How to Warm Up Leads Before the Cold Call

In this segment, the speaker outlines a practical method for warming up sales leads before initiating a cold call or message. The process begins by clicking the bell icon on a prospect’s profile to receive notifications whenever they post new content. The salesperson then consistently engages with the prospect’s posts—liking them and, crucially, leaving substantive comments that either reinforce the prospect’s point with a clear rationale or respectfully present a differing viewpoint backed by personal experience. This thoughtful engagement makes the salesperson a familiar presence, increasing the likelihood of a positive response when the cold outreach occurs. The speaker also notes a personal limit of about ten prospects at a time to manage this warm‑up effort effectively.










