Kate McKibbin shares the five-step framework she used to build a high-volume gateway offer that's generated up to $2,000 a day in profit so far in 2026. After a quiet month forced a strategy shift, she moved away from over-niching to create a broad, scalable offer with a cold-traffic sales page and profitable ads. She's running a live workshop March 24 to teach the exact process.
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At the end of last year, we had one month that was really, really quiet and it was a bit of a shakeup. We've had a few months before that have been slower than normal, sure. But then we had that one super quiet month. I realized I needed to make a big move. I needed a big lever to pull. This was not a place for little iterations or small improvements. I wanted to jump back up to absolutely crushing it and I wanted to do it fast. So I made one strategic shift and that shift has added up to $2,000 a day in profit and growing so far this year. And today I'm going to walk you through exactly how I did it step by step. Hey, hey guys, I'm Kate McKibbin from hellofunnels.co and welcome to the Doing It Online podcast. Today I'm sharing the exact process I used to go from that scarily quiet month to adding up to $2,000 a day extra in profit. And it all came down to one thing. Creating the right gateway offer. Because here's what I knew historically, the months where we'd always done the best, the years when we'd grown the fastest, when we'd been the most profitable, when all of our other offers had sold the best and with the most ease, those were the times when we'd had a really strong low-ticket offer running with ads, scalable ads, preferably profitable ads, bringing people into our ecosystem, into our other offers, into our launches, onto our list. That was a lever. So let me tell you the story of how I created our new gateway offer and the exact step-by-step plan I used to make it work like crazy. So let's dive on in. All right. So my story with low ticket offers goes back a bit. The first low ticket offer I ever tried was back in 2020 during lockdown. Actually, I remember doing it around my newborn baby's sleep schedule. I set it all up, got it running in a few hours really, and it worked really, really well. I was able to scale it to a certain point. And at that time with the ad strategies, they were kind of different. We had an ads agency and they seemed to kind of cap out, like max out. And I, you know, I wanted to grow even more. And here's where I made a massive mistake. I got some really bad advice from a mentor at the time and I listened to it. Because you see, when I kind of felt like I was stuck and I reached out for help, my mentor looked at my offer and they were like, well, yeah, sure, this is working well, it's selling well, it's bringing people in, but not all of those people are perfect people for your other offers. You're bringing in a lot of non-ideal clients, so your offer is probably too broad. You need a more niche offer. That was the wrong advice, but I didn't know it at the time. So what did I do? I shut down our offer that was working so well, and I tried to create a more niched offer. And we talk about this in the last episode, how going too niche with your gateway offer actually shoots yourself in the foot. It does the actual opposite of what you want, because when you go too niche, your pool of potential buyers gets really small. And that pool, particularly in my industry, is also very competitive, which means ads get very expensive.. So it's actually way harder, way more expensive, and you end up making way less sales with a lot less profit. Now, obviously there are always exceptions to every rule, but this is what I would say 9 times out of 10, going too niche with your gateway offer makes it too expensive to run ads to it. So you can't run many ads. So you don't get many people in, so they don't grow through the rest of your ecosystem, the rest of your funnels, the rest of your offers, and it's just not scalable. So we needed something that was scalable, and that was my first big realization. We always did best when we had a low-ticket offer. Yes. My second realization was I wanted to create a low-ticket offer that was going to be extremely scalable, that I could spend literally thousands of dollars a day on ads happily and profitably, because that would mean I'm adding tens, if not hundreds, of ideal clients into my sales ecosystem, into my funnels, into my offers every week, if not every day. And when you do that, everything just works better. So I was out on a walk, as I do, talking to my custom GPT that I've set up that helps me sort of brainstorm out whatever my current strategies and ideas are. And I realized for the last few years we'd been trying to make various way too niche download ticket offers work, and it just never had. It had always been a struggle. And I was like, I had that light bulb moment. I was like, I need to go back to that broader offer, but it couldn't just be any broad offer. You know, things have changed a lot since 2020. It needed to be something that worked for right now, something that everyone's talking about, something that felt very of the moment. It needed to be both broad enough to attract enough people. So I'd have a big audience of people ready to say yes so that I could scale my ads with profit. It needed to have a killer promise because things are loud right now. So it needed to cut through and actually get people excited and it needed to be the right format for