Hishem AzzouzHost Of Recruitment Mentors Podcast

Knowing your Value Proposition

Name: Knowing your Value Proposition
Uploaded: 2023-05-12T13:00:40+00:00
Duration: 25 s
Channel: Hishem Azzouz
Description: A recruitment firm should pick one narrow specialty instead of trying to do everything. Going deep in cyber talent, for example, builds expertise and…

12 May 2023 · 0 min

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A recruitment firm should pick one narrow specialty instead of trying to do everything. Going deep in cyber talent, for example, builds expertise and relationships that create word-of-mouth growth you can't get by being generalist.

Why should a customer engage with you? As a business, you know what your value proposition is. And I think where it is hard is in a larger recruitment company who do everything, whereas we're sort of an inch wide and a mile deep. It's all we know, it's all we do. So it makes sense for those individuals to build a relationship with us because that's what we do. And it's a very small ecosystem, cyber, and the word starts to spread and then you tend to get introductions and it sort of snowballs.