#285 - AMA: Your Biggest Funnel & Ads Questions Answered

Alrighty. Today's episode is a little bit different. I put up an Ask me Anything box on Instagram a few days ago and I got absolutely flooded with great questions about funnels, ads, tech offers, basically all of my favorite things. And I thought, you know what, instead of answering these one by one in the DMs, let's do this as an episode. Because I guarantee if one person is asking this question, there are at least 50 other people wondering the exact same thing. And I can definitely answer it in a lot more detail when I've got a microphone in front of my face. So that's what we're going to do today. You ready? Let's dive in. Alrighty. Hey there. I'm Kate McKibben from HelloFunnels Co and welcome to the Doing It Online podcast. Today we are diving into six awesome questions that you asked and I'm giving you real practical answers. No fluff, no guru BS, just what's actually working right now in 2020. Alrighty. First question is from Sarah and she asked, said, how long does it usually take to see sales from a funnel? Like, I know everyone's different, but really. Okay, so to be honest, Sarah, the answer is it depends on two things. One, it depends on your funnel structure. So if you're doing more of a low ticket offer, you may have the actual offer right up front. If you're doing a more premium offer, there might be a bit more of warmup, bit more strategic things that have to happen in between, more touch points before an offer is even made. So that's kind of the first thing. Like how long is that until the offer is actually made and whatever that sequence is, like how long until it ends? Does someone sign up and there's a 72 hour email offer, in which case you would expect an email within 72 hours. Not an email, sorry, a sale. But having said that, the second piece is how quickly and what velocity are you able to run people through it? So whenever I'm getting one of my clients to test a new funnel, we always say make sure at least a hundred people have gone through because, and this varies a lot. Like it really depends on the type of offer, the type of funnel, whether it's something that's for colder traffic, warmer traffic, for example, back end funnels versus front end funnels, they all convert differently. But either way, if you just put 10 people through and then maybe the 11th person was going to buy, then you put the 10 people through and you went, I got zero. Conversion rates is no good. But then the 11th person came in, you're like, oh, my gosh, I got like an 8% conversion rate. I'm amazing. So you need to have at least a hundred. So at least then it is statistically significant because we're looking at between like a 2 and a 10% conversion rate for most people here. Okay, so. So anything less than a hundred people going through it to start with means that just like, one extra sale or one less sale would blow the numbers out so much. I mean, preferably if you are in the position, like, if you have, you know, a big enough audience or if you're happy to run traffic via ads, I would even like to see at least 200 people for it. Just again, because the more numbers, also the more sales. But that just again means those numbers are more reliable. But to answer your question about how long does it usually take to see sales? It's up to those things, like, how quickly can you get enough people through it to be able to reasonably expect to have made a sale? So if you're expecting 2% of people to make a sale, which again, is very much on the low side, then you'd need at least 50 people through it before you'd be like, hmm, I should have made a sale by now, probably. But then everyone's different. I. We have a lot of clients. And there's also this kind of funny thing that happens. Um, it's almost like a little bit of good juju when you start a new funnel, I feel like, and the funnel is good. You almost always get a sale pretty quickly, but then just to almost like, test you to see if you're really serious, you then won't get one for like a week. You'll be like, oh, yeah, you're amazing. This is amazing. I had two people in, and one of them bought my funnel is going to be the best thing ever. And then you'll have another 50 people go through before you get that next sale. Um, but yeah, everybody is different. Um, and I said that it really matters on those two things. What is actually the. The length of time for someone to have gone through the sales sequence? And how many people are you putting in? All right, question number two is from Michelle. And Michelle says, I only have, like, 800 people on my list. Is that enough to start running ads or should I wait till I grow it more? So the great thing about ads is, is that you could have zero people on your list and start running ads as long as you have a really good offer. And you are actually not just. You're you understand the strategies at play and you have the right thing set up. So I'm not saying go and run ads to your high ticket coaching program because that's just going to be a massive waste of money. However, if you have a good gateway offer and you want to run ads to that gateway offer and then you better yet, you have a backend offer that