#47 - Make Money May: Challenge #3 - Make your marketing pay for itself

That's the power that this strategy has, the power of making your marketing pay for itself.

This is the Doing It Online podcast with your Host, serial entrepreneur, 6 and 7 figure funnel strategist and super nerd Kate McKibben, where every week we're here talking nerdy and sharing the things that actually work to help you do what you do online. But better, easier, and with a ton more profit too. Are you ready? Let's do it foreign.

And welcome to episode 47 of the Doing It Online podcast. Today's episode is number three in our Make Money May series. I hope you've been listening to all of them. If you haven't, go back and listen. Because what we're doing is basically a bunch of little minisodes that are in themselves a little mini actionable challenge, something that you can go and try out in your business right now super fast. Doesn't take, you know, any big crazy tech, big long time to set up just a little marketing or sales tactic you can try and, you know, see how it works for your business. And if it's something that works well, it might be something that you want to consider adding, you know, sporadically through your marketing calendar over the year. So we shared two of my favorites so far, but today is definitely going the one that gets the gold stars from me. Like if I try not to play favorites with my marketing strategies. But you know, if there was a favorite child, it would be this one. And it's probably not as many a challenge as the other two have been, but I think it has a much longer lasting impact. So today's challenge is about making your marketing pay for itself. I want to give you an example of how this, this plays out. Basically. I had a DM the other day from one of my lovely clients. She's a recent alumni. She finished with us not that long ago in the program and sort of the last time we spoke she was doing, you know, she was in the process of scaling up to 10k months with her funnel, mostly from organic. And you know, she was still, because once you, you finish jump program, you still have access to obviously the courses. She was working her way through some of the other pieces. And so she got back in touch a few months later to say, hey, just wanted to let you know that I've finally gotten around to, you know, adding in this mini but mighty offer that we talked about. And you know, I'm now making 30k months and yes, running paid traffic, but I'm able to do it myself. So that's the power that this strategy has the power of making your marketing pay for itself. Because this is a person who had previously, you know, tried running ads even to the funnel that she had and was finding that it just wasn't that profitable. Her, her price point is quite low. So it was, you know, she only had so much she could spend on marketing, and she would kind of hit that, that ceiling really quickly. And it was getting quite frustrating for her because then, you know, when you don't have that margin for marketing in your offer, and not all offers can, or not all offers can have as much because it depends on your topic and your market and all of that stuff, then it just limits some of the things you can do. So when that is the case, this is one of the strategies I love to recommend. Is that, okay, if it's becoming too expensive for your marketing, like, as in, like if you're not able to grow at the speed you want to grow. Because when, you know you're putting a dollar into Facebook, you're only getting a $10 back kind of thing, or if that, or you're breaking even, or it's, you know, it's just not, not a good investment for you to go out and do paid ads right now. How about we flip the script on that and how about we make that marketing pay for itself and then all the sales that come afterwards, they become profit. So the cost of acquiring that customer, the cost of the ads that you had to run to get that person onto your list or into your funnel or whatever it is that you're doing into your launch, has been negated. It's being covered by the marketing setup in the first place. And if you're wondering, like, what are you even talking about? What I mean is by having what I call a mini but mighty offer. So a mini but mighty offer is when you. And you would have seen them around. There are a lot of them out there. But it's when you have a really good, almost like tester product or taste test products, probably better name out there that's in the sort of like the sub $30 range. And the purpose of that product isn't to make you profit. It is to cover the cost of getting a lead onto your list. So, you know, if it costs you, for example, if your product is $27, you want to try and make sure that the cost of getting that person, a person to purchase that product is under $27. Because then if you think about it, if, and sometimes it's well under. And there's definitely like, we have part of our program is we teach people how to do this. And there's def, there's strategies behind, you know, like you can actually set it up to start making a little bit of profit upfront. But that's kind of just a bonus. It's really more. The aim is, okay, let's make sure that our list building now pays for