#272 - How to Rebuild Your Confidence And Sales After a Tough Business Year (5 Steps)

If you've been white knuckling your way through the last six to 12 months, telling yourself that things will turn around and they haven't, then this episode is for you. Because here's what happens. When your business has been doing it tough for too long, you start doubting everything. Your skills, your strategy, whether you ever had what it takes in the first place. And when you're making decisions from this place, from fear, from scarcity, from what if I'm not good enough? You start playing slow, smaller and smaller until you're stuck in a spiral you can't see your way out of. Today I'm giving you five simple, actionable steps to get your confidence back. Get some wins on the board, and stop the spiral before it takes you under. All right, let's go. Hey. Hey, everybody. Welcome back to the Doing It Online podcast. I'm your host, Kate McKibben from HelloFunnels. CO. And today we're talking about something. I don't see enough people addressing what to do when your confidence has taken a hit. Not because you're not good at what you do, but because the last year has been hard. Really hard. So here's the reality. A lot of you listening have been successful business owners. You are successful business owners. You've just kind of forgotten. You've built something real. You've made money. You've served clients. You've proven that you can do this right. But then things slowed down. The strategies that used to work stopped working. The sales that used to come easily didn't. And instead of bouncing back quickly, it just kept going backwards for months, maybe years. You thought you could tough it out. You thought the economy would fix itself. You thought that things would go back to how they were, and they haven't. And now so many are at a breaking point. Either your bank account is about to break, or you are. And the worst part, you started doubting yourself. Was it all just a fluke? Did I just get lucky before? Am I actually any good at this? And here's why. This is so dangerous. When you're in that place, when you're scared, when you're doubting yourself, you make terrible decisions. You play small. You hesitate. You second guess everything. You avoid the bold moves that could actually turn things around because you're too afraid of failing again. And the longer you stay in that place, the worse it gets. It's a spiral to the bottom. So today, I'm giving you five practical, actionable steps to snap yourself out of it. Because if you've been in business for any length of time. You already know this. Business smarts are important, but mindset equally, if not more so. And I'm not a mindset coach, right? But I have been in business for nearly 20 years. I've been through several industry shakeups where everything I'd built seemed to disappear overnight. And I've had to rebuild from scratch. And I can tell you this. The way you get your confidence back isn't by sitting around waiting to feel comfort again, isn't by waiting for things to magically change. It's by taking action. Small, intentional actions that prove to yourself that you're still capable. So let's get into it. All right, action number one, stop hiding from your numbers. So first thing you need to do, you've got to rip that band aid off. Stop hiding from your finances. Stop avoiding your dashboard. Stop telling yourself stories about how bad things are without actually knowing the facts. Open your accounting software. Look at your revenue compared to last year. Look at your sales, look at your expenses, look at your profit margins. It might not be fun, but it's important. But here's one thing I see a lot. And this literally happened with a client the other day. If someone comes to me and they're convinced their business is failing, it's falling apart, nothing's working, their revenue is in the toilet, and they're panicking, right? But then when we actually look at the numbers, they're down maybe 10%, maybe 15%. Look, obviously that's not ideal. And, you know, from there, you can build back up, but it's not the end of the world either. And it doesn't match the stories that they're telling themselves in their head. And look, even if the numbers are bad, even if it's worse than you thought, at least now you know exactly what you're dealing with, because you can't fix what you won't face. So go look at your numbers today, right after this episode. Because once you know the truth, you can take a deep breath and make a plan. And having a plan gives you back control. All right, action number two, go back to your proof. Now, I want you to do something simple but powerful. Something that feels a lot better than action number one, by the way. Which is why I get you to do it. Second, so what I want you to do is open up a Google Doc or grab a notebook, and I want you to sit down and write down every single client result you've ever created. Every testimonial, every win, every transformation, every time someone told you that working with you changed Their business or their life. Or maybe you've already got a folder full of emails and DMs and screenshots. Go back, revisit them. And I want you to write it all down. Because when you're in a spiral, you forget. You forget that you didn't just get lucky. You forget that you're actually really good at what you do. Yes, the market shifted, the economy changed, but your skills didn't disappear. And look, you figured it out once before, you can figure it out again. You still know how to serve your clients. You still know how to create results. You still have the expertise that made you successful in the first place. This document, this is your receipt. This is your proof that you know your stuff. And when you're doubting yourself again, and you will just go back and read it. Because the problem isn't that you're