the people who go through the gateway offer will then also get presented into, then you can have that set up and have like zero people on your list. One thing I would say though, when it, you know, particularly for those listening who have smaller email lists and they're thinking about growing, you know, wanting to run ads is you definitely want to make sure that, you know, there's two ways of doing this. One is if you're just wanting to speed things up, yes, you can absolutely start running ads to a lead magnet and use that to grow your list. Okay? You don't actually have to have the funnel behind it. You don't even have to have the offers behind it. But you do have to understand that that is the purpose that you're spending money to grow your list, to speed things up so you're not having to try and do it all organically so you don't have to spend the time to do it organically. Like, it's just, it's a shortcut. Okay. And for some people that's fine. Like if you ha. If you're doing this as a side hustle and maybe you've got a full time job or you're someone who's currently like, you're booked out with one on one clients, you want to grow a bigger audience so you can start doing more leverage offers, then that's something I would recommend, like grow your list while, you know, particularly if you can't afford to grow it quickly rather than, you know, waiting until you have the offer dialed in perfectly to then start running the ads. And the second thing I'd say with this is if you are wanting to run ads to an offer, like maybe you do have a gateway offer and you're like, Great, I got 10 people on my list. I've come with this amazing killer gateway offer that I want to run ads. You've probably heard me talking about how your front end funnels should, you know, pay for your list building and be this great like engine that helps you to grow your list and pay for itself. And if you heard that like, yep, I want to do that again. The only thing that I want you to make sure you're really Clear on before you start running those ads is if you have not been able to test and validate your offer with your existing list prior, and it's kind of like the catch 22 here, then there is going to be a bit more risk involved when you start running ads because you don't know if that offer is actually like a good offer. Like, we cannot, we. It's very easy to fall in love with our offers, but the only real indicator of an offer is good. Quote, unquote. Good is if other people are read, you know, if they like it, if they're willing to pay for it. So if you'll. If you're sort of in that camp, like, I've come with this great offer, I think it's going to crush it. I want to, you know, I haven't got anyone on my list to test it to, so the only way I can test it is with ads. Again, that's great. You're speeding up. I like, I love using ads to get the data and to speed things up. That's what it's for. But just kind of set your expectations that that money you are spending, don't give it so much pressure that it has to come back and make you a whole ton of money back to start with. No, the money you are spending, its purpose is to get you the eyeballs to see if that offer works so that you can get that tick. And then when you have that tick, then you can change the strategy of those ads. Now the ads, you go, okay, well, I know this sells. Now, my strategy for the ads and this, and you know how I'm going to set these up, is that I want to be able to, you know, drive a certain amount of traffic or to make money from this, but you have to be okay with donating a little bit of money to Facebook at the start. If you know that what you're trying to do is really to test your offer and you just don't have the audience to test it to. So does that make sense? Hope that clears it up for you, Michelle. All right, question number three is from Beck. Beck says, how much should I actually spend per day on ads to see results? I'm doing a big theme around ads here. I've had everything from like $10 to $200. I've got no idea where to start. Okay, so take. Bear in mind everything that I just said around, you know, starting to run ads and what the purpose of those ads are like. If the purpose of your ad is you want to grow your list and Then once you have a list, you're going to then be able to create and test offers to that list. You know, that's one thing to keep in mind. Or if it's no, I've got an offer and I want to start getting sales from this offer. And please bear in mind I. It's very, very difficult and it's very tricky to run ads to directly to an offer that's over say like $60. So when I talk about Gateway offer, it's usually a low ticket offer. We're talking about direct ads, we're talking about ads direct to an offer. And that offer needs to be very much an impulse buy. So usually lower price. So bearing in mind, because I don't actually know exactly what your situation is back, but this is when you're deciding on how much you spend on ads is why I don't believe in like any kind of cookie cutter statements. Like yes, we all say them to try and, you know, sound controversial and try and get people to actually read stuff on our Instagram. But I don't believe that you could have like a cookie