Hishem AzzouzHost Of Recruitment Mentors Podcast

Organising Your Business Development Leads

Name: Organising Your Business Development Leads
Uploaded: 2023-08-01T16:30:19+00:00
Duration: 44 s
Channel: Hishem Azzouz
Description: In this segment, the speaker outlines a practical system for managing business development leads using an Excel spreadsheet. Each lead—such as a company…

1 Aug 2023 · 1 min

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In this segment, the speaker outlines a practical system for managing business development leads using an Excel spreadsheet. Each lead—such as a company that has posted a job interview or offer—is recorded, and the spreadsheet is sorted alphabetically. The speaker emphasizes counting how often a company hires within a given period; firms that have hired many times (e.g., ten times in a year) are flagged as high‑priority targets, while companies with few hires are deprioritized. Once the lead list is organized, the focus shifts to planning outreach: understanding the agency’s spend, the frequency of hiring, and the specific roles being filled, then determining the appropriate touch‑point cadence and communication approach for each prospect.

Chapters

leads, right? So all the time you hear about people, I've got an interview here, or I've been offered a job here but I'm not taking it. I have this Excel spreadsheet where I'm like, okay, this business have been hiring loads, and every time I get a lead, I write that lead down on my Excel spreadsheet, and then I organise that A to Z. So it might be the company 10 times, and I'm like, oh, they've went to hire 10 times within the last year, they're someone that I want to go after. Whereas I might have only got one lead for another company, and that might then equate to they're actually not hiring that much, so they're not going to be a huge target. And then once you've got that, it's all about the touch points. So how frequently are you contacting them? And then what approach does that look like? So once you know the agency spend, how often they're hiring, what the roles are that they're hiring for, it's then all about the approach.