Embracing the journey of starting out in business.

18 Jun 2025 · 1 min
0:40

In this segment of the YouTube video, Hishem Azzouz and a co‑speaker discuss how early‑stage entrepreneurs should own their status as new business owners rather than trying to appear larger than they are. The speaker shares a personal anecdote about naming his venture "Vendito Consulting Group" when it was a solo operation, and explains why he now embraces the small‑business identity. He argues that being a first‑year business owner brings a unique, energetic enthusiasm that attracts collaborators and clients. The core message is to lean into the excitement and authenticity of the startup phase, as this energy is valuable and appealing to others.

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