cutter formula. Like, yes, you can. $5 ads is the solution or $50 a day ads is a solution. Because it really comes down to these two things. Like what is the purpose of your ad campaign? Like, what is like the actual goal of the ad campaign? Like, yes, everyone wants to make money, but taking that aside, what is the thing it needs to do first so you can then make money and then also is what are you comfortable to spend? So I'll give you some examples and hopefully this clears it up for you. But so for example, if you were someone who was like, I just really need to build a list. I don't have a, I don't have a list. I'm not, I want to be able to, you know, speed things up. I want to get a few thousand people on my list over the next few months. So in which case the type of ads you would do would be list building ads, like lead gen ads. Okay, now lead gen ads are usually a bit cheaper, which is great. You should be able to get leads between like 2 to $7 depending on your niche. And so based like that is one of the things to bear in mind. Like how much does it cost going to cost for me to get the just one outcome? And then you sort of like want to reverse engineer those numbers. So for, rather than saying do I start with $5 ads or $200 ads, it's like, well, what is, what's the outcome? I'M actually wanting and how much is that going to cost? So if you're running a lead campaign and you're like, well, I want to get 10 new leads a day, and I think maybe it's going to cost me $4 to get a lead. Well, great, your budget's $40 a day. That's kind of the better way to do it. Like, don't go look for that cookie cutter answer. The other thing that I think is really important to keep in mind is when you are setting these budgets is just remember that you will get much better results if you set a budget that allows Facebook to actually get you multiples of those results as quickly as possible. So again, if you were going, well, I want to get leads, as many leads as I can, but my leads are going to be $10. But I, I only want to spend $5 a day. That's going to actually make it more expensive for you. If Facebook can only get you a lead every two days, it's going to hate that. Okay. It's going to be really hard. And the same applies for, you know, trying to get a sale. So if your ad campaign was going to be direct to a low ticket offer, gateway offer, then again, if you were just getting started, you don't know exactly how much that is going to cost to make that sale. But a good rule of thumb is anywhere from, again, depends on your niche, depends on time of year, but anywhere from 30 to $100. Okay. Is going to be the cost of making that sale. So again, if you're wanting to make keep Facebook happy, and we want to keep Facebook happy, because when you keep give the platform what it wants, it will give you more of what you want. So if you give it what it wants, and that is the space to be able to get you these conversions and preferably multiple conversions as quickly as possible. Like, you want to try and get your first hundred conversions quite quickly because then it gets out of learning and then it actually starts to be a bit more consistent and reliable for you. But again, you have to probably err on the side of a bit of bravery with going in with a low ticket. You know, setting your budget for a new low ticket campaign, you can't set that at $10 a day because even best case scenario, maybe it costs you $30 to make a sale. That means it's $3 worth of spend to even get one sale. And that's gonna make it so hard for Facebook to know if it's doing a good job. That is just gonna be really Difficult from there. Also, it's really difficult to then scale from there because when you're scaling, that usually means you're adding. You're increasing your budget by like 10% of time every week or so, which means that if you start at $10 next week, you can spend 11. The week after that you can spend like $12 and 20 cents or something. So again, just, you're gonna make things harder. Now, I know I'm saying all this and a lot of people be going, whoa, well, that means I'd have to maybe start with like $150 a day for a sales campaign. And maybe is my answer. But this is why I'm a big believer in like, where you can try and test things first. First. And for those, again, if you, if you were my client and you came to me and said, look, I only realistically, I can spend $50 a day. That's as much as I can stretch to, to be able. But I want to be, you know, I want to start making sales. I want to actually use this to test my offer, see if it's any good. Because I do have a small list. I want to grow my list. Then I would say, okay, well, let's look at these two things. This is your budget constraint. This is your actual goal. Your actual, like, number one goal is list growth. Bonus goal is sales. Then I would say, well, don't do a direct to sales campaign if all you can spend is 50 a day, because it's not going to get you the results you want. You might get maybe one sale a day, but then that's one lead a day as well. So again, your better strategy that's going to make your ads much happier and get you better results would be, all right, well, maybe you should a lead magnet campaign. Run