Kate McKibben walks you through a 10X exercise: double your revenue goal and key metrics, journal what changes you'd need, then multiply by ten again. The resistance you feel reveals limiting beliefs. Even pursuing 2X or 3X instead of 10X can transform your 2026 plan.
Chapters
All right, this one might make you feel uncomfortable, and honestly, that's kind of the point. Because today, in the final episode of our end of year planning series, I'm giving you a challenge that's going to stretch you, push you, and probably make you squirm just a little. But it's also going to show you what's actually possible in 2026. You ready? Let's dive right on in. Hey there, guys, and welcome back to the Doing it online podcast. I'm your host, Kate McKibben from HelloFunnels. Cool. And this is part four, the final episode of our end of year planning series. And before we dive in, if you're just jumping in now, I highly recommend you go back and listen to the first three episodes, because this exercise builds on everything we've already covered. In part one, you did the traffic light audit. In part two, you chose your six step scaling system. And in part three, you figured out your three key money metrics. And now in part four, we're going to do something a little different. This is going to be an exercise in thinking bigger, in stretching yourself, and in getting really uncomfortable. And some of you might find this confronting, which, honestly is kind of interesting in itself. Right? So let's get into it. Alrighty. Here's what I want you to do. I want you to pull out your revenue goal and your three money metrics, the ones you set over in episode three. You got them? Great. Now, on a piece of paper, I want you to imagine that your goal is to actually double those numbers this year. Not hit them, double them. So if your revenue goal was 200k, it's now 400k. If you needed two sales per week, you now need four. If you needed 40 new leads per week, you now need 80. And I want you to sit with that for a minute. How does that feel? Does it feel exciting, terrifying? Impossible? Maybe more doable than you thought? And what would you have to do differently than what you plan to to be able to hit these new numbers? What comes up for you when you think about that? What resistance in your body do you notice? What stories are you telling yourself in your head? And what would your business need to do to be able to handle it? Would you need to bring on help? Would you need different systems? Would you often need to change? And what impact would all of this have on your life? I want you to sit down now, maybe hit pause and just journal on all of this. Get it all out on paper. All right, I'm going to assume you've Done that, no cheating. Because now this is where it gets really interesting. Once you've done that, I want you to go back to your original numbers again. And now I want you to imagine that you have to 10x them, not double them, 10x them. So if your goal was 200k, it's now 2 million. If you needed 2 sales per week, you now need 20. If you needed 40 new leads per week, you now need 400. And I want you to ask yourself, how would I do that? Now, first of all, I want you to notice your resistance. Notice where you're immediately saying, I can't do that, this isn't possible. And ask yourself why? What belief is coming up for you? What story are you telling yourself? Is it, I don't have the audience, I don't have the time, I don't have the money. People won't pay me that much. I'm not ready. Just notice it and write it down. Because that resistance, that's information. Once you've done that, the second thing I want you to do is I want you to actually consider something. What strategies would you have to use to actually 10x your goals? Because here's the thing, you can't just do more of the same and expect 10x. You can't just post more or spend 10 times as much on ads. That's not the kind of strategy we're talking about here. If someone literally said to you, you have to 10x your goals this year and you have to achieve them, it's imperative. It has to happen. There's no other option. You would sit down, right, and you would make a very different plan than the one that you were making. That plan might involve things like completely different offers, completely different traffic sources, hiring a team, building partnerships, doing things that you've been avoiding because they felt too big or too scary. Now, of course, that plan might not be very enjoyable. It might not be sustainable, it might not even be ethical, depending on what you personally come up with. But I think it's an interesting exercise because when we set achievable feeling goals, we give ourselves achievable feeling tasks. But if we really want to grow, if we want crazy rapid growth, big momentum, quantum leap style growth, we probably need to be taking actions that are outside of what feels achievable and comfortable, actions that stretch us and obviously always within the realm of, you know, what's important to you, of having a sustainable life and not burning ourselves to the ground. I'm not saying do that, but still, sometimes this can be the wake up call that we need that there are bigger actions out there we could be taking. And here's why this exercise is so powerful. There's a famous quote that says something like, and I'm going to ruin this. But something like, if you shoot for the moon, if you miss, you'll land among the stars. And it's true, when we set our goals, occasionally we exceed them. But more often than not, we come in slow, slightly shy of them, sometimes very shy of them. And the reason for that, it's because when we sit down and we set our goals, we plan out what to do to just hit them, and then things happen along the way and we don't quite get there. But imagine if we actually planned out how to more than double them or how to 10x them, because then we'd have to do very different things. And if we sit down and really look at what those very different things are and see what it feels like to be making those much bigger decisions, then even if we don't actually 10x our goals, maybe we'll still 2x them. And who doesn't want that? Look, I'm not saying you have to actually set your goal at 10x. I'm just saying do the exercise. Because sometimes some of those ideas or some of those actions that come up, even if you're not actually aiming for the 10x could end up getting you that 2x or 3x outcome. And that is huge. So just challenge yourself a little, think a little bigger, and go into 2026 knowing that seriously, anything is possible. As long as you've got the right plan in place, as long as you got the right offers and the right plan to sell them, plus a whole lot of focus and a little elbow grease, that's what you're taking into 2026. And we can't wait to be alongside you to help you smash your goals. All right, here's your homework for day and for the end of this series, do the 2x exercise. If you haven't already journal on it, then do the 10x exercise, notice your resistance and consider those strategies. And then take at least one or two of those bigger actions and see if you can build them into your 2026 plan, because that is how you're going to actually grow. And look, if you're sitting here thinking, I want to do this, I just need help. I need someone to help me build the plan, build the systems, and make this happen. That is exactly what we do inside our coaching programs. We help you to build out your front end funnel stack on your back end funnel, find the right strategies, set up the right systems and give you all the support you need to hit your goals. So if you're ready to make 2026 your biggest year yet, just DM us @hellofunnels on Instagram and let's chat about it. Alrighty, that's it for our end of year planning series. We've covered a lot over these four episodes. You've done your traffic light audit, your six step scaling system. You now know the three money metrics that matter. And today you probably blew your own mind a little with the 10x exercise. If you haven't done these yet, go back, work through them. They're going to set you up for an incredible 2026 and if you did do them, I want to hear from you. Send me a DM on Instagram ellofunnels and tell me what came up for you. What did you discover? What are you committing to? I can't wait to hear from you and I can't wait to see what you build in 2026. All right, let's go.
