Hishem AzzouzHost Of Recruitment Mentors Podcast

Mastering Consistent Social Selling

Name: Mastering Consistent Social Selling
Uploaded: 2025-07-16T16:00:47+00:00
Duration: 47 s
Channel: Hishem Azzouz
Description: In this segment, the speaker critiques the common belief that posting on LinkedIn alone will generate a steady stream of leads. He describes his own…

16 Jul 2025 · 1 min

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In this segment, the speaker critiques the common belief that posting on LinkedIn alone will generate a steady stream of leads. He describes his own experience of a "feast-or-famine" pattern where leads arrive in bursts after content posts and then dry up. To stabilize the pipeline, he proposes a hybrid approach that pairs regular content creation with a systematic, multi‑touch follow‑up sequence. After a prospect sees a post, the seller should like the prospect’s post, comment on it, send a personalized video message, and finally make a phone call. By the time the call occurs, the prospect has encountered the seller’s name and message multiple times, increasing familiarity and conversion likelihood. The overall message is that consistent social selling requires both visible content and proactive, layered outreach.

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Let's talk about the social selling piece. I think a lot of people think you'll post a picture or you'll post a video on LinkedIn and you'll get loads of leads come directly to you. That does happen sometimes, but probably one of the best challenges over the last 6 months for me is actually just keeping it off the rollercoaster and trying to keep the pipeline consistent. So I would regularly post content and I would find that clients were coming to me directly at different times, but it would be very much famine or feast, right? They would be all of them coming at one point and then other times you wouldn't have as much leads on. So what I actually found was it's great posting content, great posting videos and everything like that, but also kind of following up alongside it. So we'll be— they'll see our piece of content, we'll then like their post, we'll comment on their post, we'll then send them a video message, and by the time that we're picking up the phone to them, they've seen our name 5 times and they know what we're talking about.