#64 - Be a Funnel Pro : Part 1 : The 3 most profitable funnels you need to master

And when you do that for someone and you make it easy for them and as effortless as possible, then you bet they're going to be glad to, you know, they're going to be glad to pay a premium price. You bet they're going to be telling all their friends, you bet you're going to all of a sudden become one of these booked out for the next six to 12 months, people.

This is the Doing It Online podcast with your Host, serial entrepreneur, 6 and 7 figure funnel strategist and super nerd Kate McKibben, where every week we're here talking nerdy and sharing the things that actually work to help you do what you do online. But better, easier, and with a ton more profit too. Are you ready? Let's do it.

Hello. Hello everybody and welcome to episode number 64 of the Doing It Online podcast. And what is going to be the very first of a little mini special of minisodes all around. My new favorite topic, which is how to become a funnel pro. I don't know if you listened to last week's episode and if you didn't go and check it out, but last week I decided to talk about something that has been on my mind for a little while now and it's a really big trend that I'm noticing that is that yes, you know funnels, thank goodness. You know, more and more people are realizing they need them in their business, particularly after the craziness of this last couple of years. However, along with the craziness of these last couple of years, people just don't have either the time or the brain space to be able to build them. So it's kind of like this catch 22. They know having a funnel is going to make a really big difference on their business, particularly a funnel that actually works. And don't even get me started on that. But like I said, they don't have the time, they don't have the capacity, and they often don't have anyone on their team either who has really the know how and the knowledge. Like yes, they may have someone who knows how to automate some emails, how to connect some stuff up with Zapier, but that's not what I'm talking about here. What I'm talking about is the massive lack of funnel pros, like people out there who have that magical combination of both being able to do all the nerdy techy stuff. And I'm really being at like understanding that not just, like I said, not just how to automate some emails, but really understanding how this Tech works how like the more nuanced kind of details so that they can make a funnel that is just bulletproof and effortless and also that seems really elegant and authentic at the same time. And then coupled with that, because that's only one part of it, coupled with that is someone who actually understands the marketing strategy. They actually understand what? Not just like the high level stuff you can find on Google, but the stuff from really seeing behind the scenes of a lot of different funnels. Now I guess there are some people out there who do have this magical combination. But you know what, like I said, they're mostly, they're booked out for like the next 6 to 12 months or they're charging 10k, 20k a funnel build and there is this real just hole in the market for people who are yes, going to be able to still charge amazingly premium prices. But are they going to be able to service all of these six, seven figure entrepreneurs who are screaming out for funnels right now. And for someone who can just come in and be not just, not just a tech va, but like a real strategic partner for them, like someone who'll come in and say, I got this. I can tell you how the best way to do it. I can look at what you have and I can assess it and I can help you to make a funnel that is going to make you a lot of money. And when you do that for someone and you make it easy for them and as effortless as possible, then you bet they're going to be glad to, you know, they're going to be glad to pay a premium price. You bet they're going to be telling all their friends, you bet you're going to all of a sudden become one of these booked out for the next six to 12 months people. So this is why I am getting so passionate about the lack of funnel pros and I wanted to do this sort of series on helping to educate people who might be at the moment, maybe you do offer some funnel building services but you, maybe you don't have that magic combo of really fully understanding the strategy and the skills and you know, the little secret sauce stuff as well that I think you really need to be what I would class as a funnel pro and step up into this gap in the market. That's what these next couple of episodes are about, guys. Now if you are one of my regular listeners and you're like, hey, I'm just building funnels for myself, I'm not really down for this, well, you're probably going to still get some nuggets in here because I'm still talking about funnels, I'm still talking about how to make them work really well, but just with a slightly different hat on. Like this is a hat of how to make them work really well for other people. Let's dive in guys. As I said, this is part one of a three part series which I'm calling Be a Funnel Pro. And today we're going to talk about the three most profitable funnels that you need to master. Basically that you need to be able to offer, that you need to know inside and out. Because these are going to be the ones that are going to get the best results for your clients. These are the ones that people are basically begging for right now. And if you can just focus on mastering these, then like I said, your, your journey to being a fully booked Funnel Pro is going to be a short one. And if you haven't already, sorry, I forgot to say I've been loving hearing all your feedback on our free guide that we created, the fully book Funnel Pro guide. It's a free 18 page guide where I get to go into all of this in a lot more detail. So this has been running around my head for so long. This is basically the download out of my brain of all the things that I'm seeing that people need to be doing the, you know, and how to do it in a way that again, that's not overwhelming. It's not, that's not my jam. I want to try and make things simple. I want to try and make things work for you and help you to create the business that's going to work for you. So I've just brain dumped all of that down into our free guide. If you want grab it, just go to be a funnelpro.com and you can grab it there. You know, sit down, grab a cup of tea, have a read, take lots of notes. There's lots and lots of juicy stuff in there. But before you do that, let's dive into today's episode. Like I said, a Funnel Pro, it's not