ads to a lead magnet, get like three $3 leads. That means you're going to have like, oh my God, let's not do that math. Let's say the $5 leads or 2 or 50 leads, and you have 20, you know, 20 people coming through every day. And then you're going to have a great funnel behind it, like simple email funnel. Our double payday funnel sequence is perfect for that. And you're going to make sales from that. And then hopefully those sales will cover some, if not all of your ad spend. And you can then start reinvesting that way. But Facebook's gonna be a lot happier to do it there. And then, and then that can be your, your testing phase. That can be. You're like, okay, this can Let me grow my list and then this will let me make some sales. Right, but. Cause that's the constraint that you're living in. But once you've seen that it sells well and you kind of have a bit more confidence because you know the types of ads that are working and you kind of got your audience a bit more dialed in and all this kind of stuff, then you're probably going to feel a bit happier going, all right, I'm going to now test doing a direct sales campaign and I'm going to test it at a bigger budget because you've kind of got, you've built the confidence, you've built that muscle. You know what that looks like. So very long answer for you. Back to your question. But basically, as there's a reason that people will say anything from 10 to 200, because it really depends on one, what is a budget that you like, what is a budget you can realistically spend? And two, what is, like what are you running them to? What's the, what's the objective of the campaign? What's the real goal besides just making sales? And then from that you pick your strategy. Okay, question number four. This is from the lovely Natalie. She says my funnel was working really well for like three months and then it's just stopped converting. Do I scrap it or what? Okay, so Natalie, first of all, deep breath. I know there is nothing more frustrating than a funnel that stops working, particularly if it's worked well for a while. Next thing. And again, it's kind of a shame we're not on a call because we'd be able to like go back and forth on this a bit and I ask you some questions and get your answers. But the first thing I always do, like something stops working. The very first thing we do is we go and check that. Well, first of all, we go, did anything get changed? Because this is quite common. Like when I'm working with clients, I'd be like, my funnel is working really, really well. And then it stopped. I'm like, okay, what happened? Like, oh, well, I changed the price and then was it's 72 hour offer and I made it like a week. And then we were on this software and we changed to that software, but I don't know why it would have broken. And you just kind of go, okay. So basically if you did change anything around about that time and hopefully you've taken notes. So that's one habit, really good habit to get into if you are a person who is doing anything, Evergreen is you need to have a Doc somewhere that anytime you make a change, you make a note of it and what was changed and the date. So that if something does stop and you've kind of moved on and it's a few weeks later, you look back and go, oh, everything was down this week, this month, what happened. You won't remember that little change you made because you've made a thousand other decisions since then. And our brains just don't seem to hold that data so well anymore. Speaking for myself, anyway, so you can look back and go, oh, hang on, I took off that bonus, I forgot that I took off that bonus and everything's gone down. So basically that would be the first thing I would ask you is did you change anything big or small around about that time? If you did unchange it. Okay. Because often that's all that it takes. Um, I literally had a client, she had like a 30,000 pound a month funnel and she, someone had told her that having a 72 hour offer was bad for her market, she should have a longer offer. Like she shouldn't give them a timeline, just let them buy whenever they want. Right. And then a few months later she came to me and she'd been trying to like re optimize all this stuff to fix the fact that like that one change had slowed down everything. And so she went back, she undid that change, she basically reverted it back to how it was and within a week it was back selling exactly as normal. So that's first thing, did you change anything if you did unchange it? The second thing is, are you still running the same number of people through it? So that's another really important thing, like particularly if you're not, you know, there's a lot of funnels out there that sort of act a bit more organically and maybe you were doing a lot of more organic list building and maybe you've been in some summits and whatever and so you'd had, you know, a bit of a state of getting more people on your list and therefore into your funnel. And then you haven't done any of those things recently or you haven't really been doing any list building. And so you're just having less numbers of people through the funnel. So that would be the next thing is I get people to go and actually look like