Hishem AzzouzHost Of Recruitment Mentors Podcast

How to attract the best candidates and clients.

Name: How to attract the best candidates and clients.
Uploaded: 2025-03-11T17:00:40+00:00
Duration: 9 s
Channel: Hishem Azzouz
Description: In this brief interview, the speakers discuss how to craft effective outreach messages to attract top candidates. They outline a three‑part hook…

11 Mar 2025 · 0 min

Watch on YouTube

0:09

In this brief interview, the speakers discuss how to craft effective outreach messages to attract top candidates. They outline a three‑part hook strategy: first, personalize the message to the individual’s background and interests; second, highlight the company’s accolades, awards, and unique selling points to convey prestige and fit; third, present a compelling technical challenge or project that will excite developers and motivate them to join. The goal is to create a message that makes the candidate eager to respond and consider the opportunity.

But if I was to look at one of your messages, what would I find? Would I find something in there in terms of the sort of hook that you're normally trying to get people to go, I should reply to Rebecca?
So in terms of, uh, the hooks, it'll be tailored about the individual, then company hook. So accolades, achievements, reels, awards, recognition. What are they known for? What are they doing? What is a unique selling point? Why should this person work for the business? That's the second thing. Third thing, technical, something technical that will literally get them fired up. So I always say to my hiring managers, what will get the developers out of bed on a Monday morning?
What is really going to get them going? What's going to get them fired up?
And then obviously, tech, then salary, benefits, call to action.