Hishem AzzouzHost Of Recruitment Mentors Podcast

Know your value proposition

Name: Know your value proposition
Uploaded: 2024-08-08T16:00:28+00:00
Duration: 25 s
Channel: Hishem Azzouz
Description: A recruitment firm explains why it beats larger competitors: extreme specialization in cyber. By going deep in one ecosystem instead of broad across…

8 Aug 2024 · 0 min

Watch on YouTube

0:25

A recruitment firm explains why it beats larger competitors: extreme specialization in cyber. By going deep in one ecosystem instead of broad across many, they build trust-based relationships that generate word-of-mouth referrals and introductions within the tight cyber community.

Why should a customer engage with you? As a business, you know what your value proposition is. And I think where it is hard is in a larger recruitment company who do everything, whereas we're sort of an inch wide and a mile deep. It's all we know, it's all we do. So it makes sense for those individuals to build a relationship with us because that's what we do. And it's a very small ecosystem, cyber, and the word starts to spread and then you tend to get introductions and it sort of snowballs.