Josh Keighley recommends posting a cybersecurity news article to LinkedIn every morning at 8 a.m. as a daily habit. He says professionals check LinkedIn during their morning routine, and consistent posting builds a personal brand that generates referral business.
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Every single day, what do I have to be doing that hopefully in the long run will mean I can say, yeah, 70% of my business comes from referral? I made it on my to-do list, my plan. Yeah, you had your candidate calls, you had your client work, etc. The first thing I did every morning at 8 o'clock was repost a news article about cybersecurity. As simple as that, right? It's force of habit, right? Even the professionals don't use Instagram anymore. They're straight on LinkedIn. Everyone's on the toilet in the morning. LinkedIn, LinkedIn, LinkedIn. How do they see Josh Keighley on their, on the thing and they're liking it and sharing it? If you can go one better and start writing your own articles and things, then great. But more importantly, every single morning, 8 o'clock, get something out there so create your content, and it just becomes a part of you. It's a habit, and it builds your own personal brand. So that's your personal marketing.