A new salesperson gets hung up on during their first cold call, but a colleague pushes them to call back immediately. The second attempt lands a follow-up meeting that leads to a client introduction. The lesson: small wins and persistence turn rejections into opportunities.
Chapters
So I made a cold call in the office when I'd first joined, and I got a 30-second pitch out. The guy hung up on me, and I was like— Adam next to me is going, "Ring him back, bring him back right now, bring him back straight away." I was like, "Adam, he's just hung up on me." He's like, "Bring him back." Rang him back, he was like, "I've just hung up on, what do you want?" Gave him a pitch, 5 minutes later I got him on a call, introduced him to the client, and it was like that first hurdle for me. It was like, right, I can really do this. And it's about getting them little small wins that I've now got the stomach to just go and ring him back, and I'm not scared to go and do it. You might get 50 De no es, but the 16th might be a yes?