itself. So that means, cause think about it. If you had, if it essentially cost you nothing because every time you put $30 into Facebook, you got $30 back. And with that $30, you also got a new subscriber. And not just a subscriber, but a buyer. Because it's been proven again and again, the people who are willing to invest even small amounts to start with are far more likely to invest again over the people who are just, you know, opting in for a bunch of freebies. They might not be at that point where they, you know, they really value the outcome yet or they, they've got, they're in enough discomfort yet to go, okay, well now I'm going to try and pay for a solution. They might still be in the, hey, I'm just going to Google and you know, guess the answers to this point. Usually it gives you a higher quality of person, a more sort of, you know, more targeted, more likely to be dream client person. And it essentially it costs you nothing because, you know, yes, there's always going to be a little testing period, but usually you can do that, you know, testing things out with like 20, $30 a day to start with. So it's not a big risk. And then once you have it up and running, it's something that just can keep running for you. And it either can just be fueling people onto your list. If you do launches, or better yet, if you have an existing funnel, it becomes I think of like as the part two of my sort of three part funnel ecosystem is to have this coming in and you know, driving really, really targeted, really warm people, buyers into your funnels. And then any purchases from that funnel are pure profit. You're not, you know, losing half of them, 70% of them to having to do the ads in the first place. So this is how my client was able to grow so quickly because before, you know, she was putting money into Facebook and she wasn't really getting it back. Now she's kind of okay with the fact that she puts money into Facebook and she just gets the same amount back again. She feels safe to be able to increase her investment, you know, and when she gets a little bit so we, the way we teach it is you should get a little bit more back, which means you can reinvest more and then reinvest more again. It kind of creates this almost like waterfall effect. But yeah, the marketing is paying for itself, which means that she's now driving a lot more people into her funnel. They're much higher targeted. And all those people who are now purchasing through her main funnel, she doesn't have to go, oh, well, 50% of that was ads cost, like 100% of that is now profit. So that is why I think it's so, so important. And why I really want to include this as part of Make Money May is to start thinking about, can you make your marketing pay for itself? Like, this is now one of our, like key, like KPI's in. Whenever we're planning out anything, it's a live launch, whether it's a funnel. It's like, okay, step one, how do we make the marketing pay for itself? Because it also then takes so much of the pressure off. I know, like, we just finished up one of our best launches ever. And I'm going to do an episode kind of unpacking how that all went. But because the way that we set it up, before we'd even opened the car, the cost of the Facebook ads and the cost of the Facebook ads manager were paid for. Really, like, it just took off so much the stress. Because I know that when you're having a launch in particular, you know, and you have to invest a lot up front and then you're crossing your fingers, your toes, your legs, your eyes, everything, hoping that, you know, that nothing bad happens, that it goes to plan, that it works how you want. And those first few sales, you're like, yeah, we've made some sales, but you know, they're not profit yet. They're still like those first few ones are just covering your already sunk costs into that launch. So it was so lovely, particularly as this was a completely different type of launch than we'd ever done. For us to be like, well, you know, our costs are covered, so whatever happens from now is a bonus. You know, like this is. And then it just took off. So much of the expectation and the stress and the pressure and that's one of the things I hate the most about launches. Anyway, so it was really, really great. So anyway, I said, because I want to make these all really, really actionable for you guys. There's a lot of different ways that you can make your marketing pay for itself. I would say, you know, you can do a Tripwire. You can do what I call a mini but mighty offer. You can include it as part of your live launch strategy. This is, like I said, a bit more of an advanced tactic in that. Not that it's hard to set up or even takes a long time to set up. So we have a program called Funnel Fuel. It's part of our Ecourse Empire program. But a couple of times a year we run it live and that we have that coming up really soon. And in Funnel Fuel, we will literally walk you through over five days everything from coming up with your offer, because that's really important. If you don't nail that, then you will waste money on ads and time creating a killer sales page. We've got templates and everything, like just one click install for a bunch of different