is the volume. Like it's the numbers that we want to look at with funnels are percentages versus numbers. Like people come to me all the time and they go, oh well my first month my funnel had 10 sales. The next month had five, the next month had two. I'm like, I don't really care, like, not to be harsh, but I don't. What is the percentage that it had? Because if your first month had five times many people through it and you only had three people through your funnel the last month and there's nothing wrong with your funnel, the thing that's wrong is that you're not driving enough people into it. So that's always the second thing to do. Third is, and I'm just assuming you did this, but make sure you go through and just put yourself through the funnel and make sure everything's working. Like you check all your links, you check all that. There's no like nasty comments on the bottom of a Facebook post. You just kind of just go through, be do a big deep dive, make sure nothing's broken and then the final step is to actually go through. And again, I hope you be you are someone who does like regular tracking on your funnels, like preferably weekly, particularly if it's a newer funnel, if not monthly. But you want to go through and look at those numbers. And again, it's all about the percentages. So compare what's happening right now like from every point of your funnel. Okay. This is how many people landed on my lead magnet. This is how many people registered. Therefore my conversion rate is this. Look at what it was when it was working well. Any difference? No, same. Okay, continue. Next step, go right. Well then these are my open rates of my emails, are my click through rates of my emails and my sequence. Compare them with how it was when you it was working well. Anything significantly different? No. All right, keep going. And you basically need to look at all of the numbers until you find where is the one that dropped off. Like if, if everything is the same, then people just didn't buy. That's unusual. That could speak to again a different offer. And that would be where I would say we need to jump on a call, we need to troubleshoot this. But usually nine times out of ten, if a funnel has worked well and then it just stops, it's going because something broke. Either you broke it or like just something in your tech stack broke. Number two, you just haven't had enough people through it. Like the number of you weren't doing your list building or whatever it was that was getting people in, that stopped and so it stopped. And then the third thing can be either seasonality or something that's going on in the world. So again, if you have an offer and it sells really well in Summer and now it's winter. It shouldn't be surprising that, you know, the sales have gone down. So we need to know as business owners, it's one of the things that we need to learn is does our business have a seasonality? Like, do. Are we the type of business where we get amazing sales at the end of the year or do we get no sales at the end of the year because everyone's niche is different? So that would be my advice to you, Natalie. You know, I said final bit, if, if you've gone through that and you kind of can't figure it out, there's no like bright red flashing number that is like way lower than it previously was, then. Yeah, I would say, actually, DM me. Let's chat about maybe getting you into one of our group programs where we can actually dive into this properly. We can help to like go through the numbers with you, screen share, you know, brainstorm it and get this working again. Because that's what we do. Because that would be. Yeah, that'd be very unusual. And it's usually the answer is like long answer to a short question is no, you do not scrap it. We troubleshoot it and then we try and fix it. Because if a funnel was working as said, 99% of the time, it should work again. It's very rare that if it was working well and working consistently and it stopped that it's just that it's just done. Okay. So I hope that makes sense. Okay, two questions to go. Emma said is asking about tech, which I love. She says, what are your thoughts on all in one software like a Kartra or a high level versus connecting individual tech together. So I have many thoughts on this and I'm trying to keep this episode like not so crazy long. But basically I think really it comes down to what makes sense for you because there is no perfect solution. Okay. Every option and even the options within the options are all have their pros and cons. So my personal preference is not. I don't particularly like an all in one. I love the idea of an all in one. I've tried to make all in ones work before. I generally find that most all in ones do a few things well and the rest pretty poorly. And it's normally those other things, like I haven't been able to find an all in one that does the things that I care about the most. Like does all of them well. They'll usually do one of them well and then some of them really badly. So, I mean, you know, Kartra it's been around for a really long time. High Level, they're having crazy growth. Um, I find it hard to believe people ever believe people who are promoting High Level because