How to approach clients

I don't approach clients trying to pick up a job. That's a transactional conversation. It's a yes or a no answer. But the way I've built up a lot of my client base at the moment is cold calling. Listen, I'm going to be completely honest with you. This is a cold call because we haven't spoken before, but I'm not here to get on my hands and knees and beg for jobs like every other agent. And I just hear them laugh because that's kind of what they're expecting, right? So the way that I say it is like, You know, I have just published a salary guide for structural engineers in the London area. It would be really, really handy to be able to come down and drop it off to you. And it'd be great to have a business discovery meeting as well. You're adding value by dropping off a salary guide to, to you. You're not being transactional because you actually want to understand my business and how to sell it. A lot of the time they've been really open to that. So just get out there and meet people.