is not that the $250. The purpose of it is that it's actually at the same time adding hundreds of people to your list. And if you do it right, if you get that lead magnet right and you get those ads right, those people are really highly targeted, really like their dream clients. Right. But you're adding them by the hundreds, if not thousands for free. So I have one, this was the very first piece, puzzle piece that I got in place. Because what this allows you to do is not only run people into your other office, talk about in a second, but it means that even if you're starting right now, like you could go set this up and even if you've got 20 people on your list right now, in a few months you could have thousands and you didn't have to go and rack up massive credit card debt to do it. So self funded ads funnel or the content engine, that is number one. And the reason I also love this so much is it's really quick to do. I would definitely recommend you get some help to do it because there's like, you've got to make sure the offer is right, the emails are right, the lead magnet is right. But if you get those three things Done correctly then this is a game changer and it can be done a couple of days. So one of my favorites. So that's number one, Number two is you then need a profit funnel because we don't build businesses just to build lists. We build businesses to enable us to pay for things, to enable us to pay for these wonderful holidays that we're on. So what the next step is a profit funnel. There's all kinds of different profit funnels out there. You need to make sure you match the right type of funnel, right type of conversion event to the type of offer that you are selling. So certain price points work better with different types of funnels. But the purpose of this funnel is that now, right now you're going to have a second sequence that people come through your content engine. Some will buy, some won't, but either way they're also going to get this great experience of some of your best content. Learning more about you, engaging with you, getting more trust. And then they're going to come through and they're going to now go into a second sequence, build more engagement, build more trust, make an offer at the right time in the right way and, and now you are able to sell your signature programs. Those doesn't have an easy ass offer. It can now be what we call a healthy software. Anything between 200 to 3000 ish dollars. You can sell them year round 24,7 as pure profit, totally on autopilot by adding this funnel and this funnel when we help our clients to do this. So inside our 100k club program we help our clients do this. We've got templates where everything and when we do that it takes usually two weeks to create everything you need to create and then test it and then another two weeks to put it on autopilot. So and that's again like working around your business. I'm not talking about doing this like eight hours a day. This is like two weeks of focus to create it and test it, to focus, to automate it. So you got so far a couple of weeks here, a couple of weeks there and you now have these two engines. One is growing your list more and more, bringing more and more people in and the other one is making sales for you. And those sales are pure profit. So you don't ever have to worry like I'm sure some of you watching us like I've tried webinar funnels, I've tried three part videos, I've tried whatever and it was really hard to either get enough people through it or to get Enough people through it, like profitably, like I would increase my ad spend and then all of a sudden I wasn't getting any return on ad spend at all. No ROI. I was spending $500 and making one sale for $500. There was no purpose to that. So you can see how now having these two things with this one's bringing hundreds and thousands of people in and paying for them. And now they're coming through, and now they're going through funnel. And even if you convert 1% of those, 2% of those, a decent funnel converts at 2% or higher. So we can even do the benchmarks there a bit lower. And it doesn't matter because you're getting so much volume and momentum and then, you know, you. That's covered. You don't have to worry about allowing a margin for marketing here because all of those sales are pure profit. So those two pieces alone, super powerful. But I don't leave it there. Right. I like to make sure that, you know, my, like, I love funnels. Funnels are amazing, but you know, they don't have to do all the heavy lifting. Right. There's other things you can do in your business. So the third system that I have inside my business is what I call my monthly evergreen launch campaigns. So every month we choose a topic. We choose create an easy healthiest offer that matches that topic. And then I have an AI template that helps me to write the emails to promote that offer and also helps me to create a super simple sales page to promote that offer. I've done that already. I did that two days ago. That is now ready. My VA is going to schedule it out and that's going to run while I'm away and that will also bring in sales and it's now going to bring in sales from. So my funnel is over there bringing new people into my world and then making offers to those new people. And my evergreen launch campaign, which took a few hours to create and set up, is, you know, creating great content, sharing great value and making offers to my existing list as well so that they have a chance, if this is something that's exciting to them, to, to jump in and make that offer. So these three things, two which was set up once and now just on maintenance mode, and one which takes about an hour or so once a month. This is really how I run my sales and marketing, whether I'm going on holidays or not. And because I do this year round, I know that while I'm away, while I am, you know, drinking some of those all included cocktails on my cruise with my family, that this, this little, these three little machines are going to be running and that my VA is more than capable. She knows, she knows how this all works to be able to keep things going in the meantime. Now, one little final bonus tip that I want to share because I know this is something that a lot of people worry about when they're planning holidays or even when they're thinking about planning their offers and their programs is I literally had this conversation with a friend the other day. She was like, I just don't think I could do a 12 month container for my program because I want to be able to take holiday. And so that wouldn't work. So maybe I can have it. This one is three months and they're like, this one is eight months, so I can work around my holidays. And the thing is, like, your clients don't expect you to never take holidays, right? So if you sit down again, if you're deliberate and strategic about it, and go, all right, well, first of all, you know, I'm helping my clients to build the kind of business that they want to have. Their dream business, and their dream business lets them have holidays. So who. I'm not a very good mentor and I'm a very example if I am not also taking time off, because that's kind of completely against what I teach. So I know my clients are going to be mad at me for, you know, showing them what's possible and going out there and living the life that they want. They will get mad at me if I just ghost them. But if you sit down at the start of the year and go, well, these are the holidays I want to take. Make sure that, you know, you've allowed maybe an extra support call before and after. Give people plenty of notice. No one is going to get mad at you about taking holidays. Okay? It's all right. I know some people who actually have them in the calendar. They call them semester breaks on their programs and they tell their clients to go and take some downtime too, so that, you know, please don't let that stop you. Growing a business is hard enough as it is. We don't want business owners out there getting burnt out because you've got too much good work to do, too much to share with the world. Now if you listen to this and you're like, oh, I want some of these systems, I want to steal them now. I want more details. I want to know exactly which funnel I need. Kate, show me how to do it. Then we actually have created a brand new free masterclass. I just released it. It's called how to turn every month into your best month without actually launching. And right now it is totally free and you can actually grab your tickets at hellofinals co class or you click the link that will be below this episode. Jump in, make sure you have a notebook and I'm going to walk you through everything that you need to know to be able to set these systems up in your business. So when your next holiday rolls around, you're not panic scrambling, you're not trying to batch everything like a few hours beforehand, you know it is sorted, you know your business will be fine and you can just go and relax with a cocktail in your hand. Anyway guys, I hope this has been helpful. If it has, please give me a like or share with someone you think could benefit from these tips. So again, have a wonderful week. I will see you when I'm back from my holiday. And yeah, keep on doing what you're doing. Bye.