obviously they make money from it when they promote it. Um, but you know, I know there are people who are using High Level really successfully and they both have their pros and they definitely have pros and cons, just those platforms alone. But as a whole, when you're talking about all in ones versus connecting pieces together, it comes down to a few different things. So number one, like, do you have a significant budget constraint? Because if you do, then an all in one is usually it's just going to save you a lot of money. It's very hard to beat. Like, and there's other ones out there, like Systeme I.O. and there's new ones popping up all the time where, you know, first of all, it's like $97 a month. It can pretty much do everything. Okay. And that's like, if that's your biggest constraint, then great, lean into it, you know, and it's fine. You'll just have maybe have to deal with, you know, maybe the pages don't look so great, maybe the email delivery is not so amazing, but for the level you're at, wonderful. Whereas, you know, for some of the, you know, the other ones. The next question I would always ask someone who is looking at changing up their tech stack is, you know, what do you have? Budget aside? Obviously we don't want to spend a whole bunch of money just for the sake of spending money. But budget aside, you know, what's your reason for wanting to change to one versus the other? Quite often we get a little bit shiny new tech syndrome. We hear someone talking about something like, oh yeah, I would like to do that. But the actual act of changing to a different tool is like people always underestimate how much time it's going to take. Unless you're brand new to business and have like one product and one blog post kind of thing. Unless you've been in business for a while, it's months and months and months and it's always going to end up with something broken. And usually, you know, it's the, you know, the juice isn't worth the squeeze kind of thing. So yeah, don't get the shiny new object syndrome or shiny new tech syndrome, if that's what you're wondering. The other thing is I always say like, of the tech stack you have because I'm assuming like Emma, I know you have an existing business of the Tech stack, you have like, what do you love and what is underperforming and what's the real problem you're trying to solve? Um, I think a lot of people get really sold on the, you know, the all in ones because they're like, oh, it's gonna be so much easier for the tracking and for this and for that. And then you actually get in there and the tracking's not even accurate. Like it's not. Yeah. Often the, the promises do not match up with the delivery is one thing I would say with most all in ones like they have particularly something like High Level, they are rapidly developing and because they are developing so many new things all at once, like it sounds amazing when you look at the list of the stuff they can do, but then the number of bugs they have is ridiculous. And they do not have a. Like you can't get customer support from them at all pretty much. So if you are considering something like a Kartra or High level, I mean Kartra is separate. But particularly with High Level, I think the really important thing to decide on is one, are you happy with the massive learning curve to go in? Because don't kid yourself and think I just have to learn one system. High Level is a bunch of systems jammed together. So you're actually going to learn lots of different tech that doesn't necessarily connect as nicely as you want. But I would really recommend that whichever of the white label options you go for that you make sure they have really good support. And I would be reading really thoroughly their reviews in particular to the support. The other thing that I think is actually getting more and more common is that people might use like an all in one like Kartra, Kajabi, High Level, et cetera for most things and then they might have one or two others that they connect in. And it's really common for one of the ones that people take out of the high. Sorry, of the all in ones to be email. Because most of the all in ones, the email deliveries, deliverability is terrible. And they basically say on a note, it's your problem. Like high level is there like high level actually say it is your problem. If you want to have good delivery, you have to do it. You probably have to bring in third party people to sort it out. Like you have to know exactly the things to do to make sure that your delivery is good versus, you know, a system. And all they do is email. Like Kit for example, and we recently moved to Kit. But you know, their whole thing is that they really help you and they'll help to coach you and they'll be there to answer your questions and they'll help to make sure you're sort of set up for success. So your deliverability is good because that is all they do. So yeah, my, again, not a clear answer but I guess for most people, usually for these all in ones and I know there's some people who die hard, they just love the all in ones. For me personally, the reasons I don't use an all in one is that like email delivery deliverability is usually terrible. The stats, even though