TV producers pick contestants who won't crack under pressure. If someone melts when surrounded by cameras and crew, the show falls apart. There are two separate auditions: one tests business skills, the other tests whether you can handle being on camera.
Chapters
In that environment, they are trying to cast people that aren't going to melt in front of, I don't know, a pitch panel. They're not going to melt when all of a sudden you've got, I don't know, 15 cameras following you around, a camera crew, sound crew, runners, all these different people, people looking after your kind of personal affairs or whatever it might be running around with you. And in the back of your mind, you know that's going to be televised. They need to make sure people can't melt at that point, because if they melt, they can't make a program. We need to remember there's two different people that are interviewing at different occasions. You've got business people interviewing you for what you want to do and what you can do and how commercially savvy you are. And you've got production people auditioning you for TV, if that makes sense.