what's working right now as well. So I went through a process and that process is exactly what I'm going to share with you because it's the same process. We're going to walk you through it step by step, with a whole bunch of details and access to my exact custom GPT inside the Gateway Offers Workshop that we're launching. But before I break down the steps, let me tell you about the new workshop. So we're launching a brand new workshop called the Gateway Offers Workshop, and we're announcing it here on the podcast first before it's announced anywhere else. Podcast listeners are going to get first dibs on tickets, which is good because they are going to be limited. Now this workshop is happening on March 24th Australian time, which for a lot of my listeners, I know will be March 23rd. And as I mentioned, tickets are limited. Inside this live hands-on workshop, I'm going to walk you through the exact process I'm talking about today, how to create a gateway offer that adds thousands of dollars in profit a day to your business. We're going to give you the AI tools I use. We're going to walk you through how to figure out the right format for your niche, how to come up with a killer promise, how to write a sales page that converts cold traffic, how to test it, launch it, and then and scale it profitably with ads. If you want to nab yourself a ticket, the link is in the show notes now. They're just $37, so grab one now before they sell out. All right, let's get into the steps. Okay, so here's the exact 5-step plan I use to create a gateway offer. Step number 1, figure out what format works best for your niche right now. Now, this is huge because not all gateway offers are the same. The format that works for a health coach might not work for a business coach. The format that worked 2 years ago might not work right now. You need to figure out what format is working best for your niche right now. Is it a workshop? Is it a challenge? Is it a toolkit? Is it a spreadsheet? Is it a GPT? Is it a template? And the way you figure that out is by you look at what's working. What are other people in your space doing? What formats are they using? What's actually converting? Inside the Gateway Offers Workshop, I've got a few cheat codes for how to do this research quickly and effectively, and we're going to walk you through exactly how to figure out the right format for for you and your niche. All right, step 2, you're going to come up with a killer hook and promise. This is where most people get stuck. Your promise needs to be specific, it needs to be compelling, it needs to speak to what people actually want, not what you think they need. And we've got an AI for that, of course. Inside the workshop, we're going to give you the exact AI tool I use to help me come up with a killer promise that converts. All right, step 3, you need to write a sales page that's going to convert cold traffic. This is critical. Your sales page needs to work for people who have never heard of you before. It needs to build trust fast. It needs to answer objections. It needs to make the offer irresistible. And again, of course, we've got AI for that. We're going to walk you through exactly how to write a high-converting sales page inside the workshop. You'll leave the workshop with it done. All right, step 4, Test it. I've got a process I use to always test my low-ticket offers before I scale them. It's like a minimum viable product test. You launch it to a small audience first, you see if it works, you get feedback, you refine it. And once you have it tested and you know it works, then you're ready for the final step. And that's step 5, launch and scale it with ads. This is where the magic happens. Once you've proven your offer works, you can start scaling it with ads. When you do it right, you can be adding hundreds of ideal clients into your ecosystems, into your email list, onto your launches every single week. You can be making thousands of dollars of profit a day, and you can be filling your other programs with people who are already warmed up, who've already had a taste test of what it's like to work with you and are scrambling all over themselves to buy. That's the 5-step process. That's exactly what we're going to walk you through inside the Gateway Offers Workshop. All right. So here's the thing. This process has completely changed our business. It's added up to $2,000 a day in profit just so far in 2026. It's helping to fill out other programs at rates we haven't seen since the gold rush of 2020. It's grown our list with hundreds of ideal clients every single week. And I want to show you exactly how to do the same thing. So as I mentioned, we are running a brand new live workshop called the Gateway Offers Workshop on March 24th, Australian time. Which is March 23rd for most people. Tickets are just $37 and they will be capped because this is a hands-on workshop. We're announcing it right here on the podcast first though, before we announce it anywhere else. So if you are hearing this and you want to grab yourself a ticket, grab the link from the show notes below and get it now before they sell out. Inside this workshop, we're going to walk through this entire process step by step. We're going to give you the AI tools. We're going to help you to actually create it live. On the call, and we're going to show you how to scale it properly. I'm so excited to share this with you. Go grab your ticket now, and I can't wait to see you there. Alrighty guys, that's it for today. I'll see you all next week.
