Building a Relationship with your Customer

What's the purpose of this individual building a long-term relationship with you is the biggest thing, because you can either be a numbers recruiter where we'll go to that business because we'll get 10 CVs, we might hire a candidate through them. But you've got the consultant-led recruiter where you are an industry expert, and by articulating what Entasso does as a business, yes, you need your personal branding around, I'm Jamie, this is what I do, this is my market, this is what Entasso does in the cybersecurity ecosystem. The thing we try and instill across the team is it's not a candidate, it's not a client, it's a customer call.