Hishem Azzouz walks through how to write outreach emails that show your work for competitors, treat initial contact as a long-term play, and follow up with phone calls to warm the relationship.
Chapters
How did you actually go about maximizing that track record? Because I think a lot of people don't. First thing I did was exactly what you've just said. So, you know, it was to get a really well-worded email together, you know, showcasing what I've done for competitors and essentially say, look, I can do this, here's an example, could we speak about how I can help you guys, whether that's now or in the future? And I think something really big to focus on is if you don't know that company are bidding or have just won a massive project, it can be about in the future. It's going back to that, this is a long game. You might not do a placement with that company for 6, 12 months, but if you've got ahead and you've had that conversation, so they know where you are when they need you. That's great. And that's a win. And you need to be able to see that. I'd then maybe try and follow that up with a BT call, but it's so much warmer because you've already put your case across to them.