platforms. Otherwise you can, if you use different platform, you can just follow our formula in whichever platform you use. We do audits and reviews every step of the way. We show you how to create the Facebook ads, how to set them up, how to run them, how to test them, how to scale them, how to set up your tech. So you can literally have this whole thing set up. Like you could actually do it faster than five days. But we just wanted to break it down into little kind of, you know, step by step chunks. So also we could be helping you check things along the way. When I created my first one, it took me a weekend to get it set up. And this is a weekend with like children running around, like not a I'm locked away in my bedroom, not doing anything else kind of weekend. So like I said, it's really, it's not that difficult. The thing that takes the longest is your sales page. They always take a long time. But like I said, we have a template for that so you can, you know, once you've got it created and this isn't something you have to go out and create a whole new thing either. We always kind of try and help you find like where you can like grab a little piece out of something you might already have or some of the sort of easier ways to create it without it being like a big, you know, time consuming thing. But anyway, like this it is, in the scheme of things, it is quite a short time wise. It doesn't take that long to get it set up. However, I definitely think that you're far more likely to do it and have, you know, success with it if you get help, because it's not. There's a lot of things that, you know, you kind of, you can either figure out trial and error, which is going to end up taking a lot of time and being expensive or you know, you can just, you know, jump into a program like ours and we can literally walk you through and tell you don't do that, do that, this is what you need to do, etc. Etc. So our final fuel program, like I said it is coming up really soon. Doing it live and we don't normally have the doors open for it. So we are also going to be running and I'm really excited about this, a special VIP only wait list offer for the Funnel Fuel program. So that VIP offer is opening on May 25th at 2pm Pacific time. So if you're listening to this right now and it is before that date, I recommend you go and grab the link out of the show notes or below this post wherever you're seeing it or head on over to hellofunnels Co and we'll have, you know, a big banner on the homepage for you to find it and get on that waitlist. Because that waitlist is not only going to give you a chance to come and join us as we go through Funnel Fuel Live together, get all of this set up for you so your marketing can pay for itself in just five days. But also, and this is the fun bit, get access to a special VIP only price. So you get $200 off the program is normally $497. It's going to be $297 plus the very first person who's on the wait list who jumps in and purchases when the waitlist doors like the VIP doors open will actually get the price of their program refunded back to them. So you basically get the program for free and you get a $500 USD in cash which will send it to your PayPal account for you to go and spend on whatever. But we probably recommend that you would spend it on maybe your Facebook ads to get you started. But if you want to go and have a massage or something, that's totally up to you. So like I said, you get access to our we only do this like once or twice a year. I'm not sure when you do it again, but our five day live online Funnel Fuel accelerator which will be in June, you get $200 off the course price and that's the only chance you have to do that. Plus the first person wins a $500 voucher or sorry not voucher, $500 in cash sent straight to PayPal and you get the cost of your course back. So you get the course for free. Plus I've got a whole bunch of extra bonuses in there. I'm going to do some extra masterclasses because I've been running my own mini but Mighty offers for over 12 months now and I've learned a bunch of new stuff so I'll be adding that in there as well. So it's gonna be an upgraded version of what we've done previously. It's super fun. It's one of my favorite things to run live because literally it is done. People are making sales by the end of the five days. Like I've never seen anything that we've been able to create that people can implement and make such a big difference on their business. So if you want to get on that VIP list, you wanna come and join us in Funnel Fuel so you can make your marketing pay for itself. Like I said, either head over to hellofunnels co find the link there or there should be a link in the show notes. Get on that wait list. Doors are opening May 25, 2pm Pacific, which of course is 26 if you're in Australia. And yeah, it's going to be so much fun. Amazing, amazing VIP only offer. Can't wait to see you inside. Guys.

Thanks so much for listening to the Doing it online podcast. If you love this episode, don't forget to subscribe and leave us a review. And if you're ready to take your online course sales to the next level with your own six or seven figure funnel, let Kate show you exactly how today@StealMyFunnel.com.