they promise they're like it's all in one place, you'll be able to see your stats. The ones that I've tried, the stats weren't even accurate. I find the design like I use Showit for our website and for, you know, and Showit just makes things so beautiful and it's so easy to use. It's so hard to go back to one of those clunky builders after you've used something like Showit. And that again, that's just one of my non negotiables. I'm like if it's going to look ugly and it doesn't look good on mobile. No. And then the final piece is usually the checkout and quite often the checkouts, maybe they're not as reliable, maybe they're missing a key feature. I think most of them have gotten pretty good with the checkout. But then all that's really left is what it's a course where software, well, that's all you're using it for. There's definitely cheaper and better options. So that's. Yeah, that's my $0.02. It's really, it's just what's going to work for you. But for those of you that said, if you do have a big budget constraint, then that's when I would recommend going to something like, like a system IO or maybe a high level or the high level is a bit more complex and hard to learn because you're just going to get enough of what you need. It's going to have the features that you need enough to get you started while you're figuring things out like keep it simple, keep the cost low, get your first sales and get things set up. And then once you have a few more runs on the board and you do have a bit more budget, if you find there is a big hole that needs to be plugged, then go find the solution to plug it versus, you know, over investing, over committing, doing things too complicated at the start. Okay, one Last question. And this is from lovely Rachel. Rachel says, I've got a low ticket offer. I tested to my audience and. And it sold really well. Well done. Now I'm ready to run ads. Do you recommend running ads direct to the offer or to a lead magnet first and then sell it in the funnel on the back? Okay, well, I love this question and we kind of answered it earlier. So this is like the other end of the question around Facebook ads. And so really the good question, my question would be to you, Rachel, is what is like, first of all, when you said it sold really well, what does that mean? But you know, I trust you. I'm assuming that that is correct. Is what is a budget that you can comfortably spend? Because if it's going to be any less than a really a hundred dollars a day, then I would start with lead magnet first. If you can spend more than a hundred dollars a day or, or you can spend $100 a day, even like $80 a day would be better. Like that. That's kind of gray area. And again, depends on your niche. You've got a slightly cheaper niche. It could even be as low as $50 a day. But for people who are in a more expensive niche, like myself, one of the most expensive, you need to be able to spend at least 100 to $100 a day to start with if you're going to run your ads direct to the offer. Because otherwise, like I said before, Facebook just will not be able to get you enough results fast enough for it to learn what it needs to do. And then nothing is going to work after that. And then also your scaling is going to be so slow and so frustrating. And particularly if you've got like an offer and it's feeling like new and it's got to be momentum behind it, you want to be able to scale that quickly. So that really is. That's kind of the line I draw in the sand. If you can't comfortably spend at least $100 a day, then do lead magnet ads to start with. If you can, wonderful. Go to direct. And if your goal over sales is, you know, is leads, then you might want to eventually have both. But again that at the start, keep it simple. Keep all your budget into a single, you know, a single objective to start with while you're learning, while you're scaling. Only add that other objective later on. Alrighty, guys. Well, thank you so much. This has been really fun for me. I hope you've got a lot out of it. Those of you listening and those of you who submitted your questions. Thank you. They're wonderful questions and I really, really hope it was helpful. And if you have any more questions, guys, seriously, this is what I love to do. This is what we do inside our programs. This was kind of like a little mini taste test of what we do on our hot seat calls. Although only on the hot seat calls you would actually be there and I'd be able to get your responses to my questions and we'd be out of deep dive and you'd be able to show me numbers and show me screens and we'd be able to go dive in and you're actually make sure we got to the root of the problem and gave you the best possible results. So if you would love to find out more about that. If you want to come and join us inside one of our coaching programs, we have two for the two different levels. People who are earning up to their first 10k months on autopilot and anyone who is already doing six figures wanting to scale to seven, then just DM me at HelloFunnels and let's have a chat. But otherwise, guys, I said I hope this was helpful. I hope you loved it, I hope you have an amazing week and I will see you on the next episode. Bye.