Hishem Azzouz breaks down cold calling tactics: use humor to connect with prospects, ask for quick advice instead of launching into a pitch, and frame your ask so people actually want to talk to you.
What do you think your cold calls sounded like early on compared to how they sound like now?
My sales approach has changed. So instead of me calling you and being like, hi, is that Hishem? I'd be like, Hishem? Yes, speaking. Excellent, Hishem, good morning. Lucky you, it's a Monday morning, you're getting a cold call. What a great way to start the day. Immediately laugh. If you literally just got a few minutes, I just want to get a bit of advice from you. People love helping people, so Don't sell immediately. What they want to know is, these are the problems I have. What's your solution?
So you'd do all that and then ask for 30 seconds?
Make them laugh. I'm telling you, it's the secret sauce.
You don't need as many clients as you think to bill $1 Million A Year In Recruitment
From 30 Direct Reports to Back-to-Back $1M Years as a Solo Recruiter with Zach Creighton
