How to Structure a Client Meeting

21 Mar 2024 · 1 min
0:57

In this concise instructional video, the presenter outlines a repeatable framework for conducting effective client meetings. He recommends spending the first five to ten minutes building personal rapport by asking about family, weekend activities, and hobbies. Next, he advises preparing in advance to map the client’s internal organization, asking the client to explain the hierarchy and key stakeholders. The conversation then shifts to sector‑specific topics, illustrated with a superannuation merger scenario, probing challenges and recent developments. After uncovering the client’s current pain points, the presenter suggests asking how you can add immediate value, letting the client articulate their most pressing needs. Finally, he stresses the importance of a same‑day follow‑up email that clearly outlines next steps and expectations, establishing accountability and momentum.

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