Creating a Sphere of Influence on Social Media

It's really challenging, especially in the world of social media, to realize that a lot of what we do on social media is a long term game of creating a sphere of influence around us. Yes. So that people know what we represent, what our philosophy is, what our vision is, what the specific mechanism that we use to help people is. It takes people a lot of time and repetition to understand that. And so it can be easy to, like, look at a singular post and like, oh, nobody liked it, or only two people did. The interesting thing about that particular conundrum is that the things that get people to like and engage and, like, tap on your post are not always the same things that get them to sign up with us. So we don't always want to engineer what we put out content wise for likes. We want to see how often it converts to.