about just being a tech va, it's about being that trusted advisor. And to be that trusted advisor, you need to be someone who really knows your shit. You need to be someone who can with confidence say to, you know, have a client come to you like a 6, 7, 8, 9 figure business come to you saying, I want to set up a funnel which is going to be the best one. Although to be honest, what they're most likely going to say is here's this idea I had for a funnel, can you build it? And you need to be able to look at that idea and go, that's a terrible idea, here's why. And be able to have the tools and the resources to be able to help them to model out what that's actually going to look like, to be able to tell them and advise them on. These are the funnels that are working best right now. And here's what that would look like in your business and help them to get to find that middle ground of something that's going to work really well away from probably that crazy complicated thing that they just mapped out in their head. And those three funnels that I really would recommend that you focus on first and are going to be the ones in some form or other. Like these are going to be what people are asking for. They just might put different names on it, they might have slightly different spin on it, but these are three you need to master. So first of all is a lead gen funnel, but it's a special type of lead gen funnel and I'll explain each more in a bit more detail in a sec. The second one is what I call a sleaze free webinar funnel and the third one is a no call needed application funnel. What are these funnels? Well, the lead gen funnel is a lead gen funnel. Plus it's got a bit of secret sauce. As I said, if you're a client of mine, if you've been hanging around my part of the Internet, you know that one of the things I really encourage people and one of the things I found to be super transformative for every business that I've helped to do this is when you can make your marketing pay for itself. What I mean by that is when you have things like self liquidating offers or maybe a tripwire or if it's a, you know, you're off doing some, any other kind of list building out there that you're using paid traffic to go out there and get these new leads, having some way of recouping that ad spend, whether it's upfront with a self liquidating offer or whether it's in the back end with a tripwire. Now not everyone coming to you will be looking for this. And I don't necessarily recommend it's a thing that you go to them like go straight off the bat to that. Like if they just come to and go hey, I just want to set up a lead gen funnel and a warm up sequence, like that's all great. You want to make sure that you Obviously focus on that core function for them first getting a Legion funnel that's working, that's converting really well that like you should be aiming for on any legion page, a 35% or more conversion rate. That's what we like. That's one of our secret sauce things that we do with our clients is to make sure that they're all getting that well above because otherwise it's going to end up being just way too expensive for them. You're going to, you know, set things up to promote everywhere. You're going to maybe do pop, non annoying pop ups, all that stuff for them, make sure that that stuff is dialed in tight. That's working really well. They've got a really nice follow up sequence afterwards that's hitting all the points that it needs to hit. And then as a funnel pro, because I mean because anyone can do that. Like the advising them on how to increase their conversions and how to make the opt in page convert higher and what needs to go into the follow up sequence. Maybe not. That's definitely where you get that great combo of knowing the strategy and having the skills to build it. But the secret sauce a bit you add on top, the bit that makes you probably add an extra zero to whatever you are charging is when you then go, okay, well this is hitting all the benchmarks that we want it to hit. So now this is like tick. This is a successful lead generation funnel. If you want to be able to turn the dial up on this and to really ramp up your Legion, then how about adding a simple thing like a tripwire or something like that in here to potentially make your marketing pay for itself and being able to step up and offer that confidently, like after you've been able to lead them through this process, after you've been able to go, yes, we're going to create a lead gen funnel for you, but we're going to make sure it hits this milestone. And here's how you do that. And this is the emails you need to send after because this is your objective. Like this is all the stuff that is different from and you need to be able to really confidently. And that's what I said. Like we go into more details in this in the guide, so go grab it if you haven't already. But that secret sauce is yet coming at them with like, hey, would you like. We could also really easily add a tripwire here and being able to again advise them on what that would look like and setting that up for them as like no biggie, like a little, you know, Surprise and delight kind of bonus. That is the kind of thing that takes you from being, like I said, a tech va. And there's nothing wrong with being a tech va either, guys. But I'm saying for those of you who are wanting more, who are going, I want to have them. I know, like, I love this stuff. I'm excited about this stuff. I like the building it and I like the strategy stuff. And I want to feel confident and I want to know I have everything I need. Need to combine those two. Because when you do, I said it's, it's powerful, it's. And it's so, so needed. And because it's so needed, you can then obviously have this as a premium price. That's funnel number one, a Legion funnel with a little bit of secret sauce on top. Funnel number two is a sleaze free webinar funnel. Now, webinar funnels is probably one of the most common funnels that we are building for people at the moment, or we're helping people build inside our program equals empire. Webinar funnels are designed for offers between 300 to $2,000. Obviously it's a bit of a sliding scale and there's always like, you know, outliers. There's always someone who's going to break every rule. But that's kind of the range and that covers off a lot of the products that people are offering on Evergreen, particularly if you are targeting coaches, course creators, that kind of thing. But even service providers, if they have a package in that range, like it would still work as well. Now the thing is, I've heard a lot of people say recently, oh, a webinar's dead. Like, thing is people, every year people say, are webinars dead? And webinars are one of the OG Internet marketing tactics. They have been around for so long and the reason they've been around for so long is because they just keep working. Like the reason, there's a reason that they work so well in that it allows people to, to get the information they need to be educated, to be warmed up, to get all of the, you know, the information about the offer as well, to get excited, to feel a connection. Like not many things out there that allow you to do that in, you know, such a short container. Webinars have always been and I think will always be a really effective tool. The, the nuances, what changes over time is things like the length of time, how they're delivered, how much we're pretending they're they're actually live when they're not. Which thank goodness, we don't need to do anymore. Like, it's never been. I've always hated any marketing that feels like it's faking it. Like you should just never fake it in life for anything. So these days, one of the great things is why I call these like sleaze free webinar funnels. Because we're not. You want to set this up in a way that is a great experience for the person coming through it, that isn't lying to them, that doesn't make them feel like they're being manipulated. It's like, yeah, sure, it's an offer and that offer has a countdown on it. But all offers do offers out and you go into an into a store, they're like, hey, right now it's 20% off. But it's this offer is until Friday. Like this offers have ending points, guys, but the trigger of that offer just doesn't happen to be a calendar event in which they could miss out on just as easily. It is them taking a step and taking action. So it's like, okay, you've opted in, you've watched this webinar. We're going to give you plenty of time to think about it, but not forever. Like, this is, this is a limited time offer, guys. So helping people to create a really, really impactful, a really, really high converting webinar funnel is. I think that what is really going to help you to stand out in this space is showing them how to do it, how it can still convert really well without bullshitting their audience, without making, you know, having a certain percentage of people who go through that walk away feeling gross and then never wanting to come back and work with that person again. Because you've got to think about every single touch point that a client and a client's client has with them is an opportunity to either attract or repel. So we want to set these up in a way that is sleaze free, that is authentic, that feels good, that is just, hey, like this is one of the one or two silver linings of the pandemic is people are kind of used to being able to stream things and watch videos and loom. Oh, goodness, just everyone's looming all the time. And that has actually, actually helped people to understand a bit more what the purpose of a webinar is and how that sits and how, hey, it's actually great that I can watch this presentation, I can get this knowledge, I can get this training, I can find out more about this person, I can find out more about this offer in a timeframe that suits me in my house, in my pajamas. Cause that's what I'm doing all the time. So there's webinars these days. Yes, they are a bit different. The nuances are changing. And this is where it's important guys, to kind of, if you are going to be a funnel pro, if you're going to step into this space to make sure you're keeping your funnels, your finger on the pulse of the funnels. Because there are ebbs and flows, they do change subtly. But at the end of the day, a webinar is a webinar and they said they've been around for as long as you could embed videos on something with a buy now button. And I think they will be around for a lot longer as well. Okay, and now funnel number three is the, what I call the no call needed application funnel. Or at least the A lot less calls needed application funnel. Because some people, they still want to call and that's fine. And what this is, is it's a lot more than just here's an application and then it goes through to a book, a call page. Like it's. There are a lot more moving pieces to this. Like we, again, this is one of the funnels we teach inside Ecourse Empire and we help people with and we actually like a. When they go into the training, there's like a warning sign. It's like warning like fiddly ass funnel ahead. Because this is quite. There's a lot of moving pieces in this one to do it right and to make sure that as I said, it's a great experience for your clients, clients as they come through. But also, and this is where you get again, sprinkle some secret sauce, make yourself stand out and be seen and be, you know, be a really, really valuable person to your client is setting it up so that it also integrates with their, whatever their task management software is. And it also has a really effortless process for your client or their team to be processing these applications and making sure and following up with people who've applied and making sure that, you know, all the touch points are as streamlined and systemized and preferably automated where possible as possible. So that's the third one, guys. It's like the no call needed or like I said, at least a lot less calls needed application funnel. Now, of course there are so many different types of funnels and so many different nuances, you know, inside each of these funnels. But if you can really master just these three, then you will never ever have a problem landing amazing premium clients because you will truly be a Funnel Pro. And if you haven't already, like I said, guys, make sure you go and grab our fully booked Funnel Pro 18 page guide for free at Beer Funnel Pro. Com. Link is in the show notes. Inside we go into even more details about how to create your own office, how to niche down, how to find the best clients, which clients you should be targeting, the works. As I said, it's like all of the things inside my brain dumped down into a document. People have been loving it and I've been loving hearing that as well. So that's it guys for part one. Coming at you next week with part two, which I think you're really, really gonna love. Until then, guys, keep doing what you do and I'll see you online. Bye.

Thanks so much for listening to the Doing It Online podcast. If you love this episode, don't forget to subscribe and leave us a review. And if you're ready to take your online course sales to the next level with your own six or seven figure funnel, let Kate show you exactly how today at stealmyfunnel do.

Sam.