Hishem AzzouzHost Of Recruitment Mentors Podcast

How to show expertise through your content

Name: How to show expertise through your content
Uploaded: 2024-09-26T16:01:05+00:00
Duration: 42 s
Channel: Hishem Azzouz
Description: In this interview excerpt, Speaker B explains how launching a podcast, initially not part of her strategy, has become a significant asset. The podcast…

26 Sept 2024 · 1 min

Watch on YouTube

0:42

In this interview excerpt, Speaker B explains how launching a podcast, initially not part of her strategy, has become a significant asset. The podcast creates more relevant conversations, as listeners engage with her content and ask informed questions. It shifts her role from merely recruiting or seeking CVs to being seen as a valuable expert from whom others can learn. This perceived expertise strengthens professional relationships and provides a massive benefit to her personal brand and networking efforts.

Chapters

You have your own podcast, like how much also do you think that's helped with— has that played a part, or do you see that as part of your strategy as well now?
I didn't at the beginning, but now I definitely see the benefit. And now there's conversations I'm having with people about my content, which then makes a bit more relevant, and you can actually have a conversation with them and they actually see you as valuable when they speak to them. You're not just calling them to get their CV or to get something from them, you could be calling them and then they're asking you questions based on your own content. And I also feel like it makes you look like an expert in, in what you're doing, which yes, we somewhat are, but it means they see you as, I can actually learn from you as well, rather than just, oh, she— here she goes again to tell me about a company that I'm not actually interested in. So yeah, definitely, like, I think that's been a massive benefit for me.