not good enough. The problem is that you've forgotten just how good you are. Okay, action number three. I want you to create a no brainer Flash offer and sell just 10 of them. Okay, so. So it's time to get some quick wins on the board. And here's I want you to do. I want you to create a no brainer offer. Something really specific, something of the moment, something valuable and something cheap. Okay? Something that people will be just insane to say no to. Maybe you take something you already have, like a template, a part of a course, a strategy session, a workshop replay, and you're going to package it up, you're going to price it at $7, $27, you know, max, 30 bucks. You're going to make this ridiculously valuable, make it a crazy easy yes. Then you can promote the hell out of it for the next 48 to 72 hours. Email your list, post about on Instagram, tell everyone. And if you want to make it easier again, we've actually got an email template that you can grab. It's plug and play. You can use it as is or pop it into AI and it can update it for you in minutes. I'll pop the link below this episode. Now you've done that. Your plan is to just go sell 10 of them. That's it. 10 sales. Most of you will actually probably sell a whole bunch more. But here's what happens when you make those 10 sales. You remember that you can still sell. You get that dopamine hit, you prove to yourself that there are still people out there that want what you have. And that little bit of momentum, it starts a big shift. It reminds your brain, all right, I am Good at this. I can do this. And suddenly the next things don't feel so scary. Okay, onto step number four, you're going to go and get one external win. All right, so here's something most people don't talk about. When your business feels out of control, you need to prove to yourself that you're still capable of doing things. So I want you to get one win outside of your business. Go for a run. Organize your closet. Cook a new recipe, Fix something that's been broken. Book that dentist's appointment. Finish a book. Complete a project you've been putting off. It doesn't matter what it is. It just needs to be something that you can finish, something you can point to and say, I did that. Because here's what happens. Competence in one area bleeds into others. When you prove to yourself you can still set a goal and achieve it, even if it's just running for 500 meters or cleaning out your garage, your brain starts to rewire. You start to feel capable again, and that confidence carries over into your business. It sounds simple, but it works. And bonus tip. If you want to 10x the results of this is actually make a list and try to get one external win every single day, because that confidence is going to compound. Okay, the final step, and this is the big one. You're going to pick one needle moving action and you're going to commit to it for 30 days. So what I want you to do is I want you to sit down now and figure out what is one thing you could do every single day that would actually move the needle in your business. I'm not talking about creating systems or anything in the back end. I'm talking about something you can physically do that's going to help you to make sales. This is not busy work. This is not post on Instagram and hope, but something that you know will directly increase the likelihood of you making sales. So maybe it's going live on Instagram every day for 15 minutes and pitching an offer at the end. Or DMing 10 people that you've engaged with in the past and starting real conversations. Maybe it's emailing potential JV partners for collaboration opportunities. Maybe it's posting one piece of content designed to convert and then following up with everyone who likes it. Pick just one thing. Just one. And I want you to commit to doing it every single day for 30 days. It's something that should take about 30 minutes a day. That's it. And here's the key. Make it the very first thing you do every single day. So you start with the win. Before you check your email, before you scroll Instagram, before you do everything else, you show up, you do the thing, you keep the promise to yourself. Because here's what happens. The act of keeping that promise to yourself day after day rebuilds your confidence. It proves to you that you can commit, that you can follow through, that you're still in control. And the sales that are going to come with it, those are just a bonus. The real win is that you trust yourself again. So here's the thing. Confidence doesn't come from sitting around waiting to feel better. Confidence comes from action, from proof, from showing yourself over and over again that you're still capable. You can't think your way out of a confidence spiral. You have to act your way out. So stop waiting for things to feel easy again. Stop waiting for the right time. Stop waiting to feel ready. Just start. Pick one of these five steps today and do it. Because the version of you who built this business in the first place, she's still in there. She didn't go anywhere. She just needs you to remind her that you she's still got it. And don't forget, if you want those exact email templates so you can't chicken out and you've got to go make those sales, just grab the 7 day payday template links below and get started. Let's get you back on track, because the course creators who are winning right now, they're not the ones who never had a tough season. They're the ones who refuse to stay stuck in it. All right, that's it for today's episode, guys. If this one resonated, send me a DM on Instagram hello Funnels or pass this along to a friend who you think needs to hear this message today. And remember, you didn't lose your skills, you didn't lose your expertise. You just lost your mojo. And just for a minute. So let's get it back and I'll see you in the next episode.