Hishem Azzouz shares a two-step strategy for growing podcast listeners on Anchor. Publish on Monday and promote across Twitter, LinkedIn, and Facebook immediately. Three to four days later, use Anchor's transcription feature to create a captioned video clip, edit it, and repost it to the same platforms to re-engage listeners and attract new ones.
Chapters
So I have a tip for you. If you're using the Anchor platform to share and distribute your podcast, then I have a very, very quick tip which could get you more listeners. So what I've been doing when I share my podcast What I've been doing is I've been sharing it on the Monday. So when I share it on the Monday, I put it across all the other socials that I use, Twitter, LinkedIn, Facebook. And what I've been doing to follow up with that episode, because obviously when you initially share it, it gets quite a lot of traction. And what Anchor allows you to do is create a video, which they sort of transcribe the audio and all that sort of stuff. And what I've been doing is actually sharing that video sort of probably maybe 3, 4 days after I've initially released that episode. So basically you can actually make a short video which Anchor will produce for you. You have to go into the Anchor platform. I think you have to do it on the desktop. Click on there, transcribe my video, which you then do. You might have to edit some of the text that you say because it doesn't always pick up the exact words that you say. And Basically, what then happens is they pull it into the whole format and they pull it into either a square or it's wide or it's a bit longer where it's actually a video of the audio that you transcribed. And it just basically, it's basically the subtitles, but the way that they do it is super cool and it's actually quite smart. So what I'll do at the end of this video as well is I'll include one of the videos that I've done introducing the podcast. I've then shared that video on all the platforms, wrote a little post about it, and sort of just tried to gain some more listeners and gave them a short snippet into the person that I'm going to be interviewing on my podcast. So I wanted to share that very quick tip. I feel like it's been working and something that you should definitely be utilizing if you use